What role does Guizhou tourism resources play in promoting the development of Guizhou tourism?

The role of Guizhou tourism resources in promoting the development of Guizhou tourism;

1. The number of tourists and tourism revenue increased rapidly.

2. The tourist reception capacity has been continuously enhanced, and the tourism infrastructure has been continuously improved.

3. The opening pattern of radial tourism centered on Guiyang has initially taken shape.

The rapid development of tourism in Guizhou not only makes it a new economic growth point in the province, but also promotes and drives the all-round development of the tertiary industry.

5. Tourism promotes economic prosperity and poverty reduction.

Strategies to promote the development of tourism in Guizhou under the new situation;

1, strengthen the awareness of tourism management

In order to accelerate the development of tourism in Guizhou, it is necessary to implement comprehensive, all-round and authoritative management of tourism, cover the whole industry, give play to the multi-level role of the market, form a supervision system, and realize the transformation from a single department to relevant departments. The comprehensiveness and dependence of tourism make the industrial span large and the industrial boundary vague.

There are many management departments involved in tourism market management, and it is impossible for tourism management departments to take over the functions of other management departments. Effective management of the tourism market is bound to be a kind of joint management, and the relationship between tourism management departments and related departments should be handled well. Relevant departments must take the tourism management related to their own departments as their own responsibility, perform their duties and form an effective tourism management system.

2. Create tourism image and strengthen publicity and promotion.

Almost all countries or regions with developed tourism are looking for a marketing method that takes the whole scenic spot rather than a few scenic spots as a tourist attraction factor and relies on image to attract tourists. In the past, the tourism image and slogan created by Guizhou have changed too much and their characteristics are unknown. Nowadays, the positioning of Guizhou's tourism image should stand from the national perspective, from the perspective of tourists' psychological induction and market demand.

The design of Guizhou tourism image should not only conform to its own resource characteristics and historical context, but also have market appeal. When promoting tourism abroad, we should establish the overall tourism image, and then divide the tourism market according to the characteristics of the tourism market.

For example, the overall tourism image of Guizhou can be defined as "magical and colorful Guizhou style", and then the image of "original ecological natural scenery and colorful ethnic customs" can be introduced to the coastal areas, and the image of "beautiful karst and green kingdom of hometown" can be introduced to the Central Plains market.

Let Guizhou first leave a deep tourism image in the heart of the world, and then have a unique and irreplaceable tourism attraction image in different tourism markets.

3. Highlight the connotation of tourism culture and create characteristic tourism products.

At present, under the new situation of cultural and economic integration, the more cultural connotations the tourism economy injects, the higher the grade and added value of the developed tourism products, and the stronger the competitiveness. Guizhou is rich in tourism culture, with profound national cultural heritage and characteristic cultural resources. But now there is a lack of excavation, integration and publicity.

Guizhou can dig deep into red culture, ancient town culture, Yelang culture, national folk culture, Tunpu culture and wine culture, so that Guizhou's natural landscape and humanistic connotation are closely intertwined. On the basis of excavation and integration, through various forms of publicity, promote Guizhou tourism culture. Among them, holding a cultural festival is a good way.

Cultural Festival is a combination of local unique cultural resources and cultural assets, arousing people's understanding of local culture and becoming the main place to attract tourists. A successful example is the large-scale national song and dance "Colorful Guizhou Customs" launched at the Huangguoshu Waterfall Festival in Guizhou in 2005, which injected heavy cultural elements into Guizhou tourism.