How to carry out effective marketing of tourism products and services in e-commerce environment

Effective marketing of tourism products and services in e-commerce environment

1. Establish a customer information base and pay attention to key customers?

A prominent feature of e-commerce era is that the network storage capacity is large, which is convenient for storing and searching customer information. Especially for customers' habits and preferences, we should establish a customer information base to pay attention to it. The relationship marketing of travel agencies requires that the services provided by travel agencies should not only meet the needs of customers, but also exceed their needs.

2. Establish a friendly interface and establish a corporate image.

The development of tourism e-commerce begins with the construction of tourism websites, and the step of contacting customers with enterprises is user interface, so whether the design of tourism websites is attractive or not determines whether enterprises can attract enough customers to visit the enterprise network. Whether the design of the user interface of the website meets the requirements of rationality, conciseness and convenience, whether the online consultation service is fast and comprehensive, and whether the online payment means is safe are the key points of the construction of the tourism website.

3. Consolidate the customer network and improve the feedback mechanism.

Travel agencies can design and customize tourist routes according to customers' needs to meet their individual needs. In the current fierce competition environment of tourism enterprises, only from the perspective of customers can a stable customer consumption network be formed. Tourism products can be promoted from the media, built online stores through the platform, and then sold. We should do a good job in customer database construction, product quality and after-sales tracking service. Make tourism products bigger and stronger, and do a good job in brand operation. In marketing tourism products, people should be considered first, and then young people should be busy with their work. Generally, there are fewer people ordering tourism products on holidays, so you can find some middle-aged people who have a lot of free time to promote them. Now that e-commerce is in the early stage of development, it seems that there are not many talents who can really understand the significance of e-commerce and have technical functions. Learning e-commerce requires profound application of computers and the Internet. Know all kinds of latest information about the Internet industry, because the network is developing too fast, and you may be left behind if you don't pay attention. To learn e-commerce, we must first look at a supplier's transportation network and transportation capacity, then at the supplier's service, and finally at whether the logistics enterprise can match your goods. These are indispensable, and we can't blindly ask for low prices. It is very likely that you can't keep up with this service, which will lead to many problems and increase your logistics cost. Not many logistics enterprises can keep up with the development of customers, the logistics industry is not standardized, and many couples have very weak anti-risk ability, so it is best to find high-quality enterprises when choosing logistics enterprises. Where do you work?