Real estate activity planning

planning of real estate activities 1

I. background of activities

The May Day Golden Week has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer, and it is also a prosperous spot in the property market. In order to seize the opportunity of May Day sales, it is suggested that the May Day sales promotion activities should be carried out in conjunction with the large and comprehensive home appliance dealers in the city (Tiantianrun can also be considered). Integrate the two main fashion resources of home appliances and real estate, and promote the market awareness and sales of both products with rich product coverage, greater advertising appeal and strong on-site motivation.

Compared with print advertisements, simultaneous activities can enhance the market impression of products, enhance the interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.

Second, the purpose of the activity

1. Communicate with consumers at zero distance to expand the market influence of their products;

2. Promote the sales of their products with preferential measures.

III. Target audience

1. Regular residents in the activity area

2. Sightseeing tourists

3. Their respective target consumer groups

IV. Activity time

April 28th-May 3rd (the time can be adjusted according to the activity effect and weather)

V. Activity location

Areas with certain purchasing power are used as selection criteria

VI. Activities

1. Song and dance performances

2. Prize-winning questions and answers

3. Distribution of leaflets

4. Property/product consultation

VII. Promotion measures

1. Special rooms for multi-storey units are available on a first-come-first-served basis.

2. If you buy a multi-storey unit's non-special room during the activity, you will be given a designated air conditioner or refrigerator in addition to the preferential quota of 2, yuan and 3, yuan; But no longer enjoy any discounts.

3. In addition to the normal discount, customers who buy shops during the activity will be given a designated air conditioner or refrigerator; But no longer enjoy any amount discount.

4. Respondents who come to the activity site will get a gift umbrella.

5. Old customers who have purchased the project can get a gift from the sales department on May Day. The gift is tentatively set as.

VIII. Activity flow (one performance in the morning and afternoon and two performances in turn * * *)

1. Opening remarks by the host at 9:

2. Program at 9: 5

3. Introduction of real estate projects/household appliances at 9: 15

4. Program at 9: 25

5. 1: 15 distribution of leaflets and consultation

IX. Site layout

1. 2 exhibition boards with specifications of 2.4*1.2. The iron frame is welded to be foldable

2, one in Yi Labao

3, a pair of stereos with wireless microphones

4, 1-2 red carpets (one provided by both parties)

5, 1-2 information desks, 6 chairs

6, publicity leaflets and several information kits

7. The publicity exhibition boards for household appliances are made and arranged by the dealers

1, 4 tents (provided by the dealers)

1, advertising

1, short messages for activities: 5,

2, TV streaming words for one week

3, leaflets (made and released separately)

4, outdoor billboards (perennial effect) < Activity SMS: 5, *××× yuan/article =×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× Person *×× person *5 days = ×× yuan (dealer)

4. venue fee: ××× yuan/day. Land * 5 days = xx yuan (developer)

5. Arch approval: xx yuan/day * 5 days = xx yuan (dealer)

6. Ribbon: 4 * 3 yuan/strip = xx yuan (dealer)

7. Carpets and tables. 5 days =125 yuan (5% each)

1. Outdoor advertising is about ××× (developer)

11. Other expenses are * *×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× Through the in-depth analysis of the traditional culture of Chongyang, the cultural connotation of the project will be enhanced and the project positioning will be prepared.

The activities will set up various links according to the special atmosphere of the festival, the eating habits and taste requirements of the military people, so as to improve the participation and interaction of the audience, which will make the guests appreciate the rich joy of gathering. It is a great opportunity to condense brand culture, establish brand image, improve its influence and reputation, and finally achieve a good opportunity to drive sales.

second, the purpose of the activity:

promote sales: hit the customer base with perfect on-site impact and promote buying behavior.

give back to prospective customers: give back to the customers accumulated in the previous period for their attention to the project.

Word-of-mouth communication: The project is spread by word-of-mouth among its friends through the good feelings of the visiting customers.

Enhance the connotation of the project: set off and enhance the temperament connotation of the project through a joyful and warm activity atmosphere.

III. Activity elements:

Activity theme: all the virtues's filial piety comes first, Evergrande's gratitude-the "crab" ceremony of Evergrande Mingdu Chongyang

Activity time: October 16th, 2xx (Saturday)

Activity crowd: intended customers

Activity concept: joyful, warm and with traditional folk customs. Promoting the traditional virtues of "respecting the elderly"

Activity location: Evergrande Mingdu real estate project location

IV. Activity content

Project presentation: The scene is mainly based on multimedia broadcast (such as using projector to play promotional videos to render the communication effect), and other publicity methods (such as project sand table presentation and data distribution) are used to demonstrate and show the project vision and narrow the audience distance.

model house visit: the property consultant will guide the customers to visit the model house, and feel the comfortable life with beautiful natural resources, high grade and taste.

Tea tasting: Tea masters give tea performances and invite guests to taste them.

Double Ninth Festival amorous feelings experience: Set up participatory links to let guests experience the project amorous feelings better.

Crab appreciation in autumn: A famous chef from Jiangcheng was hired to provide guests with a buffet crab feast for them to taste.

guzheng performance: set up a platform on the spot, invite the players to play the guzheng, and enliven the atmosphere. Real estate activity planning 3

1. Activity theme:

1. Romantic Tanabata, inviting beauty

2. Romantic Tanabata, happiness

2. Activity background

Every year, the seventh day of the seventh lunar month is a traditional festival of Han people in China, Chinese Valentine's Day. Because the main participants in this day's activities are girls, and the content of the festival activities is mainly begging for skills, people call this day "Begging for Skills Festival" or "Girls' Day" and "Daughter's Day". Chinese Valentine's Day is one of the most romantic traditional festivals in China, and it is also the most important day for girls in the past.

It is said that on the night of Tanabata, people can look up and see the meeting of the Cowherd and the Weaver Girl in the Milky Way, or they can overhear the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put seasonal fruits and vegetables to worship in the sky, begging the fairy in the sky to give them intelligent hearts and dexterous hands, making their knitting women skilled, and begging for the marriage of love and marriage.

Third, the purpose of the activity

1. Create a romantic holiday atmosphere and increase customers' recognition of the enterprise;

2 Give back to customers sincerely, tap potential customers at the same time, and enhance customers' brand loyalty;

3 Enhance the popularity of XX real estate and create a good corporate image;

4 Cooperate with Dongguan beauty agencies to let new and old customers enjoy romance and experience health and beauty;

IV. Highlights of the event

1. On the Qixi Festival, there is a big discount for buying houses during the festival;

2 Build a flower door with a pink carpet, which is covered with rose petals, and there are flowers on both sides of the carpet, so that new and old customers who come to participate in the activity can feel the romantic atmosphere of "Queqiao tryst";

3 Cooperate with beauty institutions to teach the secrets of beauty and health to those present;

4 when signing in for the event, each female friend will get a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth beauty agency;

5 The on-site gifts are delivered continuously, and every couple and husband who participate in the activities will get a raffle ticket and have the opportunity to draw a grand prize;

6 wonderful interactive games on the spot, providing a love experience for couples and couples on the spot and witnessing the tacit understanding of love;

7 violin warms up to create a warm and romantic atmosphere;

V. Activity elements

Activity time: August 2, 2xx

Venue: XX Real Estate Sales Department Invited number: about 1 people

Invited objects: (couples, couples) old customers, potential customers, Elizabeth VIP customers and other activities: healthy and beautiful health forum+live interaction+holiday promotions.