Analyze the success of Ctrip.com?

1. The Road to Success

a) First of all, you need to know how to define success, understand who you are and what your ambitions are.

b) You need to know how to build personal competitiveness, which can be explained by five keywords with C, referred to as 5C:

1. Courage

2 . Competence

3. Communication

4. Cooperation

5. Commitment

c) Good luck is a condition ’s: First of all, you must be prepared, and then you must be good at seizing opportunities in the complicated market environment, and quickly make more appropriate decisions, and then take action.

d) There are many options for career success: you can choose to be an entrepreneur, or a professional (such as a doctor, lawyer, accountant, etc.), or you can develop into a professional manager. Or, you are not very yearning for money. Maybe your ambition is to be an excellent social worker and do some public welfare work that is valuable to society.

e) These are choices you can make in your life. There is more than one direction and definition of success.

2. The road to entrepreneurship

a) There are many forms of entrepreneurship, including: virtual entrepreneurship, internal entrepreneurship, and external entrepreneurship

b) Virtual entrepreneurship can What you gain:

i. Your level of consciousness will be improved and you will know how to look at problems from a global perspective;

ii. You can learn and understand the holographic state of an organizational system;< /p>

iii. You can become a person who is sensitive to opportunities;

iv. Difficulties and setbacks, as well as the summary of some work will help you grow

c) Internal Characteristics of entrepreneurship

i. Enterprises will provide valuable resources needed by entrepreneurs;

ii. The parent enterprise itself will be a good incubator;

iii. Because of the support provided by the parent company, the entrepreneurial team can better build its own core competitiveness

d) External entrepreneurship

i. Pay attention to major social trends;

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ii. Determine your vision and develop your market sensitivity, which will determine your opportunities;

iii. Have a good core team and an extensive cooperation network;< /p>

iv. Have a pragmatic and executable business plan;

v. Choose a mature time to start;

vi. Prepare initial capital;

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vii. Obtain the recognition and acceptance of your key target customers

viii. Do a good job in risk management, do not expect miracles, prepare for the worst and do your best;

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ix. Do a good job in competitive analysis;

x. Grasp the planning and execution rights;

xi. Finally, the first two years of starting a business are difficult. The pressure will be great, so be sure to get the support of your family. Family may become your motivation and psychological support, or it may become a negative force on your way forward. Otherwise, you will either lose your family or your career.

xii. Ensure the stability of your team, allow them to grow, and get well-integrated. Starting a business is difficult. If your team is still there after two years, you usually have the foundation to successfully move to the next step;

xiii. You must have quantitative management and business indicators to make your Achievements can be measured. At the same time, you need to pay attention to how different your results are from expectations, and learn to make timely adjustments.

e) Entrepreneurship

i. Vision

ii. Energy

iii. Passion

iv. Persistency

v. Price bears due risks and costs

3. Entrepreneurship model

a) Alternative entrepreneurial models

i. Copy mature foreign business models, but emphasize the need for certain flexibility and appropriate adjustments to China’s special environment;

ii. Keep an eye on global development trends , the emergence of new global entrepreneurial opportunities will continue to emerge as the environment changes, and new, popular industries and opportunities will continue to emerge;

iii. Also pay attention to some innovations with Chinese characteristics,

iv. External experience and technology from abroad, coupled with localized experts in China, is a good organizational model. Such as: Ctrip.com, Home Inns Hotel Chain, Focus Media, etc.

v. There are many models to choose from. Choose the one that suits your major and resources.

b) Compare different entrepreneurial models: innovation and combination of processes, products and business models.

c) China’s industrial outlook: the primary industry (agriculture has limited room for growth), the secondary industry (manufacturing) currently accounts for the majority and has certain competitive advantages, and the tertiary industry (service industry) is rapidly Growing.

d) Don’t just focus on a few high-end users in China. The low-end market has greater market demand, and China’s low-end market is relatively similar to other secondary and tertiary markets in the world. place, we must have an international perspective

e) Pay attention to people’s psychology and meet people’s needs and social characteristics:

i. Pain points: Current products/services make Users are very dissatisfied;

ii. Blind spots: There is market demand, but current products/services are not provided;

iii. Sweet spots: If it is family/organized consumption , try to strive for the decision-making part of personal impulse consumption.

f) Some performance requirements for the first two years of starting a business:

i. There must be products that can be formally delivered;

ii. The core team must be Stay stable;

iii. Pay attention to current or potential financial indicators and market indicators based on the characteristics of your business and products

iv. Be able to manage market fluctuations;< /p>

v. Be prepared to enter the next stage of business development.

g) A few final points:

i. Have a good entrepreneurial mentality: work hard and feel happy

ii. Try to find a good mentor , giving you different visions and perspectives

iii. Every industry and field has its own characteristics and opportunities for entrepreneurship, so entrepreneurship does not have to be focused on one industry.

To download the speech recording, please click: here

To download the English version of the speech ppt, please click: here

To download the Chinese version of the speech ppt, please click: here

Categorized under: General

8 comments

yingxuanye @ 2007/03/08 6:47 pm:

The theory makes a lot of sense It seems that why many private owners with low education in Zhejiang do not start their businesses according to a set of theories and are very successful.

Haha, it may be that the characteristics of successful entrepreneurs have been theorized, and so many experiences have been summed up for future generations to imitate. It is easy to talk about it, but difficult to practice!

yingxuanye,

Theory is not enough, but luck, practice and personality traits are also needed.

Chaoyi

Yang Dongxu@ 2007/03 /11 5:05 pm:

Haha, dude above

I don’t agree with your point of view

There are many private owners in Zhejiang who are not highly educated

What they have done and achieved is much better than what Teacher Chen said in his speech

They are like what is written in a book

They are like mercury. Can drilling be successful?