How to develop rural tourism?

Rural tourism has a broad market prospect. If rural tourism develops successfully, there will be a wide range of sources of funds.

How to develop rural tourism? Through my understanding, talk about some experiences.

To develop rural tourism, we must first think about what resource advantages the project site has, that is, what to use to attract tourists. Excellent natural scenery, a certain scale of planting, abundant water resources, ancient houses and charming legends can all attract tourists. Longwo Mountain Villa in Rong County, Guangxi is a favorite place for many tourists. Its main attractions are watching sunrise, sea of clouds, maple leaves changing from green to red, climbing mountains and so on. It is these shopping spots that make the tourists in the villa come in an endless stream all year round.

The second is what service products are provided for tourists. Providing qualified service products according to the needs of tourists determines whether the development of rural tourism can make money. Longwo Villa mainly provides catering, camping, barbecue, singing and other services for tourists. These service products are all needed by tourists and bring a lot of income to the villa.

The third is the method of management. Different people have different business ideas and make money through different focuses. Longwo Mountain Villa does not accept tickets, in order to lower the entry threshold for tourists and create conditions for tourists to come frequently. As long as there are more tourists, there will always be consumption, and consumption is very close to the people. This is the unique management style of Longwo Villa.

I didn't say much about the development of rural tourism. I just briefly listed a few examples, hoping to be useful to friends who need to engage in rural tourism.

My experience in developing rural tourism is as follows:

First of all, we should do a good job in positioning tourists, aim at urban people and develop leisure tours;

Second, we must do a good job in content positioning. According to the differences between urban and rural areas, we will focus on special food, special homestay and special sightseeing experience, so that tourists can truly experience the feeling of being happy when you come.

Third, we should do a good job in service, especially pay attention to the details of service, so that tourists can feel at home.

How to develop rural tourism? This must be considered from many aspects. Developing a project is very simple, and developing a place requires planning. Investment attraction, investment attraction, government support, looking at the place, climate, specialty products, geographical advantages and so on. And what is suitable for development is considered in many aspects. Personal views are shared as follows:

First of all, with the support of the government, the local government should vigorously support local development, promote local economic development and develop diversified projects. Explain the local suitable projects to the county, city and province levels, apply for financial subsidies and help the poor. 2. Local governments should vigorously attract investment and promote local economic development. 3. Make clear instructions and measures according to local conditions.

Secondly, focus on building, such as tourism, combining with local characteristics, focusing on development, distinctive, unique and beautiful, features: focusing on quality, packaging, celebrity endorsement and so on.

Thirdly, improve the economic income of local farmers, such as developing industries, so that local farmers have jobs and things to do, increase the income of villagers, and make villagers feel that they can increase their family income without going out to work. In this way, they can ensure that the industry is occupied, greatly increase the flow of people and promote the local economic development. Why not?

Finally, the training of professional and technical personnel. It is not enough to have things. The government organizes professional and technical personnel to train farmers with targeted professional knowledge to ensure that they can achieve: the tourism environment of agricultural products, local characteristics and local folk customs? qualitative leap

The best: improve the humanistic quality, do more preparations for helping the poor, running schools, training and technology, improve people's quality and build a peaceful place with local civilization.

My opinion, without any other basis, is welcome to leave a message.

Grasping local characteristics, improving basic equipment, controlling price and quality, supervising health and public order, network promotion and publicity, after-sales tracking service, background data monitoring, and adhering to various requirements, villagers' banknotes are indispensable.

Rural tourism policy:

First, deep processing in industrial form.

To build a characteristic town, the industrial orientation should be accurate and the characteristics should be distinct.

Second, the landscape environment style

The steel structure of characteristic towns should have typical characteristics in the overall pattern and style, and should be tailored for the pool.

Third, the diversity of traditional culture.

Fully excavate, sort out and record the local traditional culture, and do a good job in the protection and utilization of these historical and cultural relics.

Fourth, the new upgrade of service facilities.

Improve infrastructure and public facilities such as roads, medical care, culture, education, health, water supply and drainage, and improve service quality.

V. Pay-oriented system and mechanism

Actively explore innovative development systems and mechanisms, and deepen reform and innovation around urban-rural development integration, investment and financing sub-mechanisms, public services and supply mechanisms.

Six, the new business entity

Enterprises are also an important subject in developing characteristic towns. Faced with the current upsurge of urban development, some potential enterprises have invested in the construction of characteristic towns to achieve a win-win situation for both enterprises and towns.

Seven, various marketing methods

Through websites, WeChat, Weibo and self-marketing, you can also contact other media, associations and scenic spots to gather strength and improve visibility.

1. Developing rural tourism requires systematic planning.

2, machine integration of rural tourism resources, serious scientific planning of tourism development projects.

3. There are a lot of successful cases in the development of rural tourism in Beijing, which are worth learning.

4. At the same time, we should strengthen the construction of cultural connotation, take local culture as the core, and improve the taste and grade of rural tourism products.

5. In the development and design of rural tourism products, we should do a good job in rural folk customs, ethnic customs and local culture.

6. Make rural tourism products have high cultural taste and artistic style.

The development of rural tourism needs to combine the local reality, make effective use of local geographical conditions, cultural features, local characteristics and historical sites, and government departments vigorously support the development of farmhouse music, create some scenic spots according to local conditions, and publicize local characteristics.

Below: Artificial Ginkgo biloba leaves. Is it not good to take pictures?

How to develop rural tourism? This must be considered from many aspects. Developing a project is very simple, and developing a place requires planning. Investment attraction, investment attraction, government support, looking at the place, climate, specialty products, geographical advantages and so on. And what is suitable for development is considered in many aspects. Personal views are shared as follows:

First of all, with the support of the government, the local government should vigorously support local development, promote local economic development and develop diversified projects. Explain the local suitable projects to the county, city and province levels, apply for financial subsidies and help the poor. 2. Local governments should vigorously attract investment and promote local economic development. 3. Make clear instructions and measures according to local conditions.

Secondly, focus on building, such as tourism, combining with local characteristics, focusing on development, distinctive, unique and beautiful, features: focusing on quality, packaging, celebrity endorsement and so on.

Thirdly, improve the economic income of local farmers, such as developing industries, so that local farmers have jobs and things to do, increase the income of villagers, and make villagers feel that they can increase their family income without going out to work. In this way, they can ensure that the industry is occupied, greatly increase the flow of people and promote the local economic development. Why not?

Finally, the training of professional and technical personnel. It is not enough to have things. The government organizes professional and technical personnel to train farmers with targeted professional knowledge to ensure that they can achieve: the tourism environment of agricultural products, local characteristics and local folk customs? qualitative leap

The best: improve the humanistic quality, do more preparations for helping the poor, running schools, training and technology, improve people's quality and build a peaceful place with local civilization.

My opinion, without any other basis, is welcome to leave a message.

Characteristics of rural tourism

1, the only active object

China's rural areas are vast and diverse, and are less affected by industrialization. Most areas still maintain their natural features, with different local customs and folk customs. Rural tourism activities are unique, with original village workshops, original labor forms, real folk customs and local agricultural and sideline products. This kind of "ancient, original, true and earthy" formed in a specific region has unparalleled advantages of being close to nature in cities and towns, and provides superior conditions for tourists to return to nature.

2. Decentralized spatio-temporal structure

China's rural tourism resources, which have been around for 5,000 years, have different local conditions and customs. Most of them are dominated by natural features, work patterns, farm life and traditional customs, which are greatly influenced by seasons and climate. Therefore, the variability of rural tourism time and geographical dispersion can meet the needs of tourists in many aspects.

3, the main behavior of participation.

Rural tourism not only refers to a single sightseeing project and activity, but also includes multifunctional and compound tourism activities such as sightseeing, entertainment, health care, folklore, scientific research and ancestor worship. The complexity of rural tourism leads tourists to participate in the main behavior to a great extent. Rural tourism allows tourists to experience rural folk customs, farm life and work forms while enjoying their work, and buy satisfactory agricultural and sideline products and folk handicrafts.

4. Advanced cultural level

Rural culture belongs to folk culture. The rich and colorful folk culture in China's rural areas has a long history and rich connotations, which makes rural tourism have high-grade characteristics on the cultural level. Various rural folk festivals, arts and crafts, folk architecture, folk literature and art, marriage customs taboos, interesting stories and legends are all endowed with profound cultural connotations. Due to the "strong regional and non-standardized hometown concept characteristics" of rural communities, folk culture has profound simplicity and mystery, which has great temptation and attraction for urban tourists.

5. Sustainable tourism development

Modern rural tourism is sustainable because it integrates rural natural image, cultural image and modern science and technology, tourism development and agricultural production, urban tourism and rural tourism.

How to develop rural tourism

First, the demand is large. Tourists seek drought. With the prosperity of domestic tourism, the market demand for rural tourism has gradually increased. City people hope to get rid of high-rise canyons and cement forests, relieve the pressure of high workload and cover up their nostalgia and yearning for nature.

Secondly, it has similar characteristics with leisure and holiday tourism. Pay attention to the needs of recreation and health, and rural tourism also has the characteristics of repeated consumption to a great extent.

Third, it is different from ordinary holiday travel. Generally speaking, leisure and holiday tourism is a more mature tourism type than sightseeing tourism. Some leisure vacationers have a high disposable income level and are insensitive to the price of leisure vacation. Holiday tourists prefer long-distance holidays. Compared with general holiday tourism, rural tourism has the following characteristics: rural tourism is mainly aimed at the surrounding urban markets, so the travel distance is short, which is different from general long-term leisure vacation; Tourists in rural areas are more sensitive to tourism prices (compared with individual tours and family tours, the sensitivity of unit and group tours is relatively low), which may be related to the fact that the rural tourism market is not mature enough to form a brand effect that tourists can trust; Rural tours are generally short trips with short travel time. In the article "The Development of Tourism for Agriculture, Countryside and Farmers in China", Wei Xiaoan thinks that the market level of rural tourism is relatively clear: citizen activities and farmers' activities basically belong to popular tourism and belong to relatively low-grade consumption; Departmental activities belong to mid-range consumption; The level of enterprise activities is high, which belongs to high-grade consumption. Therefore, it can be said that the demand market of rural tourism is a differentiated market.

There are not a few tourists who take these two forms. Travel agencies should attach importance to these two forms of market development, and in a certain sense need to change their roles to meet market demand.

Specifically, for rural individual travelers, travel agencies need to make corresponding adjustments in product design, agency services and consulting services to meet the needs of rural individual travelers. For example, further improve the flexibility of product portfolio and provide professional advice for tourists on line design; Provide some agency services, not necessarily package travel services; Provide convenient and fast professional consulting services and so on. For the rural tour organized by the unit, it is necessary to strengthen the contact with the unit, improve customer management, tailor products according to the situation of the unit, and attract repeat customers through quality service.

(5) Pay appropriate attention to the extension projects of rural tourism.

Rural tourism is not only limited to agricultural tourism, but also can develop some expansion projects. For example, forestry tourism, ornamental forestry; Fishery tourism, marine fish culture and sightseeing, fishing in rural ponds and streams, etc. As an extension of rural tourism, it can be integrated into the products of travel agencies, enriching product content and enhancing interest.

(six) the combination of rural flavor, tourism experience and urban lifestyle.

Rural flavor should be prominent, such as natural landscape and original ecological rural customs. Then add some experiential elements, so that visitors can experience the rural atmosphere and deep homesickness. However, in some aspects, such as tourism infrastructure, which is closely related to life, it is necessary to be consistent with urban life, rather than blindly seeking "soil". Such as toilet facilities, basic accommodation conditions, sanitary conditions of the destination, etc. So that tourists can maintain the city's lifestyle.

(B) the characteristics of product supply

First, the characteristics of resources. Rural tourism itself is a relatively broad concept, and there are many kinds of resources that can be used. For example, beautiful natural scenery, good ecological environment, profound cultural accumulation and simple folk customs in rural areas.

Second, product features. The phenomenon of homogenization of destination products and repeated construction at close range is serious, and the market development is not enough.

How to develop rural tourism under the new rural planning? Some time ago, I saw relevant special reports on the website of Lv Wei Chuangjing. Under the rural village rules mentioned above, rural construction can develop sightseeing. For example, developing rural pastoral leisure tourism. Because at present, China is dominated by farming culture and farming lifestyle. Lv Wei Chuangjing calls the tourism development in agricultural areas rural pastoral leisure tourism.

There are six modes of rural pastoral leisure tourism under the new rural rules: pastoral scenery sightseeing, economic sightseeing and picking tourism of agriculture, forestry, animal husbandry and crops, fresh dining and leisure, rural labor experience leisure tourism, rural folk activities sightseeing and leisure, and farmhouse dining and accommodation experience leisure.

Nine classic types of rural pastoral leisure tourism under the new rural rules: fruit forest sightseeing and fruit picking, greenhouse sightseeing and winter ecological catering, flower gardening sightseeing and sales, livestock and fish hunting and fresh catering, pet viewing and adoption, household agricultural and sideline products processing participation experience, agricultural labor experience, farmer life experience and rural folk custom experience.