Analysis on "One-stop whole network marketing management" of Xinxin Tourism is the key to tourism informatization.

The rise of online travel and the change of consumption habits have greatly changed the operation mode of travel agencies. The marketing channel has developed from a single store to a self-built tourism website, and opening an online store on a third-party platform has become a necessary means to expand the market and collect customers. The demand of travel agencies for internet marketing management tools is becoming more and more diversified and demanding, but the core of it is still inseparable from two aspects. One aspect is whether this tool is effective, whether it can bring customers and whether it can be profitable. On the other hand, is it simple and easy to operate, and is it in line with the actual operation of the business? Looking at the operators who provide services for the Internet in the tourism industry in the market, if they are comprehensively evaluated from the aspects of marketing platform, marketing means, management means and resource integration, Xinxin Tourism, which is positioned as an expert in tourism informatization, is undoubtedly the leader in this field. For travel agencies, how is the "one-stop network-wide marketing management" of Xinxin Tourism realized? 1, two major operating platforms of Xinxin Tourism, one is Xinxin Tourism Network for direct customers; The other is Xinlutong, a purchasing and distribution platform for the tourism industry. "Xinxin Travel Network" is the largest online travel supermarket in China, with an average daily flow of 4 million people, more than 9,000 online orders and an average daily turnover of more than 6 million yuan. In 20 14, the platform transaction volume exceeded 2 billion, and the annual visits 10 were more than 100 million! Travel agencies can open online stores on Xinxin Travel Online to collect direct customers. "New Travel Link" is the largest platform in the domestic tourism industry, providing tourism practitioners with comprehensive functions such as marketing, supply and marketing, application and socialization. Xinlutong has absorbed more than 800 suppliers from all over the world to sign up for the supply and marketing platform, and provided free cross-bank distribution system for suppliers. At the same time, Xinlutong, the first real-name registration system tourism peer community in China, has gathered more than 90,000 tourism practitioners, including travel agencies, scenic spots, hotels and colleges, to build a social platform for tourism practitioners and conduct accurate marketing through mass messaging. 2. Marketing means As far as product lines are concerned, there are "Xinxin Website" specially designed for travel agencies to quickly build their own official website, "Xinxin Wangpu" where travel agencies set up professional online shops, "Xinxin Travel Consultant" who upgraded travel agencies to "noodle merchants" and established one-to-one exclusive association with tourists, and "Xinxin Mobile Online Shop" which is given away as long as "Xinxin Website" or "Xinxin Wangpu" is opened. All these products only need a backstage entrance, and product information can be released to all channels simultaneously. At the same time, it covers the whole network, which greatly improves the work efficiency of travel agencies. Travel agencies can divert water, attract customers and precipitate customers through the marketing tools provided by Xinxin. Relying on the traffic of Xinxin Travel Network, we will explore new customers, share good products and activities at any time through mobile online stores and micro-stores, and receive customers anytime and anywhere. More travel consultants will establish a strong normalized relationship with tourists, and have a one-to-one exclusive relationship to precipitate existing customers. 3. Management Tools Xinxin has a tourism business management application specially designed for tourism practitioners, called Xinxin "Travel Agency Assistant". The daily business processing of travel agencies is no longer limited to PC. In this client, you can carry out business mobile processing, peer procurement, find peers, easily manage peer contacts, and there is also a tourism department section to collect the latest and most comprehensive tourism information. In addition, Xinxin will soon launch an offline ERP system to promote traditional travel agencies to improve work efficiency and simplify work processes. The system consists of four modules: scheduling management system, customer management system, financial management system and information management system. Scheduling management system includes scheduling management, product design, resource scheduling and tourism element management. Customer management system includes customer management and customer marketing; Financial management system includes financial service integration, credit management, report management and financial management. Information management system includes internal data management, personnel information management, contract management, decision-making system and other functions. 4. Resource Integration 2065438+In June 2004, Xinxin ushered in the biggest capital integration. Tenbon International (stock code: 300 178) injected1950,000 yuan into Xinxin. At the same time, Tenbon International has also injected high-quality resources such as air tickets, internet finance, overseas business trips and offline destinations. At present, Tenbon has also established nationwide air ticket agents and travel agencies in strategic acquisitions, and these resources will be integrated on the platform of New Travel Service to provide more quality choices for the procurement of small and medium-sized travel agencies. With the background of listed companies, six years' experience in the tourism Internet industry and the field research of more than 6,000 travel agencies, Xinxin Tourism has been committed to helping tourism enterprises accelerate the development of informatization through technology and providing traditional travel agencies with overall solutions for tourism informatization. Xinxin has always been at the forefront of the industry and is the leader of "one-stop network-wide marketing management" in the tourism Internet industry! essay