Traditional Culture Encyclopedia - Travel guide - What does reverse consumption mean?

What does reverse consumption mean?

Reverse consumption means not to spend a lot of money blindly to buy some flashy goods.

With the development of social economy and the change of ideas, more and more young people begin to pursue cost performance rather than brand and grade. Young people begin to pay attention to individuality and practicality, and realize that brand does not necessarily mean high quality, but a manifestation of vanity and comparison. Therefore, reverse consumption has gradually become a trend. Reverse consumption is not the degradation of consumption, but the reflection and transformation of traditional consumption patterns.

At present, there are three key words for young people's reverse consumption: minimalism, * * * enjoying the economy and being poor. After 90' s and 00' s, we no longer pursue famous brands and glitz, but look for goods with high cost performance, and we can feel confident and comfortable wearing clothes without brands and labels. They are no longer dominated by capitalism, but start to create their own lives and establish brand-new contacts between people. ?

Different types of consumption are as follows:

1, planned type

It is very rational to make plans according to the actual situation of family income and the life goals of husband and wife, and generally consume according to the plan, and there are few cases of blind surprise consumption.

2. Leisure type

This kind of people consume completely according to their personal preferences and temporary interests, and rarely consider the overall consumption benefit. The so-called "Qian Duoduo spends less, spends less" is a prominent feature of these people, and it is more prone to blind and wasteful consumption.

Step 3 be frugal

Be careful and economical, and be good at using renewable consumption. This type of consumption can gradually make families rich, but the sense of being too frugal may sometimes lead to a backlog of consumption due to excessive purchase of cheap goods.