What is the method of image planning of tourist attractions? What are the contents of the image planning of tourist attractions?

What is the method of image planning of tourist attractions? What are the contents of the image planning of tourist attractions? Experts in the planning of scenic spots in Beijing Lv Wei Chuangjing Planning and Design Institute pointed out that the image of a scenic spot is an overall evaluation formed by the public (including tourists) after understanding the scenic spot in a certain period and environment, and it is a reflection of the performance and characteristics of the scenic spot in the public mind. The following are the methods and contents of image planning of tourist attractions: 1. About CIS Design (1) The basic content of CIS is the abbreviation of English enterprise identification system. It means enterprise identification system. From the perspective of public relations, it means the overall image management of the organization. It is a corporate image strategic system that comprehensively and systematically designs all the elements related to corporate image and shapes the overall image recognized by the public at home and abroad through all-round information transmission. The content of CIS includes three aspects, namely, idea system, behavior system and identification system. In modern public relations theory, the content of customer satisfaction has also been added. Among them, the concept system is the ideological system and strategic system of the highest level of the organization, and it is the fundamental basis and core of CIS design. Behavior system is all the rules and strategies of organization operation, and it is a dynamic form of identity, which regulates all activities of organization, management, education and society, and is actually the operation mode of organization. Visual system refers to all things recognized by organized vision. It is a static identification symbol with many items and a wide range, and it is also a part of CIS's direct transmission of information to the society. Customer satisfaction is the purpose of scenic spot marketing, and insisting on customer satisfaction is the basis of realizing and maintaining the image of scenic spots. (2) CIS in scenic spots is a strategic activity for scenic spots to create a good image, highlight the personality and spirit of the scenic spots, establish a two-way communication relationship with the public, make the public have a sense of identity and common values, and convey the organization's business philosophy and cultural activities through a unified visual design and overall communication system. (3) Principles of CIS design of scenic spots ① Principle of consistency of objectives ② Principle of unity ③ Principle of identifiability ④CIS system requires the management concept, personnel and material resources of scenic spots to cooperate organically, so as to achieve overall coordination and unity, and finally achieve the goal of shaping a good image of scenic spots. (4) Composition of CIS system of scenic spots ① Spiritual identity ② Organization system of scenic spots ② Behavior identity (behavior identity) The behavior identity (BI) of scenic spots should include two parts: 1) Internal behavior: using advanced management methods; Train employees, establish incentive system and improve employee welfare system; Conduct research and development of new projects; Create a good corporate culture atmosphere. To ensure the quality of products provided by scenic spots. 2) External behaviors: market research, advertising, public relations activities, promotion activities, competitive strategies, public welfare cultural activities, and relations with various public. Can make the public fully understand the information conveyed by the scenic spot, increase their sense of identity and establish a good image in the public's mind. (3) The visual identification system of scenic spots is the most prominent in the image system of tourist attractions, which impacts the senses of tourists in a more vivid and intuitive way and forms a strong impression. The visual identification system of scenic spots mainly includes three aspects: 1) the visual landscape image system of scenic spots is the natural and human resources owned by the scenic spots themselves. 2) The visual symbol recognition system of the scenic spot itself is a delimited space. It is necessary to lock the senses of tourists in a certain area, leave a good visual impression on tourists, establish a corporate image, and provide convenient and practical indicators for tourists. 3) Macro-environment identification system of scenic spots From the horizontal trend of modern tourism development, tourists appreciate scenic spots that can be coordinated with the local environment and highlight cultural characteristics, so the design of macro-environment and resident image of scenic spots has also become an integral part of the visual identification system of scenic spots. ④ Customer Satisfaction With the introduction and development of CIS, operators pay more and more attention to the ultimate goal of image system, that is, customer satisfaction (CS). It is the purpose of shaping and maintaining the image of scenic spots to run through "customer satisfaction" in scenic spot management. Image Planning of Tourist Attractions: Creating the Green Dimension of Scenery