Excellent sushi restaurant business plan

Excellent example of a sushi restaurant business plan

Introduction: When opening a sushi restaurant, you need to consider some basic factors, such as market prospects. In order to make the business smoother, you need to make a good plan Business plan.

Restaurant Introduction

(1) Restaurant Features

The revolving sushi restaurant is a high-end restaurant whose main feature is Japanese revolving sushi. . On the basis of inheriting the traditional Japanese sushi cuisine and catering characteristics, the restaurant should adapt to the current catering fashion consumption characteristics, introduce Western food elements, and produce healthy and exquisite products; in decoration and restaurant supplies, it pursues tasteful and fashionable features to complement the dishes; in operation In terms of management, all important positions are held by professional sushi production managers with more than ten years of experience. First-class dishes, first-class environment and first-class service will surely make guests linger here.

We hope to meet the standards of green catering in terms of raw material procurement and production technology. Green catering refers to a natural, safe and pollution-free situation in every link of the entire industrial chain of food cultivation, production and processing, logistics and distribution, table consumption and service environment. In the procurement process, source raw materials, natural pollution-free raw materials, and green food raw materials are used. On the basis of ensuring the purity of the raw materials, combined with the unique processing technology of sushi, it is the perfect combination of deliciousness and health.

(2) Business scope

We are committed to operating special Japanese sushi? Revolving sushi, enriching consumers' dining choices, and providing customers with a safe and healthy eating environment. Business contents include:

1. Sushi

2. Appetizers

3. Sashimi

4. Grilled food

6. Platters and hand rolls

(3) Target market positioning

We position the target market to cover specialty catering , green catering and Japanese catering: sushi that combines the characteristics of Japanese catering in color, aroma and taste. We hope to allow customers to experience exotic cultures while satisfying their taste buds.

(4) Consumer customer group

White-collar workers, people who love fashionable food, and people who pay more attention to their own health, middle-income earners with a certain spending power (monthly income of more than 3,000 yuan) ). As a green and hygienic food, sushi itself has product characteristics that are suitable for all ages. According to the grade positioning of my restaurant, the consumption capacity of a single customer is between 50 and 100 yuan.

2. Dishes Analysis

(1) Features of Revolving Sushi

Sushi is the most distinctive food in Japanese cuisine. Its pronunciation in Japanese The word "sushi" comes from Japan and is an adjective indicating sour taste. The word "sushi" commonly used in Japan today uses Chinese characters as onomatopoeia.

In ancient times, people discovered that if they put cooked rice into a clean fish chamber, put it in an altar and buried it underground, it could be preserved for a long time, and the food would also produce a microorganism due to fermentation. Sour and umami, this is the original form of sushi. Today's sushi is made by cooking sushi rice, adding appropriate amounts of sushi vinegar, sugar, salt and other seasonings, and then combining it with other ingredients to make sushi with various flavors.

Due to the fresh raw materials, sushi has a colorful and exquisite appearance, is very delicious, and has a wide range of tastes. Sushi is a relatively expensive high-end food. The original idea of ??"conveyor belt sushi" was to allow ordinary people to enjoy sushi. Conveyor belt sushi is characterized by a fashionable rotating belt. The sushi products displayed on it give consumers full visual enjoyment. At the same time, the sushi chef completes the production process in front of the guests in the restaurant. The guests can see every subtle movement of the chef making sushi with their own eyes, which is even more exciting. Another enjoyment of eating sushi

As one of the characteristics of Japanese catering, sushi, with its beautiful and exquisite shape, rich and unparalleled taste, and unique processing techniques, allows customers to observe the shape and appreciation of the dishes. While enjoying the color, smelling the aroma and savoring the taste, you can also enjoy its rich food culture. It has an irresistible gourmet charm for consumers.

Taking simplicity as deliciousness and nature as deliciousness, this is the reason why Japanese sushi has gradually become popular all over the world and is loved by more and more people.

This restaurant will prepare hundreds of kinds of food for guests, divided into seven categories: sushi, appetizers, sashimi, fried dishes, noodles, rice, and drinks. All products are made using traditional Japanese craftsmanship, fully retaining the nutritional content of the food, and are delicious, light and not greasy.

(2) Seven benefits of sushi

1. This colorful and exquisite food contains low calories and fat, and may be the healthiest and most nutritious food today. One of the most delicious foods

2. It is very delicious. The fundamental reason is that you are eating the freshest fish

3. There are many ways to enjoy it. You can ask for a ready-made set meal, or ask the chef to customize sushi according to your ideas

4. It has a wide range of tastes.

Because there are all kinds of sea fish, river fish, lake fish and shellfish, the delicacies you can experience will be endless. Plus the free combination of various other ingredients, the only limit may be your imagination

5. Sushi is not just food, it is a subtle art. The beauty of the fish, the harmony of colors and the creative platter combinations will make you appetite just by looking at them

6. The sushi restaurant itself is a good place to visit. Watching the chef make the style you want will make you feel perfect. When a sushi chef cuts, shapes, and decorates a piece of sushi, he is not just a chef, but more like a graceful performer to entertain customers

7. You can make sushi yourself, in many varieties. Sushi can be made at home, and you can also develop unique new varieties and experience the joy of creation.

(3) Kunming Sushi Market Analysis:

Cuisine is a culture, and Chinese people also accept this kind of atmosphere and this kind of food. China can be said to be a kingdom of catering, with a large population. , natural dining is indispensable. Specialty catering is naturally more popular and favored, and people like to try fresh food. Japanese cuisine has become more and more popular in China in recent years, and food such as sushi has also entered thousands of households with the operation of Japanese restaurants.

Kunming has always attracted a large number of tourists with its "leisure and slow life" trend, and Kunming people are not lagging behind in terms of "food culture". In Kunming, not only has the local people’s habit of paying attention to food been maintained, but the catering industry is extremely developed. As a tourist city, people from all over the world have brought unique cooking skills and delicacies from all over the world, including one of the gourmet series. japanese sushi. At present, the main sushi restaurants in Kunming are distributed as follows:

1. Helu conveyor belt sushi: Shuncheng Wangfujing store, Beisheng District Carnival store, Huidu International store, Xinxinnan store, Jinyuan Avenue store

The continuous development of Helu conveyor belt sushi in Kunming proves that sushi has a good local consumer market and is highly accepted by consumers.

2. Guitalang Sushi: Dianchi Road Store, Kunming Corridor Store

3. Hetaro Zhengyifang Store

4. Nanping Street Japanese Sushi

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5. Hongye Japanese Cuisine Kunming Station Store

Industry analysis and development prospects

(1) Catering industry development prospects

The catering industry in my country A traditional service industry in the tertiary industry, it has always maintained a strong growth momentum during the more than 20 years of reform and opening up, achieved rapid development, and showed a new situation of prosperity. Since the 1990s, the annual growth rate of the national catering industry's turnover has remained above double digits. At the same time, the quality and connotation of the development of my country's catering industry have also undergone major changes. The business scope and market space of the industry continue to expand, the business level and corporate management level continue to improve, the business formats become increasingly rich, the diversification of investment entities and consumer demand becomes more prominent, and the number of outlets and personnel continue to expand. ; The catering market is more prosperous, the trend of personalization and specialization of consumption is obvious, and the pursuit of healthy nutrition and chain scale development have become themes. The pace of development of groupization, branding, industrialization and internationalization is accelerating, and the process of catering modernization continues to advance. my country's catering market is basically stable, and the catering industry continues to grow and maintain double-digit rapid growth for 18 consecutive years. In 2008, the retail sales of my country's catering industry reached 1,540.4 billion yuan, accounting for 14.2% of the total retail sales of consumer goods. Per capita consumption was 1,158.5 yuan. Catering consumption continues to become an important force in driving economic growth.

The catering industry is a traditional industry and a rising industry. It has a long history and will never end. There is an old saying in China: Food is the first priority for the people. It can be seen that the catering industry has sufficient capacity.

China’s economic growth rate is gratifying, and people’s disposable income is increasing year by year. According to data, when a country’s national income exceeds 2,000 US dollars, traditional household labor tends to be transferred abroad, and China is in such a period. stage, so there is great potential for developing the catering industry.

(2) Win-win development of catering brands and shopping malls

Golden Eagle Shopping Center Kunming store is the largest high-end department store with the most complete categories in Kunming, integrating catering, leisure and other rich It integrates life functions and is committed to leading Kunming's top fashion trends.

With the development of the economy, current commercial activities are no longer limited to simple shopping, but integrate shopping, leisure, catering, entertainment and other activities, paying more attention to people's leisure experience . Data shows that more than 65% of the passenger flow in shopping malls in some major cities in my country (this number is still rising) is for entertainment, dining and leisure, while only more than 30% of people come specifically for shopping. Today, when people choose shopping malls and commercial streets, they not only consider shopping, but also pay more attention to their psychological needs and emotional needs when shopping, whether it is pleasant, whether it is the style they like, and whether there are additional facilities they like. Facilities are very important.

Catering and entertainment formats are currently important sources of popularity in shopping malls. People depend on food, and cooperation between shopping mall brands and catering brands can be seen everywhere. Cooperation between shopping malls and catering has become an important way for shopping malls to attract customers and realize experiential shopping. ? shortcut.

From the perspective of department store companies, Wanda Group President Wang Jianlin believes that experiential consumption should be vigorously developed, that is, consumption in commercial facilities that focuses on sensory experience. ?In the future, experiential consumption will account for more than 50% of Wanda’s commercial projects. The proportion of the catering industry may exceed 30% or even continue to increase. ?

IV. Restaurant Development Strategy

We are committed to combining revolving sushi with Western characteristics to form a unique competitive advantage of the restaurant through direct operation, enhance the popularity and reputation of the restaurant, and ultimately achieve the goal of shopping malls Win-win development with restaurant brands.

V. Business strategy

1. Ensure that the business philosophy, internal management, store image, employee image, service level, training content are consistent with the company's market positioning and development strategy.

2. Regularly develop and launch new dishes to enhance the freshness of customers.

3. Carry out various promotional activities for customers to participate in from time to time to enhance customer loyalty.

4. Improve operating procedures, strictly enforce rules and disciplines, and improve restaurant service quality.

5. Provide comprehensive and comprehensive humanized services and value-added services, and provide perfect long-term services.

We are committed to providing the market with high-quality dishes, excellent service and reasonable prices. We can achieve this because we have discovered market gaps, adopted new product research and development technology, guaranteed stable and reliable raw materials, sufficient technical support, kept abreast of market development trends and needs, and adopted effective marketing strategies and innovative spirit. Team organization.

6. Restaurant strength

(1) Management team with strong execution capabilities

1. The executive chef has worked in similar positions in large chain restaurants. A senior caterer with more than 10 years of experience in sushi making and top-notch cooking skills.

2. The restaurant manager has held relevant jobs in well-known restaurants in Shanghai, has rich experience in restaurant management, and has first-class service quality.

3. Administrative personnel has done the preparation and management of large-scale catering and is familiar with many matters related to office personnel promotion.

The above personnel have experience working together and have strong collaborative cohesion.

(2) Sufficient funds

The total investment in the restaurant shall be no less than 2 million yuan

(3) Business area

200-300 About square meters (building area)

Consider expanding the area if there is a suitable location;