Planning ideas for ecological cultural tourism circle in western Hubei

According to the "Master Plan for the Development of Western Hubei Ecological and Cultural Tourism Circle" issued by the Hubei Provincial Government, firstly, under the guidance of postmodern theory, the overall strategy for the leap-forward development of Western Hubei's ecological and cultural tourism circle is established. Strengthen the incentives and constraints of strategic planning and policy systems to ensure that the ecological and cultural tourism circle in western Hubei not only displays the core concepts of postmodernity in the process of promoting modernization, but also uses the postmodern perspective to abandon the limitations of traditional modernization based on industrialization. Learn from and surpass the historical experience of the world's first-mover countries, avoid the destructive impact of the modernization process on resources, the environment and excellent traditional culture, and achieve the harmonious development of people and nature, and people and society in the ecological and cultural tourism circle in western Hubei.

The second is to innovate the management system, operating mechanism, investment and financing system and interest mechanism. According to the initial conditions of the underdeveloped economy and the existence of ecological and cultural resources in the ecological and cultural tourism circle in Western Hubei, through the establishment and improvement of incentive mechanisms, we will promote the innovation and transformation of the economic development model of the ecological and cultural tourism circle in Western Hubei and enhance the productivity form of the ecological and cultural tourism circle in Western Hubei. Optimize the industrial structure, adjust and improve the economic spatial layout of the Western Hubei ecological and cultural tourism circle, create an economic and social development model of the Western Hubei ecological and cultural tourism circle of "ecological and cultural tourism resource development-product integration-industrial agglomeration-comprehensive benefits", and form a supporting internal The driving force behind the growth pattern. In terms of implementation steps, we will highlight the "Transportation First" strategy and the focus of "One River and Two Mountains" (Three Gorges of the Yangtze River, Shennongjia, and Wudang Mountains), integrate and improve the utilization of resources, form new development opportunities, and realize the ecological and cultural tourism circle in western Hubei and the Wuhan city circle. , the Yangtze River Economic Belt echoes the new pattern of regional development of the interactive "Two Circles and One Belt". According to the "Master Plan for the Development of Western Hubei Ecological and Cultural Tourism Circle", the basic principles of the Western Hubei Ecological and Cultural Tourism Circle are:

1. Overall planning and orderly development;

2. Government-led , market operation;

3. Reform the system and innovate mechanisms;

4. Highlight characteristics and create high-quality products;

5. Full sharing of resources and openness Cooperation;

6. Prioritize protection and develop harmoniously. Since the development of the ecological and cultural tourism circle in Western Hubei, many high-level on-site meetings and work meetings have been held. Leaders of the Hubei Provincial Party Committee and Provincial Government made important speeches. The main contents are as follows:

July 9 to 10, 2009 On the same day, at the "Symposium on the Construction of Western Hubei Eco-Cultural Tourism Circle" held in Yichang, Provincial Party Committee Secretary Luo Qingquan pointed out that the Western Hubei Eco-Cultural Tourism Circle must cultivate brands, develop entities, strengthen the foundation, and innovate mechanisms. He emphasized that the construction of the ecological and cultural tourism circle in western Hubei is a huge and complex systematic project, and leadership must be strengthened. Leaders of relevant departments in cities, states (forest areas) and provinces must take it into their hands and work hard to grasp it. It is necessary to have a dedicated team to take charge, and to strengthen work coordination and linkage.

Li Xiansheng, Executive Vice Governor and Director of the Office of the Provincial Leading Group for Promoting the Construction of Western Hubei Ecological and Cultural Tourism Circle, made a speech at the meeting, requiring that five aspects of the relationship be correctly handled, namely, the relationship between planning and implementation, and between the province and cities and states. (forest area), the relationship between the government and the market, the relationship between comprehensive promotion and key breakthroughs, the relationship between highlighting tourism characteristics and promoting all-round development. He plans to focus on the following tasks at present: promulgate the "one general and three specialized" plan and comprehensively promote the implementation of the plan; strengthen target responsibilities and strive to promote the construction of 12 major projects; introduce supportive policies as soon as possible to improve and optimize the development environment of the area; expand Reform and opening up, promote institutional innovation; build an investment and financing platform for the western Hubei ecological and cultural tourism circle, improve the investment and financing operation system; increase external publicity and create a good development atmosphere.

From June 21 to 23, 2010, the "On-site Meeting on the Construction of Western Hubei Ecological and Cultural Tourism Circle" was held in Yichang City, Shennongjia Forest District, and Shiyan City. At the meeting, Luo Qingquan said that for more than a year, all work in the ecological and cultural tourism circle in western Hubei has been carried out in an orderly manner, outstanding achievements have been made in various constructions and developments, and the economic development has accelerated significantly. In 2009, the ecological and cultural tourism circle in western Hubei achieved a GDP of 498 billion yuan, a year-on-year increase of 14.4%, which was 0.9 percentage points higher than the provincial average. In the first five months of 2010, the industry in Western Hubei's ecological and cultural tourism circle grew by 31.2%, and investment in cities and towns increased by 41.5%, which was 5-6 percentage points higher than that of the entire province.

Governor Li Hongzhong made a written speech at the on-site meeting due to flood control work. He said that the construction and development of the ecological and cultural tourism circle in western Hubei currently faces a series of important strategic opportunities. The province should update its development concept, plan and coordinate the transportation, ecological environmental protection, and cultural tourism of the Western Hubei Ecological and Cultural Tourism Circle from the provincial level, and build the Western Hubei Ecological and Cultural Tourism Circle from a simple tourism circle into one with comprehensive economic, social, and ecological development. Demonstration area.

On August 11th and 12th, 2010, not long ago, the "On-site meeting on cultivating tourism market entities in Western Hubei's ecological and cultural tourism circle" was held in Yichang. Executive Vice Governor Li Xiansheng deployed: Do a good job in Hubei The basic work of cultivating market entities in the Western Ecological Cultural Tourism Circle; guiding the orderly participation of market entities by further promoting planning and implementation, creating investment attraction platforms and financing channels to expand the development of market entities; planning and building ten core scenic spots to form a group of competitive market entities; establish and improve the project library and promote the docking of projects with market entities.

At the same time, we must correctly handle: the relationship between government leadership and market operation, the relationship between the development of ecological cultural tourism in Western Hubei and the vital interests of the local people, the relationship between overall planning and specific implementation, the relationship between emancipating the mind and unifying ideas; The relationship between large tourism leading enterprises and the cultivation of small and medium-sized enterprises. For small and medium-sized enterprises, he requires the four words "professional, precise, special and new" to be reflected. To sum up, the planning work has been fully completed, supporting policies and follow-up measures have been steadily implemented, project construction has progressed smoothly, and market entities have been cultivated and developed rapidly.

As for planning, at the macro level, a planning system of “one general office and three specialties” for the province + “one general office and three projects” for the city, state and forest districts has been formed.

At the meso level, the "Hubei Province Ecological Landscape Master Plan along the "One River and Two Mountains" Traffic Line" was compiled. The plan was approved and approved at a special meeting held by the Hubei Provincial Government on September 30, 2009. Issue and implement. A 1,139-kilometer landscape corridor will be built along the Wuhan-Wudang Mountain-Shennongjia-Yichang-Wuhan route, allowing tourists to enjoy the enjoyment of traveling while traveling and traveling. The core content of the "Ecological Landscape Project" is "Two Sections, Two Districts and Ten Villages":

"Two Sections": Wushen Ecological Highway (G209) from Fang County Chengguan to Fang County Yinping Township Longdonggou, the entire length of the road section 64.3 kilometers; the Yishen Ecological Highway (S312) runs from Jiangjiawan (K11) in Yiling District to Qiaotou (K58) in Wuduhe Market Town, with a total length of 47 kilometers.

"Two areas": Xiaogan service area and Wudangshan service area of ??the Hanshi Highway are reconstructed.

"Ten Villages": Create one characteristic village in each of the 10 landscape sections along the "One River and Two Mountains" transportation route. They are the hilly pastoral style Qijiawan Street Office Station Village in Huangpi District, Wuhan City, Songshuya Village, Junchuan Town, Suixian County, Suizhou City, with hilly mountain scenery; Zhangjiawan Village, Zhangwan Town, Xiangcheng District, Xiangyang City, with hilly and pastoral scenery; Yuanheguan Village, Wudang Mountain Special Zone, Danjiangkou City, with mountainous and forested reservoir scenery; and low mountain woodland scenery. Tanggen Village, Tucheng Town, Fang County, Sanduihe Village, Muyu Town, Shennongjia Forest District, with high mountain virgin forest scenery, Shanshuping, Shuiyuesi Town, Xingshan County, with low mountain and valley scenery, and Yaque, Yiling District, Yichang City, with hilly scenery. Zhaojiawan Village in Ling Town, Yajiao Village in Guanyindang Town, Shashi District, Jingzhou City with its pastoral waterside scenery, and Yejiahe Village in Shazui Subdistrict Office, Xiantao City with plain pastoral scenery.

The first phase of the project has been completed. More than 50,000 acres have been landscaped, 4,411 characteristic residential houses have been renovated, 227 tourist traffic signs have been erected, as well as mountain, water and village environment improvements and corresponding environmental protection projects.

Particularly worth mentioning is the Western Hubei Ecological and Cultural Tourism Circle Transportation Construction Project, which is a specific measure to implement the Hubei Provincial Party Committee and Provincial Government’s transportation priority decision. The 225.1-kilometer-long Wushen Ecological Highway was first renovated in 2008. After more than two years of hard work, the drive from Wudang Mountain to Shennongjia was shortened from the original 6 hours to 4 hours. The road was also planted with trees and landscaping, full of life, and the tourist signs were clear. It is bright and beautiful, and the characteristic houses have been renovated row upon row to look antique. Construction of the 173-kilometer-long Yiba Expressway started in 2009, linking the Three Gorges Gallery, Zhaojun's hometown and Shennong Peak, and playing a huge role in promoting the construction and development of the ecological and cultural tourism circle in western Hubei. The Suiyue, Shifang, Wujing and other expressways and a large number of scenic roads, the Three Gorges Dam Highway, Yichang-Shiyan and other railway projects, Shennongjia Airport, Wangzhaojun Wharf and other "iron water, public and air" transportation infrastructure projects are in full swing. Some have been completed and put into operation. According to statistics, the total mileage of highways in the ecological and cultural tourism circle in western Hubei has reached 123,685 kilometers, accounting for 62.7% of the province's total, of which 1,662 kilometers of highways, accounting for 50.6% of the province's total. According to the "Transportation Plan for the Ecological and Cultural Tourism Circle in Western Hubei" that was reviewed and approved, the transportation planning layout is six comprehensive transportation channels, eight comprehensive transportation hubs and one comprehensive transportation information system. By 2020, the comprehensive transportation of the ecological and cultural tourism circle in western Hubei will form a characteristic tourism transportation circle with "a line of pearls, integrated road scenery, convenience and comfort"; an ecological civilization transportation circle with "resource conservation, environmental friendliness, and natural harmony"; A comprehensive transportation network with smooth internal and external connections, radiating across the country, and convenient transfers; a modern transportation service network that is “intensive, efficient, safe, high-quality, civilized and standardized”. The leading role of transportation in the social and economic development of the ecological cultural tourism circle in western Hubei has been achieved Make the most of it.

According to statistics, the district's GDP growth rate in 2009 was 0.9 percentage points higher than that of the province, and its proportion in the province was 0.6 percentage points higher than the previous year. The tourism industry is growing at a high level. The total number of tourists received throughout the year was 58.41 million, a year-on-year increase of 20.5%; the total tourism revenue was 33.87 billion yuan, a year-on-year increase of 31.4%. During the May Day holiday and summer vacation in 2010, the number of tourists received by major scenic spots in western Hubei's ecological and cultural tourism circle exploded. The number of tourists and tourism revenue at scenic spots such as Wudang Mountain, Shennongjia, Yichang Three Gorges Family, Ginkgo Tree Waterfall, Enshi Tenglong Cave, etc. have increased by about 50% compared with the same period in 2009, and some have even doubled. A number of key construction projects were successfully advanced. The total investment in the 12 key projects launched in advance reached 122.2 billion yuan, of which the Hubei Provincial Government invested 300 million yuan in 2009, driving social investment of 1.85 billion yuan, a leverage ratio of more than 6 times.

Ecological landscape projects along the "One River and Two Mountains" transportation line, "iron-official" transportation projects such as Wushen Ecological Highway, Shiyan Wudang Mountain Taiji Lake Scenic Area Project, Suizhou Yandi Shennong's Hometown Scenic Area Project, Yichang Leizu, Qu Yuan and Wang Zhaojun's Hometown Scenic Area And Qingjiang 30 degrees north latitude island paradise project, Shennongjia Shenlv Group Company's major projects integrating administrative resources and market resources, Xiangyang Gulongzhong Scenic Area, Xijiachi Han Dynasty Private Garden and other projects, Enshi Grand Canyon and other projects, the shore of Honghu Lake The construction of a series of projects such as the hometown, Wulin high-end hot springs, Jingmen Longevity Township residence project, 7 famous tourist towns and 62 famous tourist villages in the area is in full swing. Cultural construction has made significant progress. It has created a number of unique literary and artistic works such as "Jingzhou Style" and "Three Gorges Style", and successfully held two World Chinese Root-Seeking Festivals in Yandi's Hometown, Shiyan International Wudang Martial Arts Festival, Yichang Qu Yuan's Hometown Dragon Boat Festival Cultural Festival and Cross-Strait Cultural Forum , Xiangyang Zhuge Liang Culture and Tourism Festival and a series of influential festival activities, especially the "Chinese Dragon Boat Festival", which was led by Hubei Province and became the first festival in China to be selected as a world intangible cultural heritage. It has become a beautiful landmark in the ecological and cultural tourism circle of western Hubei. Cultural business card. (8) Strategic organizational guarantees and policy measures for the Western Hubei Ecological and Cultural Tourism Circle. The Hubei Provincial Government has established the Western Hubei Ecological and Cultural Tourism Circle Construction Leading Group and the Western Hubei Ecological and Cultural Tourism Circle Office. The establishment and personnel of the Western Hubei Circle Office have been established in 2009. All will be in place by mid-September.

The Hubei Province Western Hubei Circle Construction Leading Group issued the "Responsibility Division Plan for Implementing the Provincial Party Committee and Provincial Government's Decision on Building the Western Hubei Ecological and Cultural Tourism Circle". The Hubei Provincial Government has promulgated the "Implementation Measures for Government Investment Projects in the Western Hubei Ecological and Cultural Tourism Circle". Follow-up policies such as the "Several Opinions of the Provincial People's Government on Promoting the Optimized Development of the Ecological and Cultural Tourism Circle Industry in Western Hubei" have been drafted and are being widely solicited for opinions. They are planned to be reviewed and approved by the provincial government executive meeting.