What is the major of travel agency operation and management?

Mainly study the basic knowledge and skills of travel agency management and tour guide reception service, and carry out travel agency management, tourism resource development and tourism service.

First, the employment prospects of tourism management are as follows.

Tourism management is a broad field, covering hotel management, travel agency management, scenic spot management and many other aspects. Employment prospects mainly depend on market demand and personal ability. This major is mainly engaged in hotel management, travel agency management, scenic spot management, tourism planning and distribution.

1. Hotel management: actually, it is the abbreviation of hotel management, including operation and management. It means that hotel operators make use of and integrate the hotel's manpower, material resources and financial resources under the premise of understanding the market demand, so as to maximize the hotel's interests. Among them, senior hotel management talents have been in short supply all over the world. In the international talent market, hotel management talents are in short supply.

2. Travel agency management: Travel agency management refers to the organization, planning, operation and management of travel agencies. The market potential of tourism is huge. With the gradual improvement of tourism management system and the better combination of theory and practice, the prospect of tourism management specialty is very bright.

3. Scenic spot management: Scenic spot management refers to the organization, planning, operation and management of scenic spots. A scenic spot refers to a place with certain natural landscape, cultural landscape or historical and cultural value, which attracts tourists to watch, play, experience and learn. The goal of scenic spot management is to protect and develop scenic spot resources, provide high-quality tourism services and realize sustainable development.

4. Tourism planning and marketing: Tourism planning and marketing refers to the work of attracting tourists, enhancing brand awareness and sales performance by formulating planning schemes and implementing marketing activities in the tourism industry. It is a very important work in the tourism industry, involving market research, product development, promotion strategy, sales channels and so on.

Second, what is the employment treatment of tourism management major?

1. The average salary of graduates majoring in tourism management is 4,000 yuan, including 10 years or more 10000 yuan, 4,000 yuan for new graduates, 5,000 yuan for 3-5 years, 6,000 yuan for 6-7 years and 8,000 yuan for 8 8- 10 years.

2. The welfare benefits of employees in the tourism industry are relatively good, such as providing employees with travel, holiday benefits, training and development opportunities.

3. Graduates majoring in tourism management have the opportunity to work in well-known enterprises at home and abroad, and even choose overseas employment, which has broader international development opportunities.