Complete collection of detailed information of chain stores

Chain stores refer to many small-scale, scattered retail stores with the same brand and similar goods and services. Under the leadership of the headquarters, they adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation.

Chain stores can be divided into direct chain stores (directly invested and managed by the company headquarters) and franchise chain stores (chain system formed through franchising). The latter is an advanced form of chain operation. The forms of chain stores can include wholesale, retail and other industries, and even catering and service industries can adopt the strategy of chain operation.

Chain store refers to granting its own trademarks, trade names, products, patents, proprietary technologies and business models to franchisees in the form of franchise contracts. According to the contract, the franchisee engages in business activities under the unified business model of the franchisee and pays the corresponding fees to the franchisee. Because the existing form of franchise enterprises has the basic characteristics of unified image and unified management of chain operation.

Basic introduction Chinese name: chain store mbth: multi-store or chain store? Object: consumer organizations: franchise types: two basic definitions, operating characteristics, well-known enterprises, classification standards, franchise, chain store types, development in Hongkong and Chinese mainland, and management methods. The basic definition of a chain store refers to granting its own trademark, trade name, product, patent, proprietary technology and business model to the franchisee in the form of a franchise contract, and the franchisee will use it according to the contract under the franchisee's unified business model. Because the existing form of franchise enterprises has the basic characteristics of unified image and unified management of chain operation. Chain stores refer to many small-scale, scattered retail stores with the same brand and similar goods and services. Under the leadership of the headquarters, they adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation. Chain stores can be divided into direct chain stores (directly invested and managed by the company headquarters) and franchise chain stores (chain system formed through franchising). The latter is an advanced form of chain operation. The forms of chain stores can include wholesale, retail and other industries, and even catering and service industries can adopt the strategy of chain operation. In fact, China has long had a "surface chain" entity, but it has not been labeled as a "chain". Before the reform and opening up, many commercial stores existed, but they were all under the jurisdiction of the * * * department, and there was no competition, not to mention the pressure on operation and profit, so there was no thinking about the countermeasures to break through the bottleneck. In fact, China's contact and research on the chain industry can be said to have started from 1978' s reform and opening up. When foreign businessmen enter the China market and want to seize the retail market, no matter officials, scholars or so-called entrepreneurs, they all learn from "negotiation". Because of these countless "negotiation" experiences, scholars began to study what the chain industry really is. This inspection craze provides a new way for the reform of circulation industry in China. Perhaps it is the lack of technology, and quite a few chain stores only have the same signs, not to mention the essence of unified procurement, unified management, unified standards and norms. Under the planned economy system, all commodities have certain circulation channels from production to sales. Under this system, all walks of life blew up the chain industry through the advocacy of scholars and experts after investigation, and then claimed that there was no chain. After several years of operation, they also suffered losses, lack of funds, poor management skills and poor distribution efficiency. It is precisely because of this that they want to open up and introduce foreign capital to make a "chain" in the six major cities that are open to the outside world. Operating characteristic chain stores has the consistency of business philosophy, enterprise identification system, commercial trademarks, goods and services, and management. On this premise, a network of professional management and centralized planning will be formed. Using the principle of synergy, we can accelerate the company's capital turnover, strengthen bargaining power, fully match logistics, realize economies of scale, form strong market competitiveness and promote the rapid development of enterprises. No matter where the retail industry goes in the future, it will move towards chain operation. World famous enterprises, McDonald's, Burger King, Pizza Hut, Yoshinoya, etc. They are all world-famous fast food chains. In addition, 7- 1 1 is the largest convenience store chain in the world. In addition, Carrefour, HMV and Toys R Us are also world-famous chain stores. In Hong Kong, some well-known supermarket chains include Parknshop and Wellcome, and Watsons and Wanning are well-known chain health and beauty shops in Hong Kong. In addition, chain department stores include Mark & Spencer and Jusco. OK convenience store is a well-known convenience store in Hong Kong. In 2005, Wal-Mart, the world's largest retail chain, was the company with the largest total sales in the world. The division criteria of chain stores and direct stores are mainly based on their ownership and the legal relationship between operators. The main difference is that direct stores mainly mean that the ownership belongs to the company and is managed by the company itself. For example, Chongqing Peck Clothing Company has established its own clothing sales stores: Fashion Front and Peck Clothing Store. Generally speaking, a chain store means that a company opens several or more direct stores in order to expand its market in various regions. The chain stores we are talking about should also be direct stores in essence. Simply put, many direct stores are chain stores, which naturally belong to the company in terms of ownership. Generally speaking, chain stores have a unified CI. Franchising is also called joining. Franchisees and companies have a contractual relationship. The two parties sign a franchise contract (the contract is legally binding only if it is filed, otherwise it is only a personal agreement). Not any company is qualified to recruit franchisees. In addition to the corresponding legal entity qualification, the franchisor (company) should also have at least two direct stores of its own, and operate for more than one year (two stores for one year). Franchising Franchising is a business model, not an industry. According to the principle of organizational division of labor, the headquarters (franchisor) is responsible for business strategic planning, commodity service development, etc. , and can provide a set of business technology for franchisees (franchisees), and help franchisees obtain greater benefits through training, uninterrupted opinions, investigation and development plans, unified procurement and distribution, and advertising. Franchisees, on the other hand, can get business know-how in a short time with less investment and concentrate on business management and customer service. For the headquarters, franchising can expand rapidly in a short time with less capital investment. The head office draws part of its income from the franchisee in the form of franchise fees, royalties, deposits and other expenses [Article 10 of the Measures for the Administration of Commercial Franchise (Trial)]. Among them, the joining fee is also called the joining fee, which is charged at one time (generally accounting for10 ~15% of the investment; Franchise stores charge a commission according to a certain proportion when using franchise rights; In order to ensure the franchise stores to perform the contract, the headquarters may require the franchise stores to pay a certain deposit, which will be returned after the contract expires; Other expenses (such as advertising fees) are charged according to a certain proportion or according to the services provided by the headquarters. Franchising is the simplest, most successful and most accessible business model in the world. Therefore, franchising has been developing vigorously in the world since the end of 19. According to the statistics of China Chain Store & Franchise Association, in 200 1 year, there were more than 600 franchise systems in China, with18,000 franchise outlets. Excluding the lock systems of gas stations and cars, the franchise turnover reached 30 billion yuan. Advantages of Joining franchise chain System The biggest advantage of joining franchise chain System is that you can be your own boss and reduce the risk of starting your own business. Statistics from the US Department of Commerce show that the success rate of independent business owners is less than 20%, while the success rate of enterprises joining the chain system is higher than 90%. Such a high success rate makes "joining in business" the best choice for people to reduce investment risks. For franchisees, the franchise chain system has the following advantages: ◆ Enjoy the popularity and profits brought by well-known brands; ◆ Unified procurement and distribution to reduce procurement costs; ◆ Obtain goods and services with reliable quality; ◆ You can choose the best geographical location of the franchise store according to the experience gained by the headquarters; Receive systematic training and run your own business with proven successful experience; ◆ Customers who belong to well-known brands and benefit from their overall advertising; ◆ Continuous business guidance services can be obtained; Being your own boss but not fighting alone, with the backing of big companies, you can enjoy the joy of success without commercial risks. The types of chain stores are 1. According to the distribution area of member stores, there are three types of chain stores: regional chain, national chain and international chain. Regional chain means that the headquarters and all member stores are concentrated in the same city or region; If all member stores are located in the whole country, it is a national chain; The development of member stores has been distributed across borders, which is called international chain. According to the region where the headquarters is located, chain stores can be divided into local chain stores and central chain stores. Local chain means that the headquarters of chain stores are located in local cities; Central chain means that the headquarters of chain stores is located in the national political, economic and cultural center-the capital, and its member stores are all over the country, even abroad. 3. According to the management form, chain operation can be divided into three types: conventional chain, franchise chain and free chain. This is mainly divided from the concentration of ownership and management rights, which is the most basic classification method of chain stores. Hong Kong develops in Hong Kong. Some well-known supermarket chains include Baijia and Wellcome, while Watsons and Wanning are well-known chain health and beauty shops in Hong Kong. In addition, chain department stores include Mark & Spencer and Jusco. 7-Eleven and OK convenience stores are well-known convenience stores in Hong Kong. In addition, Cafe de coral, Cafe de coral and Maxim's fast food are well-known local fast food chains. Youpin, Snack Story and other shops are well-known snack chain stores in Hong Kong. In addition, some groups in Hong Kong operate in the form of chain restaurants. In Taiwan Province Province, chain commerce is extremely developed, and there are chain stores for everything from food, clothing, housing and transportation to education and entertainment. Due to the sufficient diversity of the market, in addition to the development of chain operation by local merchants, many foreign merchants have also entered the market in Taiwan Province Province to engage in chain operation, and the ways of chain operation are quite diverse, including direct chain stores and franchise stores. As far as convenience stores are concerned, there are 770 in Taiwan Province Province. The 7- 1 1 operated by the unified supermarket occupies more than half of the market, with nearly 4,200 stores, followed by Familymart, Lairfu, OK and Fukeduo. Among other chain stores, well-known local businesses include Eslite Bookstore, Kangshimei Pharmacy, Far East Department Store, RT Mart Discount Store, Clothing Cleaning, Life Workshop Grocery, and some foreign businesses. From France, I went to Carrefour discount store and Fayak Bookstore in Taiwan Province. Starbucks, McDonald's, KFC, 7- 1 1 imported from the United States; The whole family, Yoshinoya, Mitsukoshi Department Store (known as Shin Kong Mitsukoshi Department Store in Taiwan Province Province), sogou, Matsuzaka Supermarket, etc. are all imported from Japan. There will be a chain store joining exhibition at the Taipei World Trade Fair, and many well-known merchants at home and abroad will get together to exchange ideas, hoping to take this opportunity to attract more people to join the chain business. In 2004, Wal-Mart, the world's largest retail chain, was the company with the largest total sales in the world. Development of the Mainland With the development of the mainland economy, more and more international brands have settled in, and at the same time, more excellent domestic franchise chain brands have gradually emerged. Dicos China local fast food chain, in the era of KFC and McDonald's food scandals, Dicos has quietly gathered more diners and become one of the three domestic fast food giants. In addition, considering from the aspect of joining, compared with McDonald's and KFC's huge joining fees and late support, Dicos' joining cost is lower and its management mode is more suitable for China people. Nowadays, the competition of Jeanswest in the clothing franchise industry is so fierce that its annual sales will reach more than 2 billion. In addition to the perfect strategic positioning of "keeping up with the trend", Jeanswest's products are more aimed at mid-range consumers, making Jeanswest a clothing brand with high market acceptance. Canol's children's market has a huge profit margin. The industries related to children, such as mother and baby, early education, have been fully developed, and those who joined in the early stage have earned a lot of money. However, the toy industry is still on the rise with its advantages of high profit, low competition and small investment. Now Kanole, the leading brand in the toy franchise industry, is also ready to go and is actively recruiting franchisees. Yi Jiaren is suspected of dominating the FMCG industry for the snack industry of young white-collar workers. According to the data of the National Bureau of Statistics, in 20 1 1 year, the snack food industry in China achieved sales of 6114.05 million yuan, and Yi Jiaren successfully opened more than 2,000 snack food franchise stores nationwide, which is worthy of being the first in the snack food franchise chain. Chicken Pot With the increasing popularity of western-style fast food in China, fast food with China characteristics is also ready to move. Chicken pot has gradually penetrated into people's hearts with its unique taste and convenient eating method, and it has a great development momentum. Because of its unique and unrepeatable production technology and pricing suitable for mass consumption, it is highly sought after by franchisees. Management measures: In September, 20 18, the US Food and Drug Administration in Shaanxi began to put on record the qualified food chain stores, which simplified the examination and approval procedures of food chain stores and shortened the licensing period of qualified food chain stores from 20 working days to the same day.