Internet Project Plan

Internet Project Plan 1

1. Macro Analysis of the Company

1. Company Profile

Our company is a company focusing on information services As a central service enterprise, the company is committed to building an online trading platform for campuses. It takes advantage of the convenience of network information transmission and combines the characteristics of real-time campus trading activities and narrow geographical boundaries to provide convenient and convenient information exchange for campus business activities. The online trading platform with a comprehensive content system brings the virtual network closer to students, breaking through the limitation that network services can only provide virtual services, allowing students to experience the physical convenience brought by online life: this is the basis for the company's operations. Establish a good image of the company, operate the company's projects scientifically and rationally, and base on long-term development.

2. Company Strategy

Yanshan University is the starting point and pilot for the development of our company. We will start from a small start in the early stage, deeply explore the Yanshan University market, accumulate experience and lessons, and based on the long-term, we will Based on future development, this platform will be promoted to major universities in Qinhuangdao and eventually expanded to every university in the country.

3. Summary of executive projects

Free trading platform for students; sale of second-hand books; online shopping in supermarkets; recruitment of contracted training institutions; group formation of contracted tourism agencies; merchants opening stores online; sales of commonly used products ; Advertising business.

4. Fund raising method

The company’s operating funds are raised by the person in charge (Zhou Baocheng, Guo Hui) and other members of the company are also allowed to raise funds through shares of small and medium-sized enterprises.

2. Description of industry characteristics

1. Development background

Dangdang: Officially launched in November 1999, Dangdang has maintained rapid growth since its establishment. , the annual growth rate exceeds 100%. In 2007, book sales exceeded 600 million yuan, and approximately 20 million people browse various information on Dangdang.com every month. It gained a good reputation by selling books online and gradually expanded its sales scope to a variety of mass merchandise. It adopts a business model where consumers can see the best products at the click of a mouse - door-to-door delivery by express companies and face-to-face collection, attracting 37.56 million people around the world. of customers purchase their favorite products on Dangdang.com. While selling your own books, you can also provide a trading platform for other products to make profits.

A very successful example for college students is the College Student 168 Service Network founded by Wu Zifa, a student at Jiangxi Agricultural University. The website was established in 2004, and by 2006 its monthly turnover reached one million yuan. This website provides services including online ordering, online supermarkets, and online second-hand bookstores. The initial business scope was only in one school. Later, the business gradually expanded to surrounding university campuses, using online orders and cash on delivery transactions, which greatly facilitated students. His daily life has won a good reputation among students and is worth learning.

In summary, the online trading platform perfectly displays product classification, intelligent query, shopping navigation and easy shopping methods. In addition, each website’s special services attract viewers and merchants. In this way, the website Operators were handsomely rewarded.

2. Own development advantages

With the continuous development of network technology, the network has become another market in the 21st century due to its strong timeliness and convenient information exchange. Although the Internet has developed quite widely, it has not really opened up in the student market. There is still a big distance between the student market and the Internet. According to our observations of students around us, students mainly use the Internet in the following ways: studying, checking information, reading news, chatting online, playing games, making comments, etc. It can be seen that these are relatively virtual services and bring few physical 2.3 project operation keys to students.

1) Pay attention to the actual needs of students and make services more professional and comprehensive.

Different services adopt different management models according to the characteristics of students’ needs. For example: in the second-hand book service, we collect all the books that may be purchased in our online bookstore, and students can use the mouse to click You can search for them and then go through a simple shopping process to receive the low-priced books you want in your dormitory. You don’t have to spend high prices to buy new books, spend effort looking around to borrow them, or spend money copying low-quality books. In this way, good service will earn good reputation and profits.

2) Bring the Internet to students, benefit their vital interests, and create our own characteristics.

The network that students are now exposed to does not penetrate into student life comprehensively and thoroughly enough. For example, Baidu involves information retrieval and cannot touch daily specific life, which is not comprehensive enough, while Taobao provides online shopping. Although it has the flavor of entity, it is only part of entity and seems not thorough enough. Because the website we created has the requirements of facing specific student groups and covers content specifically for students to pay attention to and participate in, it can truly bring the Internet to students, benefit their vital interests, and create our most distinctive side. .

3) Reasonably construct service projects to maintain survival and development.

Among the projects we operate, online shopping, online ordering, online book purchase, and student free trading platform are important strategies for us to win the popularity of students and the trust of merchants, and are the prerequisites for the survival and development of the website; in addition to free trading In addition to the platform, the other six services all have room for profit. It can be said that the main profit channels of campus transactions are accommodated to achieve the purpose of team survival and development. Drawing on the service models and service features of well-known websites, combined with the characteristics of campus life, scientific and reasonable planning, and careful and meticulous design, we create a unique and localized website with powerful functions, considerate services, and adaptability to the actual situation of the school.

In short, it is necessary to use services that are suitable for the fundamental interests of students to gain a firm foothold, rather than using publicity to obtain a flash in the pan.

3. Execution project analysis and marketing strategy

1. Student free trading platform

We have opened up a free trading platform to provide free advertising for students. As long as the advertisement is posted in the corresponding classified information, it will be easily browsed by consumers or found by search engines. Use this service to increase the visibility of your website.

2. Supermarket online shopping

1), market analysis

Yanshan University has a vast geographical area, and its dormitories are widely distributed. Most of the dormitories are far from supermarkets. , it is extremely inconvenient for students to shop. Online shopping - door-to-door delivery and online shopping just cater to the needs of students. In addition, there has been relatively fierce competition among supermarkets. We learned that the prices of goods in supermarkets around the campus are lower than those in other places. This is the result of fierce competition. It is conceivable that they are eager to win the student market, and we give The online shopping service they provide is a powerful bargaining chip for their competition. As long as the service fee we propose is more cost-effective than their price reduction method, they will be very willing to cooperate with us.

2) Marketing strategy

To attract supermarkets inside and outside the campus, we plan to implement a page display + order sales strategy for supermarket merchants. Supermarkets will choose order services based on their own circumstances.

Provide them with space on the website and allow them to open a store on the website to display their products. When a student is looking for a product, he or she can directly open the page of a certain supermarket to make a purchase, or use the on-site search engine to search for the desired item. After intelligent processing, the website will display the results (including price, supermarket where it is located, model, etc. Product information) are listed for selection, and then place an order online. After the supermarket sees the order, it will promptly organize personnel to deliver the goods to your door. Each supermarket can set consumption limits and provide door-to-door delivery and delivery time according to its own situation.

3) Financial analysis

According to our investigation of the West Campus Lilian Supermarket: the average daily turnover is about 5,000 yuan, and the sales of each supermarket on the website are expected to be 500 yuan. Yuan, based on statistics on the number of surrounding supermarkets, we have set four cooperation goals.

Monthly profit = (daily turnover × service commission × number of days per month + monthly page display fee) × number of cooperative supermarkets

4. Analysis of Internet prospects

< p> Internet entrepreneurship trends: Make full use of the advantages of online networks and offline entities.

Nowadays, for Internet entrepreneurship, purely online services may also be successful, such as facebook, Google, twITter, etc., but this is a major innovation that occurs once in five years and is based on basic network services for information and people. For most entrepreneurs, such opportunities are rare. If you also want to start an Internet business, you might as well consider how to make full use of the advantages of the Internet and offline channels, so that the advantages of both parties can be combined to burst out new energy. Internet Project Plan 2

Part One: Market Background Analysis

Conduct market research. Investigate the industry's market size, user group size, industry growth rate in the past few years, and industry development trends in the next few years.

Analyze target user groups. The size and classification of target users, user behavior habits, user needs, etc. Analysis of potential user groups can estimate the number of users and revenue of future products. The analysis table is as follows:

Part 2: Competitor Analysis

Detailed competitive product analysis is also necessary, analyzing the situation of potential competitors and the competitor's business model. Target user group, and development status, etc.

Business model

Generally speaking, a certain type of product is divided into several business models. Different business models determine product strategies and operational ideas, and target user groups are also different. For example, if Totoro wants to open a bakery, he needs to choose whether it is a direct operation model or a franchise model. If it is a direct operation model, he also needs to decide whether Totoro will bake the bread himself or process the finished bread. These are business models.

Target user group

Different business models determine product strategies and operational ideas. If My Neighbor Totoro decides to open a directly operated bakery, you will have to decide whether to focus on making bread or make both bread, cakes and biscuits. Each path is determined to target different user groups, and different user groups require different operating strategies, whether it is points marketing, full discounts, or breakfast courtesy.

Development situation

Therefore, the analysis of competitors must be considered from these three aspects (business model, target user group, development situation), and the competitor’s business model is analyzed. , after identifying the target user group, you need to evaluate its development, such as the number of users of the product, activity level, etc.

Part 3: Product Feasibility Analysis

Generally speaking, the feasibility analysis report is divided into two levels: business and technology. Generally speaking, this is the case, but since the business part has been analyzed thoroughly before, it is also possible to only cover the technical content in the feasibility analysis. It doesn't matter, it comes down to personal preference.

My Neighbor Totoro still likes to include the business part and the technical part in the feasibility analysis report.

The analysis of the business part is easier to write, because with the previous market background analysis and competitor analysis, only a comprehensive analysis is needed here - the market has broad prospects, and the target user scale will further increase and grow in the next three years. The rate is encouraging. Our competitors are developing well. In order to achieve our company's strategic goal of XXXXX, we must implement or develop this product. (You can follow My Neighbor Totoro's template, or you can analyze it yourself, it all depends on your personal preference)

The analysis of the technical part is more professional. In professional terms, this part needs to describe the product functional view, the product's business process diagram, and the network topology diagram (anyone who understands this is a technical person).

Functional view

Technical solutions are very important and are related to whether the product can be implemented. My Neighbor Totoro has always felt that being a technical student is very hard, and he always works hard without complaining. In fact, the baby is feeling miserable, but the baby doesn't say anything. So we need to treat our technicians well.

Of course, bosses don’t care about these technical details. They only care about whether you have done these technical analyzes and what the conclusions are. In the end, your conclusion must be clear: it can be done!

Part 4: Implementation plan

Finalize the project implementation details such as project schedule and project team.

The project schedule tells bosses what to do in the first step, what to do in the second step, and the implementation time, content, and person in charge of each step.

Project schedule

Team composition

The composition of the project team should be flat. As far as the product itself is concerned, flat management is the goal pursued. The product manager has absolute power and has four groups: UI, development, operations, and marketing. But the actual situation is not so good. Generally, there are only two teams, development and operations, which is good.

Part 5: Investment and Income Analysis

Project Investment Situation

Describe the amount of investment and resources required to achieve the expected goals of the project. For example, you want to develop an Internet product. The development costs of each part of the product must be calculated in detail, and the total investment amount must be summarized.

Project income analysis

Analyze the market size and user groups each year in the next three years, and the market size growth rate. On this basis, the market penetration rate of the product is estimated to calculate the number of users of the product each year. Based on the analyzed revenue per user, the annual direct revenue of the project can be analyzed.

In addition to direct benefits, there are also indirect benefits such as cooperation revenue sharing, advertising fees, and promotion of other businesses. Internet project plan 3

Website strategy

Incorporate marketing strategies into the website construction process. China-me’s website strategy model is: professional website + community website, and achieve daily Updates, regular revisions, regular launch of new activities and themes, emphasizing website interaction and convenience;

Email promotion

Email is one of the most effective network permission marketing methods. It is divided into two types: advertising emails and electronic magazines.

The former obtains the first attention by widely publishing email information; the latter obtains regular and targeted publicity effects through user permission, achieving twice the result with half the effort;

Search engine additions

Statistics It shows that more than 50% of spontaneous visits come from search engines; effectively adding search engines is one of the necessary means of attention promotion; adding search engines requires not only paying attention to wording and choosing a good engine, but also paying attention to regular tracking and additions. Pay attention to the effect and make reasonable corrections or additions;

Information platform release

Directly log China-me’s existing business and product information into major information release platforms, which can not only improve By guessing the brand awareness of lantern riddles, you can also directly look for business opportunities or traditional business customers and cooperation opportunities; play two roles of attention marketing and actual marketing in the website promotion process;

Advertising strategy

< p> Advertising is a powerful means of attention marketing and promotion, including online advertising and offline advertising. Online includes paid advertising, exchange advertising, friendly connections and other methods; offline advertising will not be described in detail

Offline Promotion methods

There are various offline promotion methods. In addition to advertising, they also include: determining the CI image of the website, promoting logos, word-of-mouth transmission, participating in public welfare activities, sponsoring activities, distributing small gifts and leaflets, and conducting small market surveys. Cooperation with relevant units and institutions, etc.;

"Yan Guo Sing Method"

Visit similar websites or popular online platforms in large numbers, publish messages and forum information (available with technical means), the main content There are: introduction to this website or release of some high-quality content on this website to attract fans to visit; Internet project plan 4

1. Business purpose

A qualified business plan should first have A clear, concise, and effective summary descriptive language to explain the development direction and main content of this entrepreneurial plan. It should particularly highlight the attractive and distinctive personality, clear ideas and goals, and the entrepreneur's own advantages. This allows investors to fully understand the entire entrepreneurial plan in the shortest time, control the direction and pace of capital investment, and provide the most effective help when necessary. Venture capital groups have rich management experience and strong risk self-control capabilities. Their intangible investment in management and risk control is tantamount to a bright light in the dark night for entrepreneurs in their early stages. Even if the cooperation between the two parties does not succeed, entrepreneurs will benefit greatly from humbly accepting the advice of venture capital experts.

2. Introduction to the startup company

After establishing an initial impression, the entrepreneur should further explain the background and current situation of his company, clearly outline the company’s overall strategic goals, and clarify As a commercial profit-making company, the ultimate goal is to enable investors to fully understand the startup companies they invest in and build the necessary trust. This is the only way for entrepreneurs to "encircle money" and requires a sincere attitude. Only after investors fully trust themselves can all cooperation be truly carried out. Just imagine if you don't trust the other person, who would give you hundreds of thousands, millions or even tens of millions of dollars to spend? Openness and honesty are the basis for building trust.

3. Products/services

Products/services are the specific carrier of the business plan and the key to whether the investment can ultimately get a return. Products/services must have commercial value and should be market-oriented rather than purely technology-oriented, because ideas with market opportunities are the most valuable and can meet the requirements of the target market field. Entrepreneurs should describe it as detailed and clear as possible, specifically highlighting the characteristics and potential commercial value of the product/service; the leadership of the technology, whether it is suitable for the current consumption level; an accurate and reasonable judgment on the technological prospects; ownership status, etc. In this regard, entrepreneurs should fully trust venture capital companies and not worry too much about their technology patents being stolen and concealed by venture capital companies. What is certain is that venture capital companies have strict professional ethics regulations in this regard. Before negotiating cooperation, they will sign a confidentiality agreement with the entrepreneur and use legal means to protect the interests of the entrepreneur.

4. Market analysis

Market analysis is a key factor for investors to decide whether to enter the market. Entrepreneurs should conduct a rigorous and scientific investigation and analysis of the market before introducing venture capital, and The business plan details the market capacity and future trends, including the current scale, development status, development capabilities, customer situations, competition forms and feasibility of marketing strategies in the target field, and makes reasonable predictions about market share and market trends. Accurate market positioning. In order to ensure its accuracy, entrepreneurs should try to use multiple professional market analysis channels, entrust different professional market analysis companies to make rigorous, scientific and authoritative investigation reports, and synthesize as much data as possible to make the final argumentation plan. , to avoid risks to the greatest extent. Clear market opportunity is the most attractive aspect to venture capitalists, and the target market should have considerable size and development potential.

5. Competition analysis

As the saying goes, "Know yourself and the enemy, and you can fight a hundred battles without danger." Entrepreneurs must have a clear understanding of market competition and their respective advantages, conduct a thorough analysis, and deploy a clear competitive strategy.

6. Operation and implementation

Operation and implementation include two aspects, one is the business strategy and the other is the sales method. For business strategies, entrepreneurs should clarify strategy implementation steps, business schedules, product production/service plans, costs, gross profits, expected operating difficulties and resource requirements, etc. Regarding sales methods, entrepreneurs should clarify sales strategies and methods, including incentives for sales staff and effective promotion strategies. Sales and promotion strategies are important to a company's long-term success.

7. Management background and ability

Venture capitalists attach great importance to management ability. It can be said that without good management, success is impossible. Management ability is reflected in the following aspects of the business plan: Two aspects:

(1) Entrepreneurial belief, foresight, professional knowledge and rich experience, and good business sense;

(2) Careful planning and effective implementation scenarios, including insights and considerations of risks and threats.

If you choose an Internet entrepreneurial goal, then you have very clear development goals and development plans, as well as what are the noteworthy points in the process, etc. With these clear written plans, of course It is very necessary, so how to write an Internet business plan?

Here is a general framework that can serve as a reference: First, generally speaking, no matter what entity is operating, Most businesses require products, and the Internet business plan must of course have a more detailed description of the products you operate, clearly define your product positioning and what are the advantages and disadvantages compared with peers, so as to continuously Improvement, making one aspect of the advantage more prominent; second, accurate analysis of the market, mainly including consumer needs and consumption habits, etc.; third, analysis of competition, clearly introducing the main aspects of running this business Face the competitive pressure, understand the competitors, and make appropriate adjustments to cope with stronger competition; the fourth is to comprehensively introduce and analyze the significance of the entrepreneurial project you have chosen and its necessity. The fifth aspect is to analyze the market of this project and formulate preliminary and long-term development goals and plans.

In addition to these, the business plan also requires a detailed analysis of the risks of the project, and detailed plans for each step of the business process. How to write an Internet business plan? In fact, there are many related cases on the Internet. You can refer to these good cases for planning. Of course, it is the wisest choice for professionals to formulate this business plan, so that it can be more effective. Understand exactly whether the project is worth investing in. Internet Project Plan 5

Information network has entered a new era. As people's living standards improve, they will need more detailed and optimized all-round services. The Internet will be an indispensable part of our lives, and network platforms will provide us with more comprehensive, credible, convenient, and diverse information. With the advancement of technology and the development of society, the Internet will no longer be an illusory world, but real entities will also be realized on the Internet.

(1) Merchant Analysis

1 Under the premise that there is no benefit or relatively little benefit, 80% of the merchants are interested in promoting online packaging information services;

2. 20% of merchants do not believe in the Internet itself, and therefore are not very interested in promoting online packaging information services;

3. There are also some merchants who do not have the support of network services from brand companies. Yes, this is a very small number of businesses.

(2) Consumer Analysis

1. College students: Modern college students are very blind in consumption. They know how to spend money but don’t know how to consume. What our website needs to do is Let them consume clearly and with confidence. At the same time, modern college students are very closed to information. Due to the limitations of school conditions and lack of equipment to obtain information, the Internet is the fastest tool for them to obtain information, and our website provides the most comprehensive information for college students to read and refer to.

2. Staff: Today’s staff are very busy and tired every day, and rarely have time or energy to specialize in shopping. We provide them with a platform to choose, consume, and save time. They can choose various items they like and need on this platform. Everything is available on this platform. Why not use this as a way to promote sales? And you can also know the latest store promotion information and make the most reasonable consumption in the shortest time.

3. The elderly: It is not very convenient for the elderly to move around. This platform will make them feel real convenience. It's possible that they don't understand the Internet and don't believe in it. Our publicity will help them build confidence in our network. This is the responsibility of our young people in the 21st century, allowing them to enjoy life while also enjoying the convenience of the information age.

4. Other groups of people: Although people who have entered the society have various channels to obtain information, there is so much information now that it is difficult to distinguish between true and false, and our website must be informative. Be authentic, provide convenience for them, and make them trust you.

(3) Investment budget

1 Annual server rent of 20,000 yuan

2 Two desktop computers*** 10,000 yuan

3 Initial publicity cost 10,000 yuan

4 Digital camera 5,000 yuan

5 Digital video camera 5,000 yuan

6 Other expenses 5,000 yuan

*** Total investment capital is 55,000 yuan

(4) Sources of benefits

1. Packaging promotion for shops, storefronts, shopping malls, and supermarkets Charge a certain service fee;

2. When cooperating with merchants, if customers order online, they will receive a certain commission; the first example of a business plan is based on 10% of the annual online sales.

The second is to charge 1% commission for each item sold online.

Choose one of the two options;

3 With the development and growth of the Internet, a certain fee will be charged for advertising. Cost;

(5) Expansion Plan

1. Make Xinzhou a good model

2. Gradually promote Xinzhou as a model to other cities

3 When the network matures, there will be better projects to join

(6) Conclusion

This plan has been written in detail. Due to personal ideological limitations, There may be some dissatisfaction and imperfections, and more will be added and improved in the future.

There may be many similar websites like this across the country, some are relatively successful, and some have failed. Generally speaking, such websites have a future, but they are not mature enough. Since there are individuals or companies doing this project, it means that there is a big market in China. Where there is competition, there are challenges. When there are challenges, there are also opportunities. Opportunities are not waiting but created. . For our website to follow a path with its own characteristics, this requires the cohesion of our team, the hard work and entrepreneurial spirit of our team, the full help of our partners, the strong support of people from all walks of life, and more importantly, the support of consumers and customers for what we have done. The greatest trust in our business, only by integrating all of these can we achieve our final success.

We are confident that we will be the most powerful, trustworthy and extensive packaging information service promotion network in the country to serve the people of the country. May we enjoy *** and create *** win.