What is the difference between a newsletter and a press release? An introduction to the difference between a newsletter and a press release.

1. Different meanings

Communication is a kind of news that uses narrative, description, lyricism, discussion and other techniques to concretely, vividly and vividly reflect news events or typical figures. reporting format. It is a type of narrative and is a commonly used style in newspapers, radio stations, and news agencies.

Press releases are communication channels sent to the media by companies, institutions, governments, schools and other units to announce newsworthy news.

2. Different characteristics

Characteristics of newsletters:

1. Strict authenticity.

2. Objectivity of reporting.

3. Strong temporality.

4. The description is vivid.

Characteristics of press releases

1. The content is true and the facts are accurate. Truth is the life of the message, where the power lies. Fact is its origin and its basis for convincingness.

2. The content is fresh and valuable. News is valuable in that it is new and has the significance of understanding, enlightenment and guidance.

3. Be concise and short.

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The types of communication are ：Personal communication, events Newsletters, work newsletters, profile newsletters, news stories, literary newsletters, theme newsletters, travel newsletters; the most common ones are: character newsletters and event newsletters. It is one of the important genres in applied writing research.

The role of press releases:

1. High-quality press releases can get the opportunity to be displayed on the homepages of these large news websites. The daily visits to these news websites are astonishingly large. , I am afraid that traditional TV advertising does not have the ability to compete with this kind of Internet media.

2. By providing news materials for Internet journalists, your company's brand image can be spread to every corner of the Internet.

Reference materials: /baike.baidu.com/item/%E6%96%B0%E9%97%BB%E7%A8%BF/6869821?fr=aladdin#8"target="_blank "title="Baidu Encyclopedia-Press Release">Baidu Encyclopedia-Press Release

/baike.baidu.com/item/%E9%80%9A%E8%AE%AF%E7%A8%BF /8266430?fr=aladdin"target="_blank"title="Baidu Encyclopedia-Newsletter">Baidu Encyclopedia-Newsletter