Trader Wang Chaoge played a game of "big chess" in Henan Drama Fantasy City: I want a lot

Regarding the recently opened "Only Henan·Drama Fantasy City", chief director Wang Chaoge said with a smile that he was "very scheming" and used a "big chessboard" thinking to change the layout of the project. She also said that she "wanted a lot", including tourists' time, money, emotions and hearts, etc.

Only Henan·Drama Fantasy City is indeed "a lot", with 21 theaters of different sizes, (not repeated once) with a total play time of nearly 700 minutes and nearly a thousand actors. It is currently the largest and largest performance in China. The longest drama, Settlement, takes nearly three days to watch in its entirety.

But only Henan Drama Fantasy City has "very few". Apart from dramas, and a small number of catering, cultural and creative industries, there is almost nothing else in the 622 acres of land.

The scheming, the chessboard, more or less, tourists’ time and heart... Connecting these, only part of the basic logic of Henan·Drama Fantasy City has emerged. How can a drama or performing arts project not be... Depend on the scenic spot and become an independent and innovative destination?

Henan, drama, and fantasy city. If the project is broken down into these three words, its appearance will become clearer. Henan and the Central Plains, Yellow River and national culture it represents will become the basis for a rich and diverse drama community. Transformation into a carrier, coupled with the integration of new architectural space scenes, builds a new "illusion city", where illusion and reality, ancient and modern, ancient and modern people intersect and interact, walking into history in reality, and walking out of history. Back to reality.

These may be part of Wang Chaoge's "scheming". The realization of this "scheming" and the new species of cultural tourism formed will bring more enlightenment when placed in many overlapping backgrounds such as cultural confidence, urbanization, urban destinations and cultural tourism industry development.

Reconstruct the scene space to create a real and psychedelic city

The first level of "illusion" in the phantom city lies in the scenery, shape, and architecture. Only Henan Drama Fantasy City (hereinafter referred to as "Only Henan") is a physical "city".

The square city walls and square courtyards are one of the typical features of "Only in Henan" and have the traditional Chinese meaning of a round sky and a round place. The 56 grid spaces planned and laid out are of different sizes and scenes, equivalent to 56 different worlds. At the same time, there is no direct obvious moving line design between them. This is a "phantom city" with rich scenes but elusive one. "Maze", tourists enter the city and freely choose routes to enter different courtyards. Differentiated choices, unknown exploration and experience bring novelty and immersive experience.

More importantly, 21 theaters are scattered and combined in 56 grid spaces. Space scenes + drama form a more layered and in-depth immersive experience.

One of the details is that "Only in Henan" provides visitors with different perspectives by constructing a covered bridge system. The high and low spaces, the rise and fall of buildings, and the diversification of scenes make it more like a "phantom city".

Architecture is a scene, and architecture is an effective entity for cultural display. Architectural design and the resulting creation of new spaces and new scenes are strong expressions of regional culture. For example, the rammed earth wall of "Only in Henan" is 328 meters long on one side and 15 meters high. It can be regarded as a strong visual symbol, and its yellow color also forms the basic background color of the city. This is loess and is also an architecture of the Yellow River culture. Symbols unfold. Regardless of looking down, looking straight up, or looking up, this city is full of "loess". The loess is one and the chessboard is one. This is the overall visual symbol, and the different grid spaces are multiple differentiated visual symbols.

The hundreds of acres of wheat fields outside the city are also displayed in a relatively grand scene, refining and expressing regional elements, and their golden color and loess also become one.

From an extended perspective, loess can be understood as the physical construction of geographically representative cultural elements. It strengthens, superimposes, and integrates to form stronger visual elements. It also creates a "temperature" that is not only It is just a visual perception, but also has a strong connection with the regional landscape and culture. It is natural and condensed, and fits the psychology of tourists when they visit and view the scenery.

It can be seen that "Only Henan" has traces of deliberate design, but it also appears natural.

In the interview, Wang Chaoge laughed and said that he is a "very scheming" person. One of the manifestations is to "lay out" a checkerboard pattern for "Only Henan". "Only Henan" is a big chessboard, and each spatial layout has its own purpose.

Wang Chaoge mentioned two spaces.

Among the 56 grid spaces, there is one space that covers Henan Province from cities to counties, towns, and villages. The complete list is engraved on the four rammed earth walls to display. This is no longer limited to one. This place name can be regarded as a fragmentary display of Henan's regional history. Due to the strong connection between place names and local history and culture, behind the names is belonging, memory and cries.

Wang Chaoge mentioned a detail: the rammed earth walls are made of real loess instead of cement.

She once saw an old man touching a rammed earth wall and crying, "I suddenly felt that at this moment, I suddenly understood the meaning of longing. Suddenly I knew that it was hard for a wanderer in the distance to leave his homeland. I also suddenly knew that a little person was here. It’s just a small grain of soil in a piece of loess.”

There is also a “chair array”, which is a real chair + virtual audience, simulating a scene space where the audience is watching a drama, where tourists can check in and take photos. One of the most popular places, many tourists place themselves in the array of chairs and take photos among them, so that tourists become members of the simulated audience. Wang Chaoge said that in the array of chairs, it is difficult to tell who is the actor. “The audience (tourists) are sitting there thinking they are watching others perform, but in fact they are being watched by others; you (tourists) applaud and laugh for that (certain) thing, but in fact Others are watching why you laugh and applaud. ”

The boundaries between reality and virtuality are blurred, the virtual scene becomes a real space, and the participation of real people becomes a real presence in the virtual scene. This scene is enriched and diversified...it becomes a dramatic mode in itself.

"There are a lot of things like this. Do you think I am scheming? (Only in Henan) I just arranged it bit by bit." Wang Chaoge said.

These "scheming" effects are not only reflected in the tourists constantly choosing unique or personalized scene spaces to check in and take photos in "Only in Henan", but also in the cultural implantation and concentrated display, making The architecture and the scene space it constructs are not limited to the primary visual effect of checking in and taking photos, nor are they limited to the presentation of shallow visual symbols. They may reach the level of touching or even fitting the "soul" of tourists, prompting them to not only explore novelties, but also The possibility to participate and think brings about feelings that vary from person to person.

Wang Chaoge's "scheming"

Wang Chaoge also laughed and said that his "scheming" is more obvious during drama performances.

"Put you (tourist) into a small tent, or put you in a small house. How close is the person (actor) to you? How does he say something to you? After he finishes speaking, go out What I let you see is all carefully designed by me. To a certain extent, this design means that I carefully designed the audience’s feelings. ”

This actually involves cultural tourism projects. Second level discussion. The strong differentiation and uniqueness of the scene have become one of the prerequisite elements for punching in and taking photos. In the Internet or digital era, self-propagation traffic is high, buildings or scenes are enhanced by images, and the communication effect of these photos is improved and amplified, forming a virtual reality in the virtual space. Traffic value, and increase the real space, that is, new offline traffic, promote the emergence of Internet celebrity projects, but it is also true that Internet celebrities are easy to pass away. The popularity of offline traffic + online traffic continues and supports each other, which has become the key. The core factors can be roughly summarized as: attracting people to come, check in and take pictures, and stay. The three form a cycle.

Let this cycle hold true. In addition to architectural space, "Only Henan" also has a dramatic core. This is the second level of "illusion".

There are several core information:

There are 21 indoor and outdoor theaters, including three main theaters and 18 small theaters;

(No single theater (Repeat) The play has a total duration of nearly 700 minutes and nearly a thousand actors. It is currently the largest and longest-running drama settlement in China. It takes nearly three days to watch it all;

With "Yellow River, land, "Food, inheritance" is the main line;

For the first time in China, the elegant and serious dramatic art form is regarded as the "subject to be consumed", and it is a "destination work" of cultural tourism. It is not a supporting part of the scenic spot or attached to the scenic spot, but an independent destination.

This is how the characteristics of “only Henan” can be seen.

Since its true identity was revealed, there has been a controversy: compared with general popular entertainment, drama tends to be highbrow and quiet, and has a certain appreciation threshold. It is not entertaining enough. Can a drama group "only in Henan" work? ?

Wang Chaoge believes that the so-called entertainment of tourism actually labels the audience (tourists). In fact, the cultivation of the soul, even a spiritual impact, can still make us look at our own lives in depth. Listening to a good piece of music, reading a good poem, or watching a great drama can also relieve our souls and allow us to put away our worries during the day or our expectations for the future here (only in Henan ) can relax, "I think this is a good direction for the future. Common people love to watch sound, light, and entertainment for easy entertainment. I think people who want to do this seem to have underestimated the audience, underestimated people's desire for art, and the depth of their souls." Cultural thirst."

This actually laid the foundation for the product logic of "Only in Henan". Drama is the core traction and differentiated competitiveness. The focus of drama can be understood as "people", culture, humanities, and history. Drama condenses culture, constructs scenes, and displays characters and their stories, triggering people's emotions and memories, stimulating, pulling and extending people. The emotions and the sense of intersection between fantasy and reality are stronger. This kind of deep immersion experience is quite different from the entertainment experience of general theme parks.

One of the charms or tensions of drama is that each audience may have different feelings about the same drama. This feeling will be more diverse, more personal, and more exciting than the experience projects in theme parks. Rich levels.

There is also another detail. In the 622 acres of "Only Henan", there are not many commercial facilities such as catering and retail. The business format can be regarded as relatively "single", with drama projects as the core.

Wang Chaoge explained that the only purpose of "Only in Henan" is to let the audience watch the drama, and to maintain the purity of the theater format, while catering meets the audience's needs for food and drink, and restaurants, cultural creations, etc. are mainly used as cultural supporting facilities , among which cultural creativity is also related to "Only Henan". In other words, the control and combination of business formats all serve to display the elements of "only in Henan".

If you go further into "Only Henan", you will find important details scattered throughout it, and the connected lines and surfaces will have more to ponder.

As shown in the above data, the drama of "Only in Henan" is a high-concentration aggregated output, ensuring the thickness of the experience and being diversified at the same time:

Three main theaters: Huancheng Theater Through the most cutting-edge scientific and technological means, modern times are connected with the characters and cultures of the past thousand years to achieve an "interactive dialogue" between the present and the past; the Railway Station Theater and Lijiacun Theater reproduce the Henan Famine in 1942, which is a condensation of suffering, human nature, and choices. Expression;

18 small theaters: Light of Civilization (Laser Projection Show), Lijiacun Tea Shop, Hongmiao School, Sinking Years, I Want to Go Home, Seventh Locomotive and Rolling Stock Factory Auditorium, Past Life Afterlife, Light and Shadow, Waiting Hall, Tianzijialiu Ruins Pit, Chenyangtang (Old Courtyard), Old Storehouse, Qiantai, Kuntai, Zhang Family Courtyard, Chair Array, I am from Henan, Fudou Bookstore. Different eras, different stories, different forms (story, light and shadow technology, or story + light and shadow technology);

21 plays, some serious and heavy, some light and cheerful; some indoors, some outdoors; some sit down, Either marching, or sitting + marching;

The theaters are densely distributed, but there is no obvious traction line design. Different route choices form different theater viewing experiences, which are equally novel, but the emotions are different; < /p>

Corresponding to different needs, different demand drama viewing routes are formed: true fans of drama, senior literary and artistic youth, family fun, true love in Henan, and good-looking party, you can choose to mix and match different dramas;

Shallow Those who see deeply do not see deeply, and those who see deeply do not see lightly (Wang Chao's song). With different needs and diverse understandings, drama can open up different spaces.

In fact, Wang Chaoge "wants a lot."

In the interview, Wang Chaoge said, I actually want to trap too many things, your (audience) feet, your eyes, your heart, "I want to trap them all. Speaking greedily, If I want your money or your time, you can give it to me, but if I want your heart, you may not give it to me." She said that she was trying her best to take the audience's heart to different places. .

"Loose it, tighten it, poke it slowly, shake it quickly, anyway, it keeps moving your heart. When it's over, I will hold it in both hands and give it to you, saying, you can go." "

She hopes that when the audience goes out and looks back, the "aftershocks" of the hearts that were just poked and trembled will still slowly continue.

The realization of these is the key for drama to continue to attract and attract audiences, and it is also the core for the continuous operation of the drama community "Only in Henan".

Only Henan·Drama Fantasy City’s new revelations

Only Henan·Drama Fantasy City, if "dismantled":

Henan: Only Henan, but not only Henan is based on Henan culture, but it is not limited to Henan culture. Henan's regional cultural elements have been refined and displayed in a multi-dimensional and high-intensity manner in architectural spaces, scenes and dramas. One part of Henan's history is half of the history of China. The Central Plains culture is an important part of the Yellow River culture and Chinese culture. As a component, "Only Henan" tells the story of the Yellow River and the nation, which makes the cultural foundation of the drama deeper and covers a wider group of people;

Drama: immersive experience, experience different emotions, and understand others Life intersects with oneself and reality;

Fantasy City: It is not only the new construction of architectural space scenes and the new expression of dramatic stories, but also the superimposed combination of architectural space + drama. The drama community is the scene and drama The integration and blessing show.

By extension, the creation of "Only Henan" is a direct new supply and innovative breakthrough of destination cultural tourism products for Henan. Henan's large population, rich history and culture, combined with cultural The emergence of new tourism consumption, destination culture exploration and new product creation is necessary and inevitable.

This also corresponds to the current new cultural tourism market context:

First, the level or level of national self-confidence and cultural self-confidence is being improved, and is required to be more "strong". , and the carrier role of culture and tourism is also more obvious, which will promote the exploration and refinement of more national cultures and regional local cultures, and create regional and representative cultural and tourism integration products.

In the recently released "14th Five-Year Plan" cultural tourism development plan, this is an obvious main line. Corresponding to Henan, in addition to some macro descriptions, the micro description in the plan is to develop the Yellow River Cultural Industry Belt and promote the construction of the Yellow River National Cultural Park.

Second, urbanization continues to advance. The permanent population of core cities has increased, and the population and industries have migrated outward. This has promoted the expansion of urban areas. New core areas of cities have also expanded to multiple points, increasing the number of urban areas. With the coordinated development of regional metropolitan areas or urban agglomerations, internal and external demands will increase. The cultural and tourism regional markets in core cities will also expand, and the supply and demand for new cultural and tourism products will naturally increase. "Only Henan" has landed in Zhongmu County, Zhengzhou, which can be regarded as a typical example.

Third, the competition in the destination cultural tourism market has intensified. Internally, new consumption, new customer groups, and new markets have forced destinations to optimize and adjust the cultural tourism supply system and create feasible and adapted product increments; externally, , the competitive situation in the national market, especially the regional market, is more obvious, and new core differentiated products are needed.

Among them, cultural competition will be the focus of a new round of urban destination competition. From a market perspective, cultural tourism is fundamentally a "people's business" and must not be out of focus or biased, and cultural resources Excavation of humanistic elements is also key. In the future, urban competition will have several focuses: the new excavation of urban culture, the renewal and construction of urban space, the establishment of new connections and new contacts between urban culture and people, and the reshaping of the relationship between urban space and people. The new cultural tourism project will be one of the direct carriers, and projects like "Only Henan" will also be one of the representatives.

And "Only Henan" actually provides a reference logic for the creation and new supply of destination cultural tourism products:

1. Refining the main line and core of "strong" regional culture; < /p>

3. Innovative architectural design and scene space reconstruction;

4. In the digital era, virtual space (online traffic) and real space (offline traffic) are needed to be connected and supported.

This type of product will likely be one of the new supply bases for the innovative and upgrading development of urban destinations and the cultural tourism industry.