How to develop rural tourism?

Rural tourism has become an increasingly normal pastime for residents. According to the survey, about 65.4% residents made a recent rural tour on weekends, and rural tourism has become the main choice for residents to relax on weekends. Compared with the survey results during the Spring Festival of 20 17, the proportion of rural tourism increased from 77.2% to 83.0% in one month, and the frequency of rural tourism increased steadily. Compared with National Day (accounting for 5.9%) and Mid-Autumn Festival (accounting for 17.7%), people prefer to travel in the countryside on weekends.

Tourism and leisure have become the daily options of people's lives, and weekend rural leisure has become the normal way for many families to relax.

According to the statistics of Forward-looking Industry Research Institute, in 20 16, the actual investment in rural tourism products nationwide was 385.6 billion yuan, up 47.6% year-on-year, mainly concentrated in the fields of homestays, characteristic towns and rural tourism complexes. Leisure agriculture and rural tourism are becoming new hot spots of capital concern. Sichuan Gaoping alone invested 3.368 billion yuan to build a rural tourism complex. The intervention of capital is pushing rural tourism beyond the form of farmhouse music to transform into diversified and compound products such as agricultural sightseeing, manor leisure and old-age holiday to meet the needs of customers at different levels.

Leisure agriculture and rural tourism have become a new format of simultaneous improvement of production, life and ecology in rural society and deep integration of primary, secondary and tertiary industries, which has promoted the upgrading and transformation of rural social production from traditional agriculture to agriculture+modern service industry. As the main body of rural society, villagers are gradually forming a new division of labor and social identity with the industrial upgrading.