The main characteristics of the Chinese citizens’ outbound tourism market are briefly described in the main characteristics of the Chinese citizens’ outbound tourism market.

The main characteristics of the outbound tourism market for Chinese citizens are as follows.

1. The scale of outbound tourism continues to grow rapidly, and the personnel structure has changed. First of all, our country is a populous country with a population base of 1.3 billion. With the rapid development of our country’s economy, business and official activities are becoming more frequent and The increased demand for individual sightseeing travel has accordingly driven the sustained and rapid growth of my country's outbound tourism scale. According to relevant statistics, there were nearly 50 million outbound tourists in my country in 2009, of which about 42.2097 million were outbound tourists for personal reasons, accounting for 89% of the total number of outbound tourists. It can be seen that the proportion of outbound tourists in my country has changed. The proportion of people leaving the country for personal reasons has been relatively declining, while the proportion of people leaving the country for personal reasons has been increasing.

2. Tourism destinations have been rapidly expanded. With the rapid development of my country's economy and the improvement of comprehensive national strength, as Asia's largest outbound tourism source market, its important status has gradually been recognized by countries around the world. At present, 139 countries or regions around the world have signed contracts with our country to become outbound tourism destinations for Chinese citizens. 181Tourism Tourism Economic Research "China Business" CHINABUSINESS? Its scope covers almost every corner of the world, allowing tourists to enjoy winter You can enjoy the romantic snow scenery, swim on the warm ocean coast, and experience the mystery of the tropical rainforest. These have greatly expanded the scope of outbound tourism and at the same time brought tourists more freshness and desire for experience, promoting the development of outbound tourism.

3. Extension of travel routes and innovation in travel methods. According to relevant statistics, in 2009, 67% of my country’s outbound tourists chose to go to nearby Asian countries, but at the same time, 33% of outbound tourists chose Traveling to long-term destination countries such as Europe, America, Oceania, and Africa shows that my country's long-term outbound tourism routes have great potential; and compared with traditional tourism methods, some emerging new tourism methods such as island tours, cruise tours, off-season tours, and self-guided tours are also constantly Launched to stimulate consumers' enthusiasm for consumption.

4. The growth of total outbound tourism consumption is accelerating, and the tourism trade deficit is increasing. According to the estimated data from the "China Outbound Tourism Development Annual Report 2009-2010" released by the China Tourism Academy, my country will spend 48 billion on outbound tourism this year. U.S. dollar, a year-on-year increase of 14%, which shows that my country's outbound tourism market is developing rapidly; at the same time, the report predicts that the tourism trade deficit will reach 5 billion U.S. dollars this year, while it was only 2 billion U.S. dollars in 2009, a year-on-year increase of 150%, but it has also begun to It plays a role in balancing the goods trade surplus, easing trade frictions and reducing the pressure for RMB appreciation.