Traditional Culture Encyclopedia - Travel guide - Brief introduction of four development-oriented models in tourism development

Brief introduction of four development-oriented models in tourism development

The four development-oriented modes in tourism development are: resource development-oriented mode, industrial structure development-oriented mode, technology structure development-oriented mode and trade structure development-oriented mode.

The four development-oriented modes of tourism development are detailed as follows

1. Resource-oriented development model: The development of tourist attractions is based on the original resources of scenic spots, which mostly existed in the planned economy period. Based on the concept of regional tourism development, it develops tourism projects according to the types and characteristics of resources.

2. Market-oriented development model: development begins with paying attention to the market demand of target tourists, and mostly exists in the early stage of the transition from planned economy to market economy. On the basis of analyzing the customer demand and resource characteristics of the tourism target market, the corresponding tourism projects are developed.

3. Product-oriented development mode: Based on the characteristics and current situation of existing resources in the operation of scenic spots, most of them exist in the mature or transitional development period of the project. Through the analysis and prediction of the established market, we will develop new products and projects on the original basis to attract and guide the consumption of the target market and market segments.

4. Image-oriented development model: based on the image planning and brand building of scenic spots, it mostly exists in scenic spots and tourism products facing recession. By reshaping the image and upgrading the brand, it can expand the loyalty of tourists and attract repeated consumption of products.