How to develop distinctive MICE tourism products

As potential tourists in MICE tourism, exhibitors and visitors have different characteristics from ordinary tourists. They have strong business awareness, high cultural quality, strong consumption and strong sense of time. When they take part in tourism activities, they usually have strong independence and don't want to be dominated by others. Tourism only happens after the exhibition, and they just travel nearby or by the way, pursuing relaxation and freedom. Therefore, the tourism products that travel agency marketing should develop for these mice tourists should have the following characteristics:

First, the tourism products designed by travel agencies should meet the needs of mice tourists.

Because of their higher education level, compared with traditional sightseeing, eco-tourism, high-tech tourism and some highly participatory tourism projects are more attractive to them. In view of the fact that exhibitions are generally held in large cities with relatively developed economies, special tourism products such as investment and study tours can be launched according to their highly commercial characteristics. In the process of traveling, travel agencies can arrange professional consultation and provide local market information, laws and regulations and economic policies. According to the characteristics of these tourists' strong independence, tourism products can be widely used in various forms, such as half-package price and small package price, so that convention and exhibition tourists can flexibly select the corresponding tourism products according to their own needs. In addition, in the schedule, they should also take half-day, one-day and two-day tours as the main short-term tours to match their work plans.

Secondly, tourism products should be combined with local cultural characteristics.

each regional culture has its own characteristics that are different from other cultures, thus forming a distinctive personality of "one side of the scenery and one side of the people". Generally speaking, convention and exhibition tourists have high cultural taste. Traveling to a different place is to appreciate the exotic customs. If we ignore the cultural resources with regional characteristics and ignore our own cultural structure when developing tourism resources, we will be eager for quick success and even blindly cater to tourists' psychology and become kitsch, which is essentially a waste and waste of cultural resources.

finally, mice tourism products should break the geographical boundaries.

Due to geographical and historical reasons, the image and existence of each exhibition city are objectively inevitable, and each center has its own functions and functions. In particular, tourism geography, natural resources and other aspects have their own advantages. Only by relying on the cooperation of many regions, breaking down the barriers between scenic spots, departments and regions, and effectively organizing and utilizing all aspects of people, money, goods and various tourism elements, can exhibition tourism be more attractive.