Travel agency functions (urgent, online, etc.!)

The basic business of a travel agency is: product design, publicity and sales business, reception business, and accounting business. Its functions include: production functions, sales functions, organization and coordination functions, distribution functions and information provision functions. The basic business is the embodiment of specific functions, which is to provide tourists with services corresponding to their travels in the entire process from the generation of travel motivation to the end of travel. The operation process is that the travel agent can timely understand the tourists' travel motivations through market research, so as to design tourism products in a targeted manner. When tourists collect information, the travel agency should carry out tourism promotion activities in a timely manner and provide high-quality consulting services so that Tourists can easily obtain travel agency product information and attract tourists to purchase with high-quality and affordable travel products. After selling products, travel agencies purchase various travel services from relevant departments, implement various travel links, provide thoughtful and meticulous reception services when tourists arrive, and solve all the problems that tourists need services. Make tourists come here with admiration and return with satisfaction. Travel agencies are also constantly operating to increase their visibility and expand their influence, which is conducive to the continuous development of their careers.

Measuring the publicity of travel agencies

For travel agencies that operate tourism business, publicity is an important means of promotion. It stimulates demand and promotes purchases. It is from their publicity that family tours determine their actions.

To measure the publicity of a travel agency, one must see whether its publicity is targeted. Successful publicity seems to have a thorough understanding of tourists' psychology, can increase tourists' knowledge, stimulate people's interest, and win tourists' yearning. Second, it depends on whether the promotion is distinctive and whether the tourism promotion has a distinct and outstanding unique personality from content to form, giving people a distinctive sense of freshness, thus generating strong attraction. The third is selected promotion. A good travel agency selects unique content and selects content that is competitive in the travel market and can outperform its competitors. The above are all pragmatic, belong to the company's image promotion, and are necessary, but they are often suspected of being pedantic.

There are two most important points in measuring the publicity of travel agencies:

First, seek truth from facts. Good publicity is a promise to tourists. It must be truthful, realistic, natural and credible, and avoid falsehoods. The way to judge whether the propaganda is realistic is very simple, that is, you can make demands on the travel agency's commitment. If it cannot be met, what responsibilities the travel agency should bear, including financial compensation. If necessary, you can even indicate the liability for breach of contract in the contract, so that you can retreat. More than enough.

The second is to see whether it is effective and cost-effective publicity. The most important thing in tourism promotion is to promote tourism "commodities". Tourism consumers should first think of related services and their prices. Promotions with routes and prices with pictures and texts are the most popular. The richer the tourism content, the more attractive it will be, and the more attractive it will be. Effective. It must be noted that there must be a price next to the content. Only general prices, and no itemized prices are often "catchy". For example, "Five-day trip to Beijing". On the first day, we visited Tiananmen Square, Monument to the People’s Heroes, Chairman Mao Memorial Hall, and the Forbidden City. There appear to be four attractions, but in fact only the Forbidden City charges a fee. For another example, when visiting the Temple of Heaven, it is indicated that the travel agency will only pay the first ticket fee. In fact, the first ticket fee for the Temple of Heaven Park is only a few cents, while the ticket price for the Hall of Prayer for Good Harvests is ten times that. This is what tourists have to pay, and tourists are invisibly suffering. Travel agency deception.

Judge the price of travel agencies

The first thing tourists should pay attention to is the price of travel products. The price range of tourism products is generally determined by the following factors: the minimum price stipulated by the cost of tourism products; the prices of similar products of competitors of tourism companies; the purchasing power of tourism product consumers stipulates the maximum price of tourism products. For family travelers, what is the most reasonable price? First, it must not be lower than the minimum price stipulated by the cost of the travel product. Otherwise, the travel agency will lose money. The travel agency will never do anything stupid. The only way is to reduce the service quality. This is very important for tourism. For those who do not, it is openly asking for advantages and secretly suffering losses. The second is to understand the prices of similar products of the travel agency’s competitors. Because the tourism industry often forms "price alliances" and "industry self-regulated prices" are established by convention, but the market economy and national policies require breaking this alliance, resulting in different prices for the same tourism product. Comparing shopping can enable tourists to choose a travel agency with reasonable prices. Tourism prices are seasonal, spring and autumn are the peak seasons, and summer is the off-season. Tourism products are higher in the peak season and lower in the off-season. There are also differences in tourism products between hot spots and hot spots. The prices of tourism products in hot spots can be higher, while the prices of tourism products in warm spots and cold spots can be lower. The prices of tourism products are also affected by the relationship between market supply and demand. The prices of products in short supply exceed demand are on the high side; the prices of products in excess of supply are on the low side. Therefore, when traveling as a family, you should avoid hot spots, peak seasons, and tourist products that are in short supply, so that you can save money. Travel prices are relatively flexible. Commonly encountered flexible prices include discount prices, negotiated seasonal prices, and floating prices. Price, regional price difference. my country's tourism has a maximum price and a minimum protective price, and illegal competition is not allowed secretly, so that prices will be orderly and reasonable.

Pay the reasonable charges of travel agencies

It is the obligation of tourists to pay the reasonable charges of travel agencies. The so-called reasonable means that the sales price set by the travel agency is based on its operating costs. This is the minimum limit for the price set by the travel agency, plus profits and taxes exceeding this limit.

It must be pointed out that the operating cost will not be fixed. Its changes are affected by various social prices such as civil aviation, railways, automobiles, hotels, restaurants, tourist attraction tickets, etc., such as exchange rate changes, total retail price index changes, especially the price difference during the off-peak and peak tourist seasons. It should be said that there are many travel agencies at present and competition is fierce. When pricing, especially for domestic tourism, the purpose is small profits but quick turnover.

Charges for travel agency services vary by type.

Overseas travel often adopts the method of group package price. Travel agencies set various prices according to the number of people, level, route, time and quality of the group. There are mainly four parts: comprehensive service fee, room fee, inter-city service fee, and special surcharge. The comprehensive service fee includes catering fees, local transportation fees, miscellaneous fees, tour leader discounts, ground escort fees, reception and liaison fees, publicity and promotion fees, full escort fees, external liaison fees, publicity and promotion fees, etc. The room fee is listed separately. A handling fee of 5% to 10% is added to the room rate. Special surcharges include vehicle over-mileage fees, river and lake tour fees, tickets to special tourist spots, flavored meals, professional activity fees, travel insurance, unforeseen fees, and additional entertainment fees. Among them, there is a reduced fee for the tour leader, that is, every 16th person in a tour group of more than 15 people (excluding economics, etc.) can enjoy a full reduction in comprehensive service fees, room fees, over-kilometer fees, and river and lake tour fees.

Domestic travel generally adopts a half-package price, which is a comprehensive package price that does not include lunch and dinner fees. There are also small package prices, which are called selective tours. You can prepay for hotel rooms, breakfast, transfer services, transportation between cities, and handling fees, and pay the rest in cash at the tourist destination. There are also individual tourists, the payment method is sporadic pay-as-you-go, that is, whatever you buy and the amount you buy, you pay on the spot according to the retail price, which is relatively expensive. Because of the retail price, it is not possible to enjoy discounts on certain items like group tours.

Single commission fee. The travel agency provides unplanned services to individual members of the team and individual services to individual travelers. For example, translation and tour guide fees, full escort fees, transfer fees, transfer car fees, agency fees for entry, exit, transit temporary residence and tourist visas, visa extensions, visa separation, travel certificates and other services, agency booking of hotels, cars, and agency purchase of transportation tickets. , charges for purchasing entertainment tickets, contact visits, travel entrustment, declaration and inspection procedures to the customs on behalf of others, service fees for picking up and checking luggage, and postal and telecommunications entrustment fees.

In addition, travel agencies must charge special service fees according to the special requirements of tourists for wedding tourism, school tourism, conference tourism, sports tourism, mountain tourism, youth tourism, vacation tourism, rest and recuperation tourism and other forms of tourism. . Of course, if the tourism activities fail to achieve the effects stipulated in the contract due to objective reasons, the travel agency should reimburse the relevant fees. However, if the tourist suspends or changes the tourism project due to subjective reasons, he should bear the corresponding financial responsibility according to the contract requirements.