Why is the smash hit tourist rescue center in a dilemma?

The story begins 2 years ago. Due to its special geographical location and environment, a major tourist province in China has achieved the reputation of "tourist paradise", but it has also become an area with high tourism risk coefficient and frequent tourism accidents. Therefore, in this context, in 21, this major tourist province took the lead in establishing a provincial-level tourist rescue center in China. Created the first self-built provincial tourism rescue center in China!

At that time, "tourism rescue" was still a new term in China. Some experts commented that this move filled the gap in the absence of professional tourism rescue services in major tourist provinces, and the provincial government also believed that the center should be vigorously promoted as a tourism service brand, so the provincial tourism rescue center was a smash hit.

But now, the main company of a provincial-level rescue center in China, which had high hopes, has been quietly cancelled.

What caused this provincial rescue center, which had high hopes, to fail to operate?

According to an insider, at a time when Chinese people's awareness of safety and insurance is far below their enthusiasm for traveling, the rescue center has been wandering and struggling between "public welfare" and "business", and its identity and situation are embarrassing.

Tourism rescue originated in Europe in the late 195s. At first, there were only simple items such as trailer service, and then it gradually expanded to arrange and introduce medical assistance such as hospitals, tracking medical conditions, transferring patients to hospitals or returning to China, and non-medical assistance such as finding lost luggage or travel documents for guests, emergency information transmission, cash loans, and legal aid. In developed countries, it is a widely respected modern tourism concept to change the traditional "compensation afterwards" into "all-round service before, during and after".

In the first few years, provincial tourism rescue centers around the country experienced a glorious period. They have set up designated hospitals all over the province and trained a group of rescue liaison officers. Some local governments always think of asking for help from the tourist rescue center when facing tourist accidents, but now they are forgotten.

From the beginning, the nature and identity of the tourist rescue center were not clear. At that time, the tourism bureau of a province in China put forward the slogan of "enterprise operation and government support", thinking that it might have more room for operation. Unfortunately, the rescue center has not been given the power to organize and coordinate in the first aid work. The major government will come forward, but the center can't get started; While dealing with small things, the center feels constrained everywhere.

Since the birth of the Tourism Rescue Center, it has inevitably been branded with a distinctive "public welfare" mark, and at the same time, it has undertaken many tasks of public service, such as training tourism professionals in first aid knowledge.

After the establishment of the center, this "freak" of public welfare nature and enterprise operation gradually exposed its defects. For example, the most prominent contradiction: the cost of tourism rescue is high, and who will "pay the bill" has become the most realistic problem facing the rescue work.

However, at present, most tourists in China regard the tourist rescue center as a non-profit organization and are unwilling to pay for rescue services themselves, and the average person can hardly afford expensive rescue, transshipment, ambulance and other expenses. There was a tourist who wanted to ask the center to help him arrange for treatment in Tianjin after a lumbar fracture in Yunnan. The center contacted the aviation stretcher for it, which required more than 5, yuan. The tourist thinks that the accident happened in Yunnan, and the expenses should be borne by Yunnan: "Aren't you run by the government?" The tourist asked.

It is precisely for this reason that tourism rescue centers in many provinces rarely publicize it. "The more publicity, the greater the misunderstanding." "If a tourist calls us when he is in danger, can we tell him' how much is it, you have to pay for it yourself' first? If he refuses, can we go to from ruin? "

On the one hand, there is an increasing demand for tourism safety in the market. On the other hand, the professional tourism rescue center established by the government with a large sum of money has fallen into an embarrassing situation of shrinking business and being in a dilemma. So where is the way out?

Fully introducing commercial rescue insurance service is the development direction

Insiders pointed out: "Making full use of commercial rescue insurance service is the common practice of international professional tourism rescue service. The practice of international service is that tourists purchase the corresponding rescue insurance through insurance companies or insurance platforms before traveling. After an accident, the rescue agency or platform acts as the agreement unit of the insurance company to carry out rescue, and then the insurance company pays the expenses. "

insiders pointed out: "In terms of China's income level, insurance companies should share the rescue costs, which should be the development direction of professional tourism rescue services. However, according to the statistics of the National Tourism Administration, at present, in the domestic travel market, less than .1% of tourists take the initiative to purchase travel accident insurance with rescue. "

If travel accident insurance is' insurance for others', the insured can only get high compensation in case of disability or death, and the beneficiaries are their own relatives.

So travel rescue insurance is' insurance for yourself', and the insured can get timely assistance after an accident, which is entirely for their own use. "Each travel rescue insurance only needs 3 yuan/day or 5 yuan/day, and the victim will get a maximum of 5, yuan (PICC P&C Insurance) or 2, yuan (Sino-Italian P&C Insurance) for emergency search and rescue expenses; Emergency medical transportation and return expenses of 2, yuan (PICC P&C Insurance) or 3, yuan (TCM P&C Insurance); 12, yuan (PICC P&C Insurance) or 15, yuan (Sino-Italian P&C Insurance) for accidental injury medical expenses; Some insurance companies even pay for family visits and hospitalization allowances for the insured.

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However, it is embarrassing that the buyers of this kind of travel rescue insurance in China are limited to a few professional travelers and enthusiasts of high-risk travel projects, and most tourists are still holding a strong sense of luck and kidnapping government relief resources, but they seldom care about it and pay no attention to it.

Therefore, if people's awareness of taking out travel rescue insurance is not improved, the development of domestic travel rescue system is still a slogan in document and form, and domestic travel rescue service can only be a high-end service for a few foreign tourists, and the development of domestic travel rescue industry is out of the question!

Here we appeal: care for life, care for yourself, please buy travel rescue insurance.