What problems are easy to appear in rural tourism planning?

Throughout the country, we will find that in recent years, driven by the upsurge of rural tourism, a number of rural tourism projects have emerged, such as Zhejiang Garden East, Zhejiang Moganshan, Xi 'an yuanjiacun, Wuzhen wucun and so on. These rural tourism projects make rural tourism investment hot, and a large amount of social capital flows into rural tourism. However, the rapid development of rural tourism also faces many problems. Zhi Ming tourism planning summarizes the following points:

Plagiarism leads to serious homogenization of projects.

For most tourism projects, product homogeneity is actually the problem, and rural tourism may be more serious. One place is on fire, and others are on fire. Yuanjiacun is an example.

Yuanjiacun's high income attracted many followers. These followers are put into operation one after another. Although it is similar in architectural style, tourism content and management mode, it is not as good as yuanjiacun in location, culture and environment, and finally ends in bleak management.

Rural tourism is basically to meet the needs of surrounding cities. From the perspective of market saturation, the same type of rural tourism projects are competing for the same group of tourist markets. When the market is hungry, even the same type of projects can be successful. However, when the market is basically divided up, if the latecomers can't provide differentiation in products and services, they are often prone to visual fatigue and eventually end up in a bleak end.

Industrial chain fracture

There is still a misunderstanding in the development of rural tourism in many rural tourist areas, that is, attracting people is good. As for the sustainable development of villages, we have not thought deeply. When we develop rural tourism, we often despise some traditional agricultural industries, such as animal husbandry, aquaculture, handicrafts, seedling industry and so on.

Unless there is a unique natural and cultural landscape in the local area to develop tourism, it is not advisable to be overly optimistic and blindly worship the tourism industry, and a single industrial structure is very dangerous.

Generally speaking, the number of farmers engaged in catering, accommodation and local products in each rural tourist spot cannot exceed 40% of the total number of households, otherwise the industrial chain will be interrupted.

The remaining 60% farmers can engage in planting, planting, processing and handicraft production, especially the supply of local ecological catering raw materials. Generally, a farmer needs 8 ~ 10 suppliers, and the industrial chain can also extend from the village to the surrounding villages engaged in rural tourism in the form of contracts.

Improper handling of traditional culture and fashion creativity

At present, many tourism projects often fail to handle the relationship between maintaining traditional culture and catering to modern fashion life, and are prone to make two extreme mistakes: completely retaining tradition, not catering to modern fashion, and being old-fashioned; Too much catering to modern fashion and life, losing the cultural atmosphere and connotation of the original ecological countryside. These two concepts are not desirable, and a good rural tourism development must be able to seek a balance between them and grasp proper limit.

Taking yuanjiacun as an example, when the characteristic architecture and folk snack street model in Guanzhong were transplanted everywhere, yuanjiacun discovered the disadvantages of its own single industry and weak experience early, and began to lay out boutique inns, bars, art galleries and other formats, fully combining folk customs with fashion creativity, enriching the format structure, catering to the needs of modern cultural youth from the experience, and basically realizing the combination of tradition and modernity.

From the perspective of consumption demand, the main consumers of rural tourism are young people in large and medium-sized cities. This group has strong consumption power, high cultural literacy and aesthetic taste, and pays more attention to the cultural perception and atmosphere experience of tourism. Therefore, on the basis of retaining traditional culture, rural tourism should also be properly promoted, and tradition and fashion creativity should be perfectly integrated, rather than absolutely despised.