Outline of Jiangsu Self-taught Examination 27 124 Tourism Resources Planning and Development (Gao Gang 1788)?

The textbook versions corresponding to this syllabus are: Tourism Planning and Development (4th Edition), a series of textbooks for tourism management majors in colleges and universities, edited by Ma Yong and Li Xi, Higher Education Press, 20 18 Edition.

Gaogang 1788

Outline of Jiangsu Higher Education Self-study Examination

27 124 planning and development of tourism resources

Editor of Nanjing Normal University (20 19)

Jiangsu province higher education self-study exam Committee office

First, the nature and objectives of the course

I. Nature and characteristics of the training course

Tourism Resources Planning and Development is an important professional course for tourism management majors in our province. Referring to the General Principles of Tourism Planning (GB/T 1897 1-2003) and combining with the latest development of tourism, this course systematically expounds the basic theories, contents and methods of tourism planning, and introduces the contents of market analysis, theme positioning, project planning, feasibility analysis, planning drawing and public service system planning. The course emphasizes the standardization and operability of tourism planning through specific examples of tourism planning. Through the study of this course, candidates can master the theories and methods of tourism planning and lay a foundation for future tourism planning practice and research.

Second, the curriculum objectives (evaluation objectives)

1, so that self-taught candidates can understand the meaning, characteristics, types, history, present situation, theoretical basis and other basic knowledge of tourism planning.

2. Master the basic theories, procedures and methods of tourism planning.

3. Master the methods of investigation, evaluation and development of tourism resources; Tourism market survey and scale prediction methods; Master the theme orientation, image orientation and function division; Project planning methods, etc.

4, master the feasibility analysis, planning drawing, etc.

5. Understand the security system of tourism development and the planning of public service system.

Third, about self-study teaching materials.

Tourism Planning and Development (Fourth Edition), a series of teaching materials for tourism management majors in colleges and universities, edited by Ma Yong and Li Xi, Higher Education Press, 20 18 edition.

Second, the assessment objectives (assessment knowledge points and requirements) (omitted)

ⅲ course content and assessment requirements

The first chapter is the concept system of tourism planning and development.

First, the purpose and requirements of learning

Master the concept and structure of global tourism and tourism system.

Master the function of tourism planning

Understand the stakeholders in tourism planning

Master the steps of tourism planning

Master the concept and steps of tourism development.

Second, the course content

1. 1 global tourism

1.2 tourism system

1.3 Overview of Tourism Planning

1.4 Overview of Tourism Development

Third, assessment knowledge points and assessment requirements

(1) Global Tourism

Memorization: ① the concept of global tourism;

Understanding: ① The connotation of global tourism.

(2) Tourism system

Memory: ① the concept of tourism system; ② the concept of tourist destination; ③ The concept of tourist destination; ④ The concept of tourist passage;

Understanding: ① the structure and composition of tourism system; ② Spatial structural elements of tourism system.

(3) Overview of tourism planning

Memory: ① the concept of tourism planning; ② The function of tourism planning.

Understanding: ① Stakeholders of tourism planning; (2) The steps of tourism planning.

(D) Overview of tourism development

Memory: ① the concept of tourism development; (2) the principle of tourism development; ③ The content of tourism development.

Understanding: ① the difference between tourism development and tourism planning; ② Steps of tourism development.

The second chapter is the theoretical basis and technical methods of tourism planning and development.

First, the purpose and requirements of learning

Master the theoretical system structure of tourism planning and development.

Understand the development of location theory and the significance of spatial structure theory to tourism planning.

Master the model and application of tourism life cycle theory

Understand the application of tourism anthropology and sociology in tourism planning.

Grasp the origin and connotation of the theory of sustainable development

Second, the course content

2. 1 theoretical system of tourism planning and development

2.2 the basic theory of tourism planning and development

2.3 Technical methods of tourism planning and development

Third, assessment knowledge points and assessment requirements

(A) the theoretical system of tourism planning and development

Memories: ① Four sections of tourism planning and development.

Understanding: ① Four levels of tourism planning and development theory.

(B) the basic theory of tourism planning and development

Memory: ① the significance of location and spatial structure theory to tourism planning and development; ② Three aspects of tourists' consumption behavior research; ③ Six stages of Butler model; ④ The connotation of sustainable development theory.

Understanding: ① Three models of tourism life cycle theory; ② The application of tourism sociology and anthropology theory in tourism planning.

(3) Technical methods of tourism planning and development.

The third chapter reviews and prospects the development of Chinese and foreign tourism planning.

First, the purpose and requirements of learning

Understand the development process of tourism planning and development at home and abroad

Understand the current development trend of tourism planning and development.

Master the concepts and principles of ecotourism.

Grasp the key points of event tourism planning

Master the key points of poverty alleviation tourism planning

Second, the course content

3. 1 Summary of Chinese and foreign tourism planning and development practices

3.2 Tourism planning and development trend.

3.3 Interpretation of Tourism Planning and Development Research Hotspots

Third, assessment knowledge points and assessment requirements

(A) A summary of Chinese and foreign tourism planning and development practices

(B) the development trend and prospects of tourism planning

Understanding: ① the development trend of globalization; (2) the development trend of marketization; (3) the development trend of innovation; ④ Ecological development trend.

(c) Explain the research hotspots of tourism planning and development.

Memory: ① the concept and principle of ecotourism; ② The concept and characteristics of event tourism; ③ The concept of theme park; ④ Definition of poverty alleviation tourism and rural tourism.

Understanding: ① Main contents of poverty alleviation tourism development; ② Characteristics of holiday tourism; ③ The definition of cultural heritage tourism.

Chapter IV Classification and Evaluation of Tourism Resources

First, the purpose and requirements of learning

Master the concept and main characteristics of tourism resources.

Master the classification method of tourism resources in national standards.

Master the types and procedures of tourism resources investigation.

Master the principles and contents of tourism resource evaluation.

Understanding the classification standard of tourism resources from different angles

Understand the method system of tourism resource evaluation

Second, the course content

4. 1 Overview of tourism resources

4.2 Types of tourism resources

4.3 Tourism resources survey

4.4 Evaluation of Tourism Resources

Third, assessment knowledge points and assessment requirements

(A) Overview of tourism resources

Memory: ① the definition of tourism resources; ② Characteristics of tourism resources.

(2) Types of tourism resources

Memorization: ① Classification according to the basic attributes of tourism resources.

Understanding: ① Eight categories according to the national standards of tourism resources.

(3) Investigation of tourism resources

Memory: ① Types of tourism resources investigation; ② The contents of tourism resources investigation.

Understanding: ① the procedure of tourism resources investigation.

(D) Evaluation of tourism resources

Memory: ① the evaluation principle of tourism resources; ② Evaluation content of tourism resources.

Understanding: ① Evaluation method of tourism resources.

Chapter V Market Analysis and Marketing Planning of Tourism Planning and Development

First, the purpose and requirements of learning

Master the contents of tourism planning and market analysis.

Master the methods of tourism planning and development market investigation.

Master the contents of tourism planning and development marketing planning.

Understand the market forecast and methods of tourism planning and development.

Second, the course content

5. 1 Analysis of Tourism Planning and Development Market

5.2 Procedures and methods of tourism market survey

5.3 Marketing planning of tourism planning and development

Third, assessment knowledge points and assessment requirements

(A) the content of tourism planning and development market analysis

Rote learning: ① The specific content of tourism planning and market analysis.

Understanding: ① Market macro-environment analysis; ② Analysis of market acceptance; ③ Analysis of market competitors.

(B) the procedures and methods of tourism market research

Memory: ① the procedure of tourism market investigation; ② Four main methods of tourism market research; ③ Definition of tourism market forecast.

(3) Marketing planning of tourism planning and development

Memory: ① the concept and standard of market segmentation; (2) the principle of target market selection; (3) the principle of tourism image promotion; ④ Four marketing competitive strategies; ⑤ Common marketing strategies; ⑥ Traditional marketing channels; ⑦ Principles to be grasped in the promotion of tourism image.

Understanding: ① the strategy of target market selection and the advantages and disadvantages of various strategies; ②SWOT analysis and marketing decision under different SWOT states.

Chapter VI Theme Orientation and Functional Zoning of Tourism Planning and Development

First, the purpose and requirements of learning

Master the hierarchical structure of tourism theme

Master the concept and characteristics of tourism theme image

Master the method of shaping the image of tourism theme

Master the principles, methods and typical spatial layout patterns of tourism functional zoning.

Second, the course content (examination content)

6. 1 Theme Orientation of Tourism Planning and Development

6.2 Theme image positioning of tourism planning and development

6.3 Functional zoning of tourism planning and development

Third, assessment knowledge points and assessment requirements

(A) the theme of tourism planning and development orientation

Memory: ① the definition of tourism image; ② The connotation and hierarchical structure of tourism theme.

(B) the theme image positioning of tourism planning and development

Memorization: ① the concept of tourism theme image; ② Characteristics of tourism theme image; ③ Communication strategies of tourism themes.

Understanding: ① Tourism theme image positioning strategy.

(C) Functional zoning of tourism planning and development

Memory: ① the definition of tourism functional zoning; (2) the principle of tourism functional zoning; ③ Design principles of tourist routes.

Understanding: ① Cluster partition method; ② Typical spatial layout format of tourism functional zoning; (3) The characteristics of tour and stay.

Chapter VII Creative Design of Tourism Planning and Development Projects

First, the purpose and requirements of learning

Master the concept of tourism projects

Grasp the characteristics of creative design of tourism projects

Master the principles of tourism project design

Master the important contents and main procedures of tourism projects.

Master the influencing factors of creative design of tourism projects

Understand the creative design methods of tourism projects.

Understand the concept of industrial integration in tourism project design

Second, the course content

7. 1 Creative Design of Tourism Planning and Development Project

7.2 Creative design principles of tourism planning and development projects

7.3 Contents and procedures of creative design of tourism planning and development projects

7.4 Industrial Integration in Tourism Planning and Development Project Design

Third, assessment knowledge points and assessment requirements

(A) Overview of creative design of tourism planning and development projects

Memorization: ① the concept of tourism projects; ② Characteristics of creative design of tourism projects.

(B) the principles of creative design of tourism planning and development projects

Memory: ① General principles of creative design of tourism projects; ② Basic principles of creative design of tourism projects.

(3) Creative contents and procedures of tourism planning and development projects.

Memory: ① creative design methods of tourism projects; ② Brainstorming method; ③ Delphi method; ④ Grey system method.

Understanding: ① the content of creative design of tourism projects; ② The procedure of creative design of tourism projects; ③ Influencing factors of creative design of tourism projects.

(d) Industrial integration in tourism planning and development project design

Understanding: ① the integration of tourism and primary industry; ② the integration of tourism and secondary industry; ③ The integration of tourism and other tertiary industries.

Chapter VIII Feasibility Analysis of Tourism Planning and Development

First, the purpose and requirements of learning

Master the concept, principle, characteristics, function, content and specific steps of feasibility analysis.

Master the theoretical basis of financial feasibility analysis of tourism planning and development.

Master the contents and methods of tourism planning and development benefit evaluation.

Understand the uncertainty analysis method of tourism planning and development.

Second, the course content

8. 1 Feasibility analysis of tourism planning and development

8.2 Financial feasibility analysis of tourism planning and development

8.3 Benefit Evaluation of Tourism Planning and Development

8.4 Uncertainty analysis of tourism planning and development

Third, assessment knowledge points and assessment requirements

(A) Overview of feasibility analysis of tourism planning and development

Memorization: ① the concept of feasibility analysis; (2) The principle of feasibility analysis.

Understanding: ① the function of feasibility analysis; ② The content of feasibility analysis; ③ Steps of feasibility analysis.

(B) the financial feasibility analysis of tourism planning and development

Understanding: ① the concept of financial feasibility analysis; ② The main theoretical basis of financial feasibility analysis.

(3) Benefit evaluation of tourism planning and development.

Memorizing: ① the definition of tourism planning and development benefits.

Understanding: ① Evaluation of economic, social and ecological benefits of tourism planning and development.

(D) Analysis of the uncertainty of tourism planning and development

Rote memorization: ① uncertainty analysis method of tourism planning and development.

Chapter IX Planning of Tourism Development Guarantee System

First, the purpose and requirements of learning

Understand the planning content of the policy guarantee system

Understand the planning significance and content of market security system.

Master the main planning contents of human resources security system

Master the planning contents and methods of environmental protection system.

Master the planning contents and methods of infrastructure and tourism service guarantee system.

Understand the principle of crisis management and the planning content of its security system.

Second, the course content

9. 1 Policy Guarantee System Planning

9.2 Market Security System Planning

9.3 human resources security system planning

9.4 Eco-environmental protection system planning

9.5 Infrastructure and Service Guarantee System Planning

9.6 Safety and Crisis Management Assurance System Planning

Third, assessment knowledge points and assessment requirements

(A) policy guarantee system planning

Remember: ① the necessity of establishing a policy guarantee system.

Understanding: ① the content of policy guarantee system planning.

(B) Market security system planning

Remember: ① the significance of establishing a market security system.

(C) human resources security system planning

Memorization: ① Characteristics of human resources security system.

Understanding: ① the significance of human resources security system.

(4) Planning of ecological environment guarantee system

Understanding: ① The content of ecological environment security system planning.

(V) Planning of infrastructure and service guarantee system

Understanding: ① the content of infrastructure and service guarantee system planning.

(VI) Planning of security and crisis management guarantee system

Memorization: ① the concept of tourism safety; ② Characteristics of the crisis.

Understanding: ① the construction of tourism safety and crisis management guarantee system.

Chapter 10 Tourism Planning Map and Its Making

First, the purpose and requirements of learning

Master the relevant knowledge of tourism planning map.

Understand the elements of general tourism planning map.

Understand the process of computer-aided design of tourism planning map

Second, the course content

10. 1 Overview of Tourism Planning Map

10.2 technical requirements of tourism planning map

10.3 Method of Making Tourism Planning Map

Third, assessment knowledge points and assessment requirements

(A) Overview of tourism planning map

Memory: ① the characteristics of tourism planning map; ② The function of tourism planning map.

(2) Technical requirements of tourism planning map

Understanding: ① tourism master plan; ② Detailed planning of tourism control; ③ Detailed planning of tourism construction.

(3) the method of making tourist planning map

Memorization: ① elements of tourism planning map.

Chapter III XI Tourism Public Service System Planning

First, the purpose and requirements of learning

Master the organizational structure of tourism public service system.

Understand the contents of tourism service, destination consultation and tour guide service planning.

Second, the course content

1 1. 1 public service and tourism public service system

10.2 tourism travel service system planning

10.3 Tourism destination consultation and tour guide service planning

Third, assessment knowledge points and assessment requirements

(A) public * * * service and tourism public * * * service system

Memories: ① Classification of public tourism service system.

Understanding: ① The supply of tourism public service system.

(B) Tourism travel agency system planning

Memory: ① Category of tourism system within the destination.

Understanding: ① the planning and design of the tourism system within the destination; ② The influence of high-speed rail on tourists' travel.

(3) Tourism destination consultation and planning of tour guide service.

Memory: ① Classification of internal indication system of tourist destination. ② the concept of tourism interpretation system

Understanding: ① the construction of tourist destination consultation platform; ② the construction of tourist destination guidance system;

Four. Examination guidance

1. How to learn

Good planning and organization is the magic weapon for your success in study. ... if you are receiving training, you must follow the course and complete your homework. In order to give a satisfactory answer in the exam, you must have a good understanding of the course content. ... use the Action Plan to monitor your progress. ... you can take reading notes while reading textbooks. If you need to pay attention to anything, you can mark it with colored pens. For example, red represents key points; Green represents areas that need further study; Yellow indicates that it can be used at work. You can record related websites and articles in the blank space.

2. How to take the exam

It is very important that the surface of the roller should be neat. The handwriting is neat, the paragraphs and spacing are reasonable, and the volume is pleasing to the eye, which helps the teacher to grade. The teacher can only grade what he can understand. Answer the questions raised. Answer the questions you ask, not the questions you are willing to answer! Avoid going beyond the scope of the problem.

3. How to deal with nervousness

Treat the fear of failure correctly and think positively. If possible, ask people who have passed the exam in this subject and ask them some questions. Take a deep breath and relax, which helps to clear your head and relieve tension. Eat properly before the exam, keep energetic and calm.

4. How to overcome psychological barriers

This is a common problem! If this happens in the exam, you can try the following methods: use "clue" notes. Before entering the examination room, write the memory "clues" on the note, but you can't bring the note into the examination room, so when you look at the examination paper, write it down as soon as you have an idea. Answer at your own pace. Assign a reasonable time to each test question or part, and arrange according to this time.

Appendix: Examples of Problems

1. Multiple choice questions (Only one of the four options listed in each question meets the requirements of the topic, please select and black the corresponding code of "Answer Sheet". Wrong coating, too much coating or no coating do not score. )

1. The object of travel refers to ()

A. tourists

B. Tourism resources

C. Tourism

D. Management personnel

Reference answer: b

2. The important support of the spatial structure of tourism system is ()

A. Tourist source areas

B. Tourist destinations

C. tourist routes

D. Tourism market

Reference answer: C.

Second, multiple-choice questions (two or more of the four options listed in each question meet the requirements of the topic, please select and black the corresponding code of "answer sheet". Wrong coating, too much coating or no coating do not score. )

1. Principles of ecotourism planning and development

A. The principle of overall optimization

B. Principle of specialization

C. principles of sustainable development

D. Green principle

Reference answer: ABC

2. Traditional marketing channels include ()

A. travel distributors

B. Mass media

C. Outdoor media

D. Professional media

Reference answer: ABCD

Third, fill in the blanks

1. Tourism resources can be divided into two categories according to their basic attributes: humanistic tourism resources.

Reference answer: natural tourism resources

2. Features of tourism theme image: comprehensiveness, stability,

Reference answer: plasticity

Four. Noun interpretation

Tourism image

Reference answer:

It is a comprehensive perceived image formed in the minds of tourists with the help of landscape, environmental atmosphere, service display, public relations activities, information transmission and other factors in tourism planning and development.

Verb (abbreviation of verb) short answer questions

Briefly describe the characteristics of holiday tourism.

Reference answer:

(1) The tourism situation is "blowout";

(2) Tourism themes tend to be "popular";

(3) Tourism behavior belongs to "disorder type";

(4) Tourism consumption is a "quantitative expansion";

(5) The flow of tourists is diversified;

(6) The emergence of tourism wave is "periodic".

Sixth, the essay questions

The steps of feasibility analysis of tourism planning and development are discussed.

Reference answer:

(1) Collect and possess information as much as possible;

(2) analyzing the resources and characteristics of tourist destinations;

(3) Analyze the demand and competition of the target market;

(4) Analyze the environmental feasibility of tourism planning and development;

(5) Study the technical feasibility of tourism planning and development;

(6) Studying the financing feasibility of tourism planning and development;

(7) Studying the external influence of tourism planning and development;

(8) Studying the financial feasibility of tourism planning and development;

(9) Prepare the feasibility study report.

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