A more youthful advertising investment season together

Hunan Satellite TV in the fourth quarter combined with the Golden Eagle Festival's "First Grade" investment season to promote the youth theme of "Being Younger Together"

During the just-concluded National Day Golden Week, Hunan Satellite TV used the brand The synergy of columns, innovative programs, and high-quality dramas has made the ratings of the two networks very popular. The average ratings of the national network are 0.78 and the share is 5.97%. The share is slightly higher than the same period last year, setting a record high in National Day history. The share of the city group is also higher than the same period last year. With an increase of 17.4%, the ratings of the two networks firmly occupy the first position among many provincial satellite TV stations, once again demonstrating their strong communication strength, innovation ability and youthful and upward energy.

Next, in the fourth quarter, Hunan Satellite TV will combine the Golden Eagle Festival, "First Grade" and the investment season to promote the youth theme of "Better Youth Together", which indicates that Hunan Satellite TV will be with the audience and with young people in the future. At the same time, the power of youthful happiness is more deeply rooted in the hearts of the people, and it also plays a role in enhancing the brand for the 2015 advertising investment launched by Hunan Satellite TV.

The two networks lead the National Day ratings. Provincial satellite TV has carefully arranged the young people to win the National Day

During the National Day Golden Week, Hunan Satellite TV has carefully arranged and creatively combined brand columns such as "Happy Camp", "Everyday Upward", the large-scale seasonal event "Where Are We Going, Dad", the innovative program "We All Love to Laugh", the three major theaters' "Bringing Love Home", "Pocahontas", and "Beauty Making" collaborated on four major sections We worked hard to stay with young audiences throughout the National Day period and throughout all projects. Not only did we gain an extremely high share of young people, we also achieved success in terms of ratings.

The reporter learned that during the seven-day National Day holiday, the ratings of Hunan Satellite TV's two networks became popular, with an average ratings of 0.78 and a share of 5.97% in the national network, a slight increase from the same period last year, ranking second, second only to CCTV For children, the share reached a record high in National Day history. In the central city group, the seven-day average ratings were 0.52 and the share was 3.37%, second only to CCTV1 and CCTV5, which has Asian Games resources, and its share increased by 17.4% compared with the same period last year.

The high ratings achieved by the two networks are closely related to Hunan Satellite TV’s focus on competing for school-age and young viewers during the National Day. Among young viewers aged 6-35 nationwide, Hunan Satellite TV ranks first with a high share of 9.88%. 1, an increase of 18% over the same period last year; among viewers of this age group in central cities, Hunan Satellite TV also ranked first with a high share of 5.77%, an increase of 33% over the same period last year, and its share was 1.7 times that of Channel 2. The special arrangement to capture young audiences also fully demonstrates that channels with young temperament and resources are more likely to gain share during the National Day.

Hunan Satellite TV’s three major theaters shone brightly during the National Day. The prime time theater's "Bringing Love Home" has a young audience share of close to 10%, helping the overall share to successfully exceed 6%. The Diamond Theater followed the trend and launched at a high level, and "Pocahontas" which followed "The Legend of the Ancient Sword" started airing. With its popular and good-looking star cast and exquisite and atmospheric pictures, it has won the love of young audiences. The super high share of 15.09% has successfully followed the high popularity of the previous drama "Gu Jian Qi Tan". There were also new breakthroughs in the Sunday column theater. "Beauty Made" played a big role in beauty during the National Day. The beauty card attracted young women to pursue "ancient Chinese medicine beauty", leading the ratings and ranking first.

The seasonally broadcast program "Where Are We Going, Dad" ended on a high note and attracted everyone's attention. The last program's share among young viewers was as high as 22.74%, and the overall share was 14.34%, marking a perfect end to the second season. Its relaxed and warm atmosphere and youthful temperament not only fit in with Hunan Satellite TV's "Together, More Youthful" brand The positioning is suitable and it is also very suitable for watching when the whole family gets together during the long holidays. In addition, "Where Are We Going, Dad" sparked social discussions about the lack of fatherly love in parent-child education, and at the same time set a new benchmark for reality shows in variety shows. During the National Day period, it became the focus of attention due to the tourism craze brought about by the program, and successfully escorted the 2015 advertising The investment conference was successfully held.

The new program "We All Love to Laugh" has experienced a sudden rise in ratings and has become the best choice for young viewers of the Internet generation. With the superposition of the advantages of weekends and short holidays, the share of young people has soared to 16.83%. This is a big surprise given to Hunan Satellite TV by the market and young viewers in 2014. It is also the pulse of Hunan Satellite TV's quasi-young viewers, and it continues to make efforts to attract young people. A powerful example of a new show you can’t put down.

The trump card column remained strong during the National Day. "Happy Camp" welcomed Zhao Wei back to her parents' home after 14 years. She led the cast of "Dear" Tong Dawei, Chen Kexin and other stars to make a hilarious appearance. It ranked first in the ratings and had a share of 12.98% among young people. The segment where Zhao Wei transformed into a crazy girl instantly went viral on the Internet. According to rumors, the younger generation who grew up watching "Little Swallow" posted a post that night titled "The actresses we chased who returned the pearl in those years" and it became a hit overnight. "Tian Tian Shang Shang" and "Metamorphosis" both have a young share of close to 10%, ranking first in the evening time slot after boosting.

The upcoming shock wave for young people is the "10th China Golden Eagle TV Arts Festival and the 27th China TV Golden Eagle Awards" that will be unveiled for three consecutive days from the 10th to the 12th. The opening ceremony gala will be It will be broadcast live on the evening of October 10th, the 2014 Internet Festival Awards Night will be broadcast live on the evening of October 11th, and the closing ceremony and awards night of the 10th Golden Eagle Festival will be broadcast live on the evening of October 12th at 19:30.

It is particularly worth mentioning that a major innovative breakthrough of this Golden Eagle Festival is that the Internet Festival launched on the evening of October 11th is a new attempt and exploration that actively responds to the Party Central Committee’s major strategy of promoting the integrated development of traditional media and emerging media. The innovative "First Grade" warmly follows "Better Youth Together" to highlight the positive energy of youth

For the seven days of National Day, Hunan Satellite TV accurately grasps the needs of young audiences and arranges cutting-edge content for National Day broadcasts, always keeping in mind the colorful and exciting content of young audiences. Together, with the relaxed mentality of young viewers, with the pursuit of fashion by young viewers, and with young viewers for the longest time and with the highest stickiness, they have won good ratings leading provincial satellite TV and won more ratings than the same period last year. The loyalty of 18% of the young audience's viewing share has increased the value of the happy brand and made Hunan Satellite TV's new channel's call sign "Together! More youthful!!" in the fourth quarter spread dazzlingly and deeply rooted in the hearts of the people.

“Together! More youthful!!” is to be with young audiences. This is not only the current status of Hunan Satellite TV, but also one of the important directions of Hunan Satellite TV in the future. "Being with young audiences" means that Hunan Satellite TV studies and reflects the daily routines of young people more accurately; captures and guides the preferences of young people more skillfully; and constantly makes products that young people can't put down, and are indeed fashionable Products with novelty and a certain degree of nutrition, such as "We All Love to Laugh" and "Happy Camp" will bring more happy themes that young audiences love to see. Golden Eagle Solo Theater, Diamond Solo Theater and Sunday Column Theater will also continue to Targeting female stars and young audiences, it will bring more masterpieces with popular stars, youth topics and fashionable images, making the whole society more aware of the "togetherness" between young people and Hunan Satellite TV.

“Together! More youthful!!” means being together with continuous innovation. The phenomenon-level program "Where Are We Going, Dad" has come to an end, and the new original program "Grade One", a story about how a cute baby will become a teacher, will also be launched on October 17th. As a purely original program of Hunan Satellite TV, while other reality shows still feature celebrities as the protagonists, Hunan Satellite TV focuses on a group of first-grade grassroots students. Their study, life, play, growth and the stories behind them Ten amateur families will be shown in the camera with true feelings. Two star teachers Chen Xuedong and Xiao Songjia will transform into class teachers and life teachers. They will interact and grow, with constant surprises. They will once again bring a story about growth to the audience. The soul-stirring journey and the positive energy of youth growth presented both inside and outside the program are expected to continue to write a new legend of the phenomenal program.

“Together! More youthful!” means being with customers and friends. Whether it is the upcoming "Grade One", popular dramas from the three major theaters, or branded columns such as "Happy Camp", these innovative programs full of vitality and shining brand edge will undoubtedly provide the basis for the upcoming Hunan Satellite TV In 2015, the advertising investment promotion provided a strong guarantee, attracting more and more advertisers, and working together with Hunan Satellite TV to create a win-win situation in 2015.

In 2014, Hunan Satellite TV used strong resources as its winning weapon and integrated production as its unique weapon to grow with its customers' brands! Create the most commercially valuable marketing platform! Liby's laundry detergent continued to be featured in "I Am a Singer", with product sales and brand value soaring, and its leading position in the laundry detergent category becoming more stable. Besunyen titled "Flowers and Boys". On the wonderful journey performed by Zheng Peipei, Kaili, Xu Qing, Liu Tao, Li Fei'er, Zhang Han, and Hua Chenyu, the brand has been deeply rooted in people's hearts, and its sales and influence have been shining all the way. Yili joins hands with "Where Are We Going, Dad" to create a new era of entertainment marketing in China. Blue Moon, LeTV, Arowana Oil, Infiniti... all have prosperous production and sales, and their brand value has increased significantly. Even the filming locations Puzhehei and Yili Prairie were among the top two with the fastest surge in tourism popularity during the National Day.

There are also Red Bull, Mengniu, Jiaduobao, Wanglaoji, Xiangpiaopiao, Xtep, VIVO... Because they have agreed to grow with Hunan Satellite TV, the marketing miracle of great market returns will be followed by Hunan Satellite TV in 2015. Advertising investment fairs are held continuously. The two advertising investment fairs in Guizhou and Beijing on October 25th and October 29th will be sincerely dedicated in the form of evening parties to the diamond partners who have been growing and winning with Hunan Satellite TV, "Together! More youthful!!" "The channel call sign sounded loudly again, and the breath of youthful and positive energy rushed to my face, fragrant all the way.