What is career planning for college students?

Career Planning

Student ID: 0906020603

Class: Accounting (6)

Name: Zhu Chunmei

Business Plan

Table of Contents

1. Basic Information of the Company

(1) Project Name: ** Coffee Shop

(2) Business scope: facing the majority of residents

(3) Industry type: retail

(4) Project investment: about 200,000 yuan

(5) Venue Setting: Jingmen City, Hubei Province

(6) Project Overview: Provide convenience to customers (providing coffee, tea, various snacks), and provide part-time jobs for college students to meet the spiritual needs of people in civilized metropolises Provide quality service.

(7) Business purpose: **** Coffee House aims to provide all customers with high-quality, low-price, fashionable and leisure services that satisfy customers.

2. Product/Service Introduction

Taste not only provides a variety of Chinese and foreign classic coffees, such as Mocha, Blue Mountain, Jamaican gourmet coffee, fancy coffee, etc., but also a variety of refreshments. Such as various Chinese famous teas, various milk teas, health teas, juices, snacks, etc. Our coffee is by no means instant, but hand-ground on the spot, giving it great taste and flavor. The coffee house only seeks service. In line with the purpose of "providing the best service at the lowest price" and with the goal of four "first-class" (first-class service, first-class environment, first-class variety and first-class reputation), the coffee house strives to make The Taste coffee house has become a resting place for all residents and students.

There are beautiful bonsai placed next to the door, exquisite decorations hanging inside the room, and bookshelves storing various newspapers and periodicals in front of the counter. The interior is spacious and bright, with comfortable seats and elegant environment. Sitting in front of the window, you can see people coming and going, feel the slow pace and relax in the fast-paced city. Some umbrellas are also prepared in front of the door to provide convenience for customers who do not have an umbrella when going out.

3. Industry/Market Analysis

With the rapid penetration of Western culture, the rapid development of China’s economy, the improvement of urban life quality and the acceleration of the pace of life after China’s reform and opening up, Coffee leisure, an elegant, fashionable and romantic leisure lifestyle, is becoming more and more popular among people, and coffee has become one of the three major drinks in the world. Countless discerning investors have seen the huge business opportunities hidden in it. According to our market analysis, Taste coffee houses are about to appear...

According to surveys, my country's demand for coffee drinks exceeds 2 billion every year. market demand, of which the market we can enter is approximately 1.2 billion. In the early days of the company's establishment, the company purchased coffee and accessories that could meet the needs of customers to meet the needs of the rapidly developing coffee and tea market. It used the solution of investing in coffee raw materials and brewing and grinding equipment to solve most of the time-consuming grinding and brewing of coffee. Relying on imports, being expensive, and affecting people's general consumption levels.

The company focuses on the combination of short-term goals and long-term strategies. The medium- and long-term goals will gradually expand the product field and get involved in various beverages, as well as a wide variety of cakes, other delicacies, health foods, etc., forming a coffee-based brand. A diversified business group company with Mingcha as its core.

The beverage industry predicts that coffee as a beverage will continue to grow explosively, with an average annual growth rate of more than 35% in the next 10 years. From this we can imagine how huge the development space of China’s coffee market is. No wonder the International Coffee Organization also regards China as the most potential coffee market in the world.

IV. Business Current Situation

At present, the coffee market in Longdong, Tianhe District, Guangzhou is not too fierce, especially around residential areas, where there are no corresponding competitors and competitive pressure. Moreover, the location is particularly advantageous. There are many universities nearby and it is close to residential areas, so the passenger flow and consumption capacity can be satisfied.

V. Financial analysis

(1) Investment estimate:

A. One-time fixed investment: 50,000 yuan, including: 1. Down payment of 10,000 yuan for rent , 2. Decoration fee 20,000 yuan, 3. Start-up cost 5,000 yuan, 4. Miscellaneous expenses 7,000 yuan, 5. Purchase of equipment and tools 8,000 yuan;

B. Working capital and raw material reserve fund 70,000 yuan

(2) Cost control (monthly):

The rent is 2,000 yuan, the material purchase cost is 5,000 yuan, and the staff salary is about 20,000 yuan. The salary varies according to different levels. 10% of the salary cannot be advanced. %. Subtotal monthly cost: approximately 27,000 yuan. Average monthly turnover: 45,000 yuan.

(3) Profitability (months)

Sales - cost = operating profit, 45000-27000=18000; annual profit: 18000×12=216000 yuan

< p>(4) Investment recovery period:

Investment recovery period: 200000/18000≈11 months≈1 year

6. Financing plan

Loans from banks 50% of the registered capital, and the remaining is divided among the 4 shareholders. The term is 1 year. If one shareholder withdraws during this period, this shareholder can only hold 5% of the shares.

Part 1 Company Profile

1. Company Introduction

Taste Cafe is a newly opened casual coffee house with an elegant style, in line with the " To promote coffee spirit and culture with the concept of “high-quality coffee, excellent service”. The cafe offers top-notch coffee and handicap to meet the needs of all consumers. Taste Cafe has chosen the unique coffee culture of Taste Cafe based on its responsibility to promote coffee culture. Taste Cafe gives people a warm, elegant and comfortable feeling. It is a tasteful place full of youthful vigor and connotation of coffee.

2. Major shareholders

Name of shareholder Amount of capital contribution Form of capital contribution Share ratio

Wen Shaoyi 100,000 yuan Cash 50%

Wen Weihua 50,000 Yuan cash 25%

Wen Shaoying 30,000 yuan equipment 15%

Wen Shaohui 20,000 yuan cash 10%

3. Team introduction

Team composition:

In the early stage of starting a business, our entrepreneurial team is both the drafter of the business plan and the raiser of early funds. The composition of this team is of extraordinary significance, so selecting the right people is an arduous and careful job. After several rigorous selections, our team has taken shape:

Store manager: XX

Director of the administrative and human resources department: Zhang San

Director of the purchasing department : Li Si

Minister of Finance Department: Wang Wu

Minister of Marketing Department: Liu Qi

Minister of Development Department: Zhao Liu

Management Planning department setup and responsibilities

☆Store manager

The store manager is responsible for comprehensively coordinating and managing the work of various departments in the store, supervising the work of employees, and at the same time accepting the supervision of surrounding residents and customers to make good coffee. Communicate between the house and surrounding residents.

Job content: Supervise the work of ministers and employees, inspire employees' enthusiasm for work, and listen to employees' opinions. Make comprehensive decisions on the operation of various tasks; communicate with surrounding customers on behalf of the coffee house, and reflect employees' opinions upwards. Opinions and requests are passed down to the work required by the school.

☆Administrative Human Resources Department

Main Responsibilities:

1. Handling the arrival and departure of personnel

2. Various types of personnel matters Summary, filing and management of data, employee file information management

3. Employee requests for leave, adjustment of leave operations, attendance status, audits, statistical operations

4. Employee attendance, supervision and management Salary accounting

5. Discipline inspection of all work in the store

6. Keep minutes of each meeting

7. Keep good records of every meeting in the coffee shop Record the experience of hosting famous people this time for reference in the next reception

8. Coordinate the contact between this department and other departments

Personnel allocation: Headquarters, one deputy director, one deputy director, 1 file administrator.

☆Finance and Accounting Department

Implement strict financial management; the means to achieve profit and loss control is through the subject review and review on the "weekly statements" and "monthly statements". The content includes sales, number of customers, average customer consumption, over-collection or insufficient cash, cash register operation errors, losses, other business items, prices of food ingredients, wages of timekeeping staff, electricity bills, gas bills, water bills, etc. .

☆Marketing Department

Responsible for the coffee house’s product promotion, promotion and promotion of the relationship between the coffee house and the consumer group-customer groups. Its work is directly or indirectly related to The coffee house's image, customer flow, and sales are an important department.

☆Purchasing Department

The coffee house purchasing department is one of the subordinate departments of the coffee house and is managed by the coffee house. The purchase of all food raw materials and business items for the coffee house, the acceptance and recording of incoming and outgoing items, etc. are indispensable and important parts of the normal operation of the coffee house.

☆Development Department

Development. The department is responsible for developing new products to meet different needs

IV. Organizational structure

V. Employees

Number of employees: College degree or above, Bachelor's degree

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Number of people Ratio Number of people Ratio

18 12 67% 6 33%

6. External public relations

Our Taste Although the coffee shop is not very large, we are working hard to obtain strategic support from the bank. At the same time, we will actively seek the support of coffee manufacturers. With their strong support, our coffee shop will definitely develop better.

7. Company business strategy

The development direction of our coffee is to enable the majority of people around us to know and understand our products and come in to consume them. To this end, we will do the following:

For high-quality coffee, in a cafe, the composition of the coffee must be very strong. No matter what kind of coffee it is, if the price is set on the high side, or the coffee is of poor quality and the composition is not complete enough, Or the inventory of coffee is not enough, etc., which will immediately affect sales, and naturally it will be difficult to increase regular customers. In the operation of a coffee shop, it not only has to face competition from various coffee shops in the region, but also various types of competition. store competition, so "the beauty of coffee" has become the basis for the store's success.

As an overall strategy, coffee shops also need to pay constant attention to merchandise. All product-related activities, such as business planning, coffee purchasing, coffee development, inventory management, and even logistics product business, are closely related to the strengthening of the coffee shop's product power.

The most direct form of excellent service is that when waiting for customers, the service staff in the cafe should have elegant postures and pay attention to clothing, makeup and other appearance; when receiving customers, they should have appropriate expressions , The attitude is almost appropriate. All waiters must have extensive coffee knowledge, explain to customers in a timely manner, and also have negotiation skills. In addition, the interior decoration facilities of the store, the attractive and aesthetic bar furnishings, and the lighting of the store must be effectively used to further enhance the promotional effect of the advertising media and provide various service facilities. Our goal is to create loyal customers for our store in this area.

Part 2 Products/Services

1. Product and Service Introduction

Taste Coffee House is located in Longdong, Tianhe District. The coffee house mainly sells coffee, Tea, Western food, cold drinks, light meals, drinks, Kung Fu tea, all in various varieties; not only main products, seasonal products, and event products, etc., can meet the needs of different diners. Restaurant consumption is low, with per capita consumption of 20-40 yuan. It is an ideal place for family and friends to gather, entertain and relax.

There are leisure seats in the restaurant. The environment is elegant and the gauze curtains are flying. The warmth will make you linger and forget to leave. The restaurant also sells chocolate, milk, coffee, milk tea, juice, ice cream, and Chinese and Western simple meals. It is definitely a A good place for you to relax and party. The coffee house will divide a part of the area into a book bar-style service, where some fashionable or best-selling books will be provided, but free reading will be provided in this part of the area.

2. Core competitiveness or technical advantage

Although our Taste coffee house does not have a huge financial system like other competitors, fortunately, our geographical location The location is good and so far there are no competitors. However, we have solid core concepts. They are:

1. Reliable product quality: insist on using the best (relative to the mass market) coffee beans.

2. High environmental awareness: Use more environmentally friendly equipment and packaging materials, vigorously advocate and strictly require energy saving and utilization.

3. Good employee benefits: For permanent employees, we provide employees with the most superior health and welfare plans and promote employee stock ownership on a large scale.

4. The community spirit of a harmonious place: Create a warm and free consumption environment for customers, encourage communication between store staff and customers, so that customers can feel comfortable blending in whether they are alone or in a small gathering , which slowly turned our Taste coffee house into an essential "third place" in customers' lives outside of their homes and workplaces.

5. Unique cultural taste: selectively participate in the promotion and distribution of some warm and inspirational movies and books.

The advantage of our Taste coffee house is that we use face-to-face technology to serve customers. We create profiles for customers when they first come to the coffee house. Next time they come, we can Provide him with familiar and satisfactory services. Sometimes the products they need are delivered to them without them having to ask.

3. Product patents and registered trademarks

Although our coffee house is a new brand, we will develop some new varieties with first-class taste to apply for products for our coffee house. patent. Our registered trademark is the name of our store and the image of Taste entering the coffee shop.

Part 3 Industries and Markets

1. Industry Situation

Due to the huge Chinese market and promising growth prospects for coffee consumption, China is expanding its demand in the world coffee industry. occupy an important position in the overall strategy. There are approximately 200-300 million potential coffee consumers in China, which is comparable to the market in the United States, the world's largest coffee consumer. At present, Chinese coffee consumption is still small, but the growth momentum is very impressive. The annual growth rate of Chinese coffee consumption is 15%, while the annual growth rate of world coffee consumption is only 2%. Coffee faces huge challenges in the Chinese market due to the millennium tea drinking tradition. Therefore, promotion and publicity in the Chinese market are very important, and must adopt different promotion and publicity methods from those in other Western countries.

2. Market potential

With the rapid development of China’s economy, coffee, a drink with a long history, is becoming more and more widely known. Coffee is being accepted by more and more Chinese people. At present, coffee Consumption has become the mainstream of fashion. According to statistics, my country's annual consumption is about 200,000 tons, rising at a rate of 10% year by year, while per capita consumption is increasing at a rate of 30%. Consumption in markets across the country has soared at double-digit rates every year, with some areas even exceeding 100%. It can be seen that the Chinese market is growing very rapidly in coffee consumption, and China will become an important coffee consuming country in the world in the near future. According to another survey, the average person in mainland China drinks ready-to-drink coffee 0.11 times per year, which is not only far from Japan’s 107 times, but also much lower than Taiwan (35 times), Thailand (8.7 times) and Hong Kong (4.9 times). level.

The beverage industry predicts that this category will continue to grow explosively, with an average annual growth rate of more than 35% in the next 10 years. From this we can imagine how huge the development space of China’s coffee market is. No wonder the International Coffee Organization also regards China as the most potential coffee market in the world.

3. Industry Competition Analysis

As people’s living standards continue to improve, coffee, a Western-style drink, is being accepted by more and more Chinese people, and the following Coffee culture is filling every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting high-quality modern life; it can be used for making friends, business talks, or leisure, all in a cup filled with music. of coffee. Nowadays, coffee shops are not uncommon in many big cities in China, and many young people have become enthusiastic supporters of coffee. Coffee consumption in Chinese cities, the average coffee consumption per person per year is 4 cups, even in Beijing, In a big city like Shanghai, the consumption per person per year is only 20 cups. In Japan and the UK, the average person drinks one cup of coffee a day. Japan and the United Kingdom are both world-famous tea culture countries and have developed into huge coffee markets. China, with its strong tea culture, has vast potential for coffee consumption and is becoming the world's largest coffee consumption market. The number of professional coffee establishments in many large and medium-sized cities in China is growing at a rate of about 30% every year. Precisely because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has arrived, which means that there are more opportunities and greater room for profit returns. In the next few years, China is expected to become the world's most potential coffee consumer. Generally speaking, due to the huge Chinese market and promising growth prospects for coffee consumption, China occupies an important position in the overall strategy of the world coffee industry to expand demand. This industry report is based on a large number of careful market research, mainly based on the National Bureau of Statistics, the Ministry of Commerce, the State General Administration of Customs, the International Franchise Association, the International Coffee Association, the China Chain Store and Franchise Association, the China Beverage Industry Association, and China Industry Research Based on basic information from the Internet, relevant domestic and foreign newspapers and magazines, this paper conducts a detailed analysis of my country's coffee shop chain industry background, market prospects, competition status, and store location selection, and makes accurate predictions for the future development of my country's coffee shop chain industry. predict.

In the current segmented blue ocean market of coffee beverages in China, except for a few regions such as Shanghai, Guangzhou, and Shenzhen, other coffee markets have yet to be developed. The "YoYo Milk Coffee" launched by Wahaha last year performed mediocrely, and Starbucks' bottled coffee sales in supermarkets were also unsatisfactory. However, analysis infers that the development of coffee beverages should be relatively rapid in the next five years, maintaining around 30%.

Several major Japanese beverage brands have stepped up their offensive in the coffee market. Among them, Kirin used brand extension to launch afternoon coffee and Kirin coffee series. In addition, Coca-Cola’s “Georgia” coffee, which is currently popular in Japan, may also be introduced to the Chinese market. Dai Jiashun, president of Coca-Cola Greater China, recently stated that the company has been paying attention to the Chinese coffee market, but due to market competition reasons, it cannot disclose the specific time for launching coffee beverages in China.

In addition to the huge market potential, the high profits of coffee drinks are also a major reason for attracting companies to enter. A JPMorgan Chase report on the food industry shows that in the global branded packaged food and beverage market, coffee and tea have the highest profits, with profit margins of around 20%.

4. Income (profit) model

Popular professional service content is a direction that can be considered at present. A coffee shop must be profitable. Like ordinary commodities, it must have a core product or service, and this product or service must be real, not imaginary. It is a highly specialized division of labor system that can operate. Our coffee shop provides high-quality coffee and various teas

After analysis, we can know that our customers are basically residents of surrounding residential areas and college students. Because spending power is different, we provide products at different price points for different groups of people. Our coffee house can provide customers with satisfactory drinks and services based on market factors such as income level, gender, age, consumption preferences, etc.

Market Planning

The company’s sales revenue forecast for the next 3 to 5 years (if financing is unsuccessful) (10,000 yuan)

Year 1st 2nd Year 3rd Year 4th Year 5th Year

Sales revenue 10 15 20 25 30

Market share 0.1 0.15 0.2 0.25 0.3

Company’s future 3 ~ 5 Annual sales revenue forecast (if financing is successful) (10,000 yuan)

Year Year 1 Year 2 Year 3 Year 4 Year 5

Sales revenue 15 25 35 45 50

Market share 0.2 0.25 0.3 0.35 0.4

Part 4 Marketing Strategy

1. Target Market Analysis

(1) With the deepening of China's reform and opening up, coffee culture has become popular in China

Whether it is freshly ground coffee beans or freshly brewed hot coffee, it exudes a fragrant aroma that is intoxicating.

As part of the Western lifestyle, coffee has officially entered Chinese families and lives: in many cities in China, coffee shops have sprung up with the growth of coffee culture, becoming a new consumer fashion and decoration for people who pursue quality life. With urban style.

(2) China’s coffee market is huge and is expected to become one of the largest coffee markets in the world

Because China’s coffee market is in its infancy, China’s coffee consumption is growing at an alarming rate, which means that a Huge opportunities have arrived, which means there are more opportunities and greater room for profit returns. This will undoubtedly bring new development opportunities to many people of insight who plan to open a cafe full of sentiment, romance and warmth.

2. Customer Behavior Analysis

With the rapid development of coffee in China, coffee is no longer just a beverage, it is gradually closely linked with fashion and taste, reflecting the Produce a high-quality modern life; whether you can make friends and have heart-to-heart conversations, or have business meetings, or just relax and enjoy yourself, all in a cup of coffee filled with music. Nowadays, coffee shops are not uncommon in many big cities in the country, and many young people have become enthusiastic supporters of coffee.

3. Marketing business plan

(1) Price positioning:

The groups targeted by the Taste coffee house include: the vast number of surrounding residents and nearby residents Students and faculty of universities, including surrounding residents, are the main consumer groups, but at this stage, white-collar workers and other office workers generally don’t know about our coffee shop. Therefore, in the initial stage of opening, we need to ensure the cost and income without lowering the grade of the coffee shop. , and considering the consumption level and consumption objects of consumer groups, the prices of soft drinks (such as cola), juices, milkshakes, ice cream, and some coffees will be appropriately lowered, with profit margins accounting for 50% of the costs, fruits, platters, and refreshments. The profit margin accounts for 60% of the cost. However, for mid-to-high-end consumer goods such as red wine, cocktails, branded coffee, etc., lowering the price will give people the illusion of low style, grade, and quality, so the price positioning is based on the profit margin accounting for the cost. 65% sold.

(2) Management philosophy:

1. Respect the independent personality of catering industry personnel

2. Lower level of management: superiors conduct supervision on subordinates In planning and management, subordinates should obey the work guidance of their superiors and try their best to complete the tasks assigned by their superiors.

3 Mutual supervision: The management supervises the work of employees, and employees can also put forward their opinions or opinions to their superiors.< /p>

4 Create a collective atmosphere: Not only should superiors and subordinates feel the strict discipline of the coffee house, but also care for employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

5. Treat everyone equally, do their best, and give full play to their talents

(3) Salary system: time-based salary system

Time-based compensation for different types of staff Different; this system is more flexible and can accurately record the working hours of each staff member and accurately calculate the wages of employees.

Work shift organization: fixed single shift system

Except For permanent employees, for part-time employees, in the initial recruitment, we will first find out each candidate's free time period (including which day of each week and which time period of the day he is available) and then according to the time period Determine the staff for each day of the week.

(4) Personnel assessment:

Determination (moral cultivation), ability (business knowledge level, innovation ability), diligence (collaboration) Conduct fair and impartial assessments of staff and management from four aspects: responsibility, initiative, discipline, attendance) and performance (efficiency, work quality), and provide evidence for bonuses and other reward systems.

< p>1. Assessment of employees

We will specify a set of indicator systems. For example, for employees’ work attitudes, we will examine indicators such as professionalism, enterprising spirit, responsibility and sincerity. Each indicator There are several corresponding performance levels below, and each level has corresponding scores.

2. Appraisal of management performance

In order to evaluate the work ability and attitude of management personnel This system is developed to evaluate and performance. Adhering to the principles of open, fair, impartial, objective, and multi-subject evaluation, each manager must accept evaluations from relevant colleagues, direct subordinates and themselves. From the aspects of morality, performance, ability, and diligence Conduct assessment. The details are as follows:

Morality: democracy, moral cultivation; performance: efficiency, work quality, etc.; ability: business level understanding, analytical decision-making ability, innovation ability, self-learning ability, etc.; Diligence: Collaboration, responsibility, enterprising spirit, discipline, attendance, etc.

Monthly and quarterly evaluation work shall be completed within the first week of the next evaluation period, and the evaluation shall be issued uniformly by the Administrative and Human Resources Department Form. The year-end evaluation work is completed between the last week of December and the first week of January of the following year. The evaluation form is completed independently by the employees themselves and should be submitted within the specified date. The evaluation form is submitted by the administrative personnel department and All employees participate in the evaluation. Each participant fills out an evaluation form, and a score is calculated according to different weights. The scores are first classified into superiors, colleagues, subordinates, and self-evaluation to calculate the average score, and then the average score is calculated according to the ratio of personnel at different levels mentioned above. Calculate the final score and determine the evaluation level based on the final score. The evaluation results are linked to the bonus and incentive system. If the evaluee is dissatisfied with the evaluation results, he or she can file a complaint with the Administrative and Human Resources Department within one week from the date of receiving the results. No objection will be raised after the deadline. deemed to be agreed.

Reward system: rewards based on the total employee assessment score (reward once every six months)

(5) Service quality control

1. Establishment Positions such as seating, serving, and passing food are guaranteed to be filled with positions, seats, and services; service standards and procedures are complete, and our cafe is open 24 hours a day.

2. The service personnel on duty must be well-groomed and clean, complying with the requirements of the "Employee Handbook".

3. Be proficient in receiving and serving foreign guests in foreign languages.

4. The paving and setting up of the table comply with the rules.

5. Strictly implement the use of tray service, and strictly prohibit the use of hand cups to serve guests directly.

6. The menu is in Chinese and English, well printed, clear handwriting, no damage or creases.

7. During low business hours, guests’ refreshments are ensured to be served within 2 minutes. During peak business hours, guests’ refreshments are ensured to be served within 5 minutes.

8. Keep the room clean and hygienic, with no floating dust on the table, no garbage on the ground, and no smoke traces on the ground.

Other cash received related to investing activities 3500

Subtotal cash inflow 63500

Payment for the purchase and construction of fixed assets, intangible assets and other long-term assets Cash paid for investments 7,000

Cash paid for investments 5,000

Other cash paid related to investing activities 3,000

Subtotal of cash outflows 15,000

< p> Net cash flow generated from investing activities 48,500

III. Cash flow generated from financing activities:

Cash received from investment 100,000

Borrowing Cash received 100,000

Other cash received related to financing activities 20,000

Subtotal of cash inflows 220,000

Cash paid to repay debt 100,000

Cash paid to distribute dividends, profits or repay interest 20,000

Other cash paid related to financing activities 7,000

Cash outflow subtotal 127,000

p>

Net cash flow generated from financing activities 93,000

IV. Impact of exchange rate changes on cash -

V. Net increase in cash and cash equivalents +

Part 5 Financing Plan

1. Financing method Equity financing (direct financing). Equity is the capital invested in the company by its shareholders. Equity is reflected in different ways in different forms of property organization. Precisely because they have different ways of expression, different equity financing tools have been produced. Direct financing totals about 100,000 yuan. Debt financing (indirect financing). Debt funds are funds that the company must repay the principal and pay interest after a certain period of time. This part of the funds is not the capital of shareholders, but it can be used to bring benefits to shareholders. Debt financing mainly takes the form of loans from financial institutions and the issuance of corporate bonds. At present, small and medium-sized enterprises mainly obtain loans from financial institutions. The tools of debt financing include mortgage loans, credit loans, pledge loans, etc. In terms of international debt financing, there are bank guarantees, bank covered letters of credit financing, and asset lock-in financing. The amount of indirect financing is approximately 100,000 yuan.

2. Purpose of Funds

The purpose of our Taste financing is store leasing and store decoration. For coffee shops, those equipment are also necessary. We use those funds for store rental fees, decoration fees, and the purchase of coffee machines and other equipment.

Part 6 Risk Control

Liability Insurance for Catering Industry Operators

There is a saying circulating in society: the ideal life is to live in the UK In the countryside, they use German electrical appliances, have a Japanese wife, a French lover, and a Chinese cook. Regardless of whether this is the ideal living standard for everyone, there is a message between the lines: Food is in China. This is true. China is a country that pays great attention to food. It is also the country with the most developed catering industry in the world. China's food culture has a long history, and the catering industry is one of the oldest industries in China.

The catering industry refers to the food production and operation industry that provides consumers with food (including beverages), consumption places and facilities through instant processing and production, commercial sales and service labor. With the continuous development of the catering industry, people eat out more frequently, and various liability accidents occur one after another. The number of civil liability compensation disputes between diners and restaurants is increasing.

From an insurance perspective, these civil liability risks unique to the restaurant industry can be transferred to insurance companies. The most suitable liability insurance product is "Catering Operator Liability Insurance". In order to avoid business risks, it is undoubtedly the simplest and most practical way for restaurants to purchase catering operator liability insurance. Catering operator liability insurance is insurance company's policy for those who have industrial and commercial license, tax registration and health license and are engaged in catering business in tourist hotels, restaurants, buffets and lunch boxes, cold drinks industry, bars, coffee houses, teahouses, vendors and non-commercial canteens A relatively new type of liability insurance offered in places such as public liability insurance and other places, it is also an innovative form of public liability insurance.