The external factors that affect the purchasing motivation of tourism consumers are ().

The external factors that affect the purchasing motivation of tourism consumers are: ① Education level. The improvement of education level is helpful to increase the understanding of external things and overcome the psychological fear of foreign countries and unfamiliar environments. ② Age. Because age is usually related to a person's physical condition at the stage of family life cycle, it will affect his concerned needs. ③ Gender. Gender differences often mean different physical strength and often involve different family roles. (4) Social stratum refers to a social group whose members have basically the same values, interests and behaviors, that is, the social stratum to which a person belongs will affect his values, interests and buying behavior. ⑤ Micro-social groups refer to people that a person often contacts in daily life and work, including family members, relatives and friends, classmates, colleagues and neighbors. Item D, psychological characteristics belong to the internal factors that affect consumers' purchasing motivation.