What is tourism management consulting?

Tourism management consulting should be a consultant on tourism management matters. Of course, if you want to do this consulting business, you must study tourism management.

The following is detailed information about tourism management, I hope it will be helpful to you:

Discipline Overview

The tourism management discipline is a first-level discipline in business administration. Secondary subjects under. Tourism management is an emerging discipline that studies tourism business management. With the integration of the international economy and China's accession to the WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and the world's economic and industrial system. The tourism management major is a comprehensive major that intersects tourism, management, culture and other disciplines. Its goal is to cultivate senior professionals with professional knowledge in tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions, and various enterprises.

Although the emergence of this discipline has only been less than twenty years in our country, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, our country’s tourism industry has developed rapidly, not only becoming our country’s first It is an important aspect of the three industries and has formed a new economic growth point. Therefore, there is an urgent need for management talents with knowledge of humanities, geography, and economics. It is under this background that the tourism management discipline gradually developed and has become an important discipline in the business management discipline system.

The research scope of this subject focuses on the study of tourism enterprise management, tourism development and tourism marketing, exhibition services and management and other business fields.

Cultivation Objectives

The tourism management major is oriented to the modern tourism industry, cultivating moral and intellectual talents that support the party’s line and adapt to the needs of the front line of production, management, and services according to the development of the tourism industry. High-tech application professionals with comprehensive development in sports, sports, beauty and other aspects. On the basis of the necessary basic theoretical knowledge and professional knowledge, students should focus on mastering the basic abilities and basic skills for practical work in the fields of tour guides, travel agencies, tourist attractions, tourist shopping stores, etc., and have good professional ethics and professionalism. .

Research direction

1. Tourism Enterprise Management

The direction of tourism enterprise management is to study the theory, methods and applications of tourism enterprise management based on the characteristics of tourism service enterprises. The main contents include: the basic theory of tourism enterprise management; the characteristics of tourism demand and tourism services Combination problems; characteristics of tourism enterprise management; hotel and travel agency enterprise group management issues; cross-cultural management of tourism enterprises; tourism service culture and ethics; comparison of Chinese and foreign tourism enterprise management; organizational structure and industrial policy of tourism industry management, my country's tourism industry Management status and system reform; issues such as globalization and tourism enterprise management.

2． Tourism development and tourism marketing

The direction of tourism market development and tourism marketing includes specialized research in the two fields of tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of the tourism market and the characteristics of tourism products; the theory, methods, strategies and strategies of tourism enterprise marketing. Tourism destination marketing analyzes the movement patterns of the destination market from the perspective of modern tourism space systems, and combines it with the overall analysis of destination management to research and formulate targeted regional tourism marketing strategies, marketing plans and marketing control plans.

3. Convention and exhibition service and management

The direction of convention and exhibition service and management includes the basic theories and methods of convention and exhibition service and management, familiarity with the organization process of conferences and exhibitions, convention and exhibition practice, convention and exhibition marketing and customer service, venue management, booth design, Engineering construction, exhibit transportation, business services, exhibition hall cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular release of research data and reports, exhibition marketing management, exhibition service contractor management, Convention and exhibition project management, convention and exhibition logistics management, convention and exhibition venue management, convention and exhibition risk management, convention and exhibition financing management, convention and exhibition budget management, convention and exhibition human resources management.

Employment positions

Professional and technical positions: tour guides, scenic spot commentators, tourism product marketing and R&D personnel, scenic spot planning and development personnel, tourism culture research

Operation Business positions: planners, travel itineraries, external sales personnel

Operation and management positions: tourism financial personnel, travel agency managers, hotel managers

[Edit this paragraph] Main courses

"Tourism Management", "Tour Guide Business", "Basic Knowledge of Tour Guides", "Tourism Policies and Regulations", "Travel Agency Business", "Simulation and Live Tour Guides", "China Tourism Geography", " Tourism Psychology", "Tourism Economics", "Travel Agency Operation and Management", "Tourism Marketing", "Tourism English", "Tourism Accounting", "Hotel Management", "Introduction to Tourism", "Tourism Culture" , "Tourism Resource Development Management", "Attraction Planning and Management", "Tourism Safety", "Human Resource Management of Tourism Enterprises", "Ecological Tourism", "Overview of Tourist Source Countries and Regions", "Tourism Financial Management", "Tourism Project Management", "Tourism Information System", etc.

Open schools

Yanbian University, Beijing International Studies University, Yunnan University of Finance and Economics, Peking University, Renmin University of China, Northwest University, Nankai University, Chang'an University, Northeastern University of Finance and Economics, Jilin University Changchun University, Shandong University, Qufu Normal University, Shandong Normal University, Yunnan University, Zhongnan University of Economics and Law, China Tourism Institute, East China Normal University, Sun Yat-sen University, Hainan University, South China Normal University, Sichuan University, Sichuan Agricultural University, Southwestern University of Finance and Economics, Southwest University for Nationalities, Fujian Normal University , Zhejiang Tourism Vocational College, Inner Mongolia Normal University, Dalian University, Dalian University for Nationalities, Heilongjiang University, Anhui Normal University, Yunnan University for Nationalities, Southeast University, Zhejiang Ocean University, Yanshan University, Guilin Institute of Technology, Qingdao Hotel Management College