Tourism festival planning book

I. Planning background

1, * was originally named Liu Shui, also known as *, and was named * because of * city. Its source is a big stream, which comes from the northern foot and southern slope of Dawei Mountain respectively. Two streams meet at 10 km east of *, which is called *. It flows through Changsha County and flows into Xiangjiang River south of Racecourse in Kaifu District, with a total length of 234 8 kilometers and a drainage area of 4,665 square kilometers.

2. Regional transportation: National highways 3 19 and 106 cross the territory, and Liu Liu railway connects Zhejiang-Jiangxi line, so the transportation is very convenient. * It is 67 kilometers away from Changsha, the provincial capital, and 40 kilometers away from Changsha Huanghua International Airport.

3. Regional specialty:/kloc-0 * firecrackers and fireworks have entered the international market for more than 0/00 years and won many awards. It also successfully held four international fireworks conferences, and was called "* three special" with Xiabu and Douchi. The chrysanthemum stone produced in the river is one of the best in the world and has won many international awards. * There are Hunan embroidery, fireworks, lobster sauce, fennel cakes, paper umbrellas, bamboo weaving and other special foods.

4. Human resources: In the late Qing Dynasty and the early Republic of China, there were Tan Sitong and Tang before, followed by Jiao Dafeng and Chen, all of whom died for their country and went down in history; Dai Qingsheng, a famous old artist of chrysanthemum stone carving and a national master of arts and crafts; Tan Dun, a world-famous musician, Zhang Yang, a famous writer, and others. A song "*" also sang the popularity of *.

Second, the planning purpose

1, shape and spread the image of * city, make * famous, improve * competitiveness and influence, and establish a brand.

2. Promote the economic development of * and attract investors and entrepreneurs to invest in *.

3. Promote the quality improvement of tourism development and construction in * province, promote brand tourism, and promote the development of tourism in the whole province.

4. Drive the development of other related industries in * city and even the whole province.

Third, planning principles.

1, overall planning, graded responsibility, coordination and cooperation, so as to achieve practical results.

2. Combination of economic benefits, environmental benefits and social benefits.

3. The activity is novel, unique and realistic.

Fourth, organizational form.

Government-led, division of labor and cooperation among various departments, and participation of all sectors of society.

Verb (abbreviation of verb) theme slogan (choose one)

1, * carnival night, sing new *.

2, colorful *, the bright light of China.

Organizer of intransitive verbs

Organizer:

* Provincial Tourism Bureau, * Provincial People's Government Information Office, * Provincial Radio and Television Bureau

Organizer:

* Municipal Tourism Bureau and relevant county (city) people's governments.

Seven. Main activities and procedures

A large-scale party mainly in the form of song and dance, supplemented by dragon boats, bamboo rafts, water ballet, giant colorful dragons, daytime fireworks and colorful balloons. In addition, a series of activities will be held, such as handicraft production exhibition, international fireworks art exhibition and world fireworks Expo.

Tourism Festival Planning Book (2)

I. Name of the event

The Second Rural Cultural Tourism Festival —— Hunan University Student Village Official Forum

Second, the background of the incident

1. College students are valuable human resources of the Party and the country, and they are the new force for building a well-off society in an all-round way and promoting the great cause of Socialism with Chinese characteristics. Sending college students to work in villages is an important measure to thoroughly implement Scientific Outlook on Development, which has far-reaching strategic significance for enhancing the vitality of rural grassroots organizations and cadres, accelerating the construction of new socialist countryside, and cultivating reserve talents of party and government cadres who have exercised at the grassroots level and have deep feelings for the people.

2. College student village officials are nothing new, but the management and training mechanism and system of college student village officials need to be constantly improved, which will help solve the problem of aging and weakening of some local village cadres, cultivate educated and knowledgeable leaders in new rural construction, enhance the creativity, cohesion and combat effectiveness of rural party organizations, consolidate the party's ruling foundation in rural areas and build a harmonious society. In 20XX, the first university student village official in Hunan served at the grassroots level for a whole year, setting the stage for the arrival of the second university student village official.

3.20XX is the year of eco-tourism determined by the National Tourism Administration, and Yiyang is a big city of eco-tourism resources. 20XX is also the first year of national cultural system reform. To hold a rural cultural tourism festival, we can try to use tourism activities and combine the transformation and operation mode of operating cultural institutions within the cultural system.

4.20XX is a year connecting the past and the future in Yiyang's "Ten X Five-Year Plan". In order to catch up with others, Yiyang is a land of plenty and a big agricultural city. It is necessary to strengthen cultural investment and enlarge and strengthen the rural cultural industry, rural tourism, black tea industry and bamboo cultural industry with Yiyang characteristics.

5. The unique relevance and driving force of the tourism industry has shaped the tourism industry and formed a comprehensive industrial image, which has become the display of a regional comprehensive image. Taking the opportunity to collect slogans that can vividly summarize Yiyang's tourism is conducive to the in-depth development of Yiyang's activities to create an excellent tourist city in China.

6. Life lies in sports, and tourism lies in activities. Successful tourism festival planning can be a sharp weapon of city marketing and a business card of city image. Joint activities can not only integrate regional resources, but also form the tourism development consciousness of "great tourism, great service and great market" in the region.

III. Purpose of the activity

1. Seriously care about the growth of college student village officials, focus on building a long-term mechanism for the work of college student village officials, and strive to make them go down, stay, do well and live.

2. Rural grassroots is the best classroom for young students to familiarize themselves with contemporary China society and understand the basic national conditions of China, and it is also an important position for our party to cultivate and bring up talents. In practice, selecting and transferring college graduates to serve in villages is conducive to improving the structure of village cadres, promoting the development of rural economic and social undertakings, helping college students to establish a correct concept of choosing jobs, forming a good atmosphere for grassroots employment, and helping college students to enrich their experience, temper their will, improve their ability and develop in an all-round way in rural grassroots.

3. Taking the rural cultural tourism festival as an opportunity, this paper discusses the management mode of college student village officials, promotes the exchange of management experience, forms a perfect village official management mechanism, further improves the relevant policies of college student village officials, and establishes and improves the working mechanism. Strengthen standardized management, on-the-job training and follow-up training of college student village officials to ensure their healthy growth.

4. It is beneficial to excavate and publicize advanced models among college students' village officials in time, and create a good public opinion environment and social atmosphere for the growth of college students' village officials. Through the joint efforts of relevant departments and party organizations at all levels, we will further strengthen and improve the work of university student village officials, and gradually establish a team of university student village officials with moderate scale, reasonable structure, excellent quality and full of vitality.

Fourth, the theme slogan

Fly your ideals and express your youth.

Embrace the land and give your life.

Follow the footsteps of celebrities and visit the cultural origins.

Verb (abbreviation for verb) organizer

Hunan Provincial People's Government

Organization Department of Hunan Provincial Committee

Organizer of intransitive verbs

Yiyang Municipal Party Committee and Municipal Government

Yiyang municipal Committee organization department

Seven, their own advantages

1, Shiyuan Meng, one of the top ten poverty alleviation champions in Yiyang and a national model worker, Li Guang, former secretary of the Party branch of Xinping Village in Anhua, Yiyang and secretary of the Party branch of Fengshu Village in Shatou Town, Ziyang District, and other outstanding village cadres have emerged. Yiyang Municipal Committee issued a call to learn from Comrade Shiyuan Meng and held an exhibition of advanced deeds of Comrade Shiyuan Meng.

2. Yiyang implemented the system of "the first secretary of the village party branch" earlier in the province. The spirit of pragmatic development of Yiyang leading cadres has set an example for college student village officials and grass-roots party branches, and explored a better model for the construction of village cadres and the management training of college student village officials.

3. During his life experience in Yiyang, Mr. Zhou Libo went deep into the grass-roots and rural areas, mingled with the villagers, and finally wrote famous articles such as "Great Changes in Rural Areas". Yiyang has profound rural cultural support.

The holding of the first rural cultural tourism festival in 4.20XX and the large-scale photo exhibition in the 30 years of reform and opening up has enhanced Yiyang's experience in holding large-scale activities. At the same time, the activity will continue to explore rural culture, integrate rural culture in Yiyang and the whole province, and educate and encourage the masses to actively participate in the tide of building a new socialist countryside.

5. Yiyang rural cultural soil and eco-tourism resources are rich, with good development conditions and great development potential. At the same time, it is conducive to Yiyang to show its attitude of actively integrating into the "3+5" urban agglomeration of Changsha, Zhuzhou and Xiangtan and its open development image as a key city recognized by the Ministry of Commerce to undertake the transfer of processing trade.

Eight. Venue

Yiyang shanxiang great change first village scenic spot

Nine. I-word duration

September 20XX 15 —— September 20xx 17.

X. ancillary activities

Opening ceremony of Hunan Rural Reform Museum (transforming the former site of Qingxi Township in front of Qingxi Village Committee into "Rural Reform Museum", showing the process of rural reform in Yiyang and Hunan. )

XI。 Media support

(1) Hunan Satellite TV, Hunan Shi Jing, Hunan Daily and Red Net are the main channels, supplemented by Yiyang TV, Yiyang Radio and Yiyang Daily.

(two) to invite China Tourism News, tourism channels and other media to participate in the report.

(3) Invite relevant media reporters to participate in this activity.

Tourism Festival Planning Book (3)

I. Purpose of the activity:

The purpose of Beijing International Tourism Culture Festival is to "let the world know about Beijing and let Beijing go global", attract more international tourists to Beijing and provide a big platform for Beijing citizens to have fun.

This activity has been successfully held for ten times. This year, through the mode of "government construction, policy guidance, enterprise participation and market operation", the contractor with innovative ability and strong planning ability will be selected by public bidding. The contents of the tender are as follows:

Planning scheme of the XX Beijing International Tourism and Culture Festival; Specifically, it includes: the theme, form, orientation and content of Beijing International Tourism Culture Festival.

Two. The time, place and content of the XX Beijing International Tourism and Culture Festival;

Time: 20xx65438+1October1-65438+1October 18.

Venue: Olympic Park

Content:

1, Opening Ceremony and Dressing Performance Scheme;

2, domestic and foreign tourism resources display, on-site consultation and publicity materials distribution;

3. Exhibition of famous brand goods, tourist souvenirs and fashion products at home and abroad;

4. Exhibition of special foods at home and abroad;

5. Three fixed stage performances every day;

Third, the tender requirements:

(1) Bidder qualification

1, the bidder shall have enterprises, institutions, cultural exchange centers and cultural institutions engaged in cultural exchange activities under 4A municipal public relations advertising planning companies or government agencies; Strong planning and independent creative ability, strong sense of cooperation and consultation.

The bidder is a legal representative company registered in China and located in Beijing, and its main business and management personnel have more than ten years (including ten years) experience in planning and organizing large-scale events.

2. The originality of the planning case must have good enforceability and operability. Based on the innovation of concept, form, vision and creativity, the planning concept will play a positive role in enhancing the brand reputation of Beijing International Tourism and Culture Festival. Bidders must have the ability to plan large-scale events, rich resources of domestic and foreign cultural performance groups, advantages of plane and network coal publicity, exquisite dance design and stage construction, photo exhibition, reception of international conferences, investment promotion of domestic and foreign brand goods and special catering, etc. , and has successful experience in holding large-scale outdoor performances with more than 1000 people at home and abroad. It has a comprehensive trading institution that plans and organizes large-scale activities.

3. The bidder shall provide more than three cases of large-scale outdoor comprehensive activities that undertake domestic and foreign commercial and government cultural and artistic performances; Provide professional exhibitions, conference reception, international brand investment, publicity and planning activities.

4. The bidder has the ability to set up a special working group for the Beijing International Tourism and Culture Festival Organizing Committee. The working group should be equipped with 1 director, 1 director, 1 screenwriter, 1 music editor, 1-2 public relations coordinator, 1-2 people who are proficient in English and perform at home and abroad. In addition, there are more than 15 employees in charge of domestic and foreign tourism resources display, domestic and foreign brand goods, tourist souvenirs, catering and other investment promotion work, and the composition of the working group should be relatively stable, which is convenient for the continuity of preparation and implementation.

5. The bidder shall prepare the bidding scheme and cost budget in advance.

(2) Bidding time and contact information

1. Bidders may consult relevant personnel and obtain relevant information at the following address before 9: 00 am to 17: 00 am on May 8, 20XX.

Contact: Xing Chunxiang, Propaganda Department 2 of Beijing Tourism Bureau.

Tel: * * * *

E-mail address: XXXX

2. The bidder shall submit the bidding scheme before May 25th, 20XX 14: 00, and conduct pre-examination, and draw up the public bidding on May 28th, 20XX. The submission address of the bidding scheme, relevant contact persons and their contact information are the same as above.