How to market tourist routes

Step 1: First, make a detailed analysis of the characteristics and highlights of this tourist route to be marketed. For example, there are differences between key scenic spots and mass tourist routes, as well as tourism methods and costs, and the best travel time. The second step: market segmentation, investigating the travel characteristics of different age groups where tourists are concentrated at present, such as organizing their own trips, traveling with a group, traveling in other ways, etc. The proportion of each form is followed by the characteristics of their destination choice, such as paying attention to the length of the journey, paying attention to the scenery of the scenic spots, paying attention to physical exercise or paying more attention to the cost of travel. There are also the time they choose to travel, the number of people they travel, the way they choose to travel and so on. Then, there is the characteristic that people of different ages don't travel very much. The collection and arrangement of this information is very helpful for you to explore the choice and market positioning of potential customers and target markets. Thirdly, after synthesizing all the information, you need to analyze and investigate the tourist routes of competitors, especially if there are similarities with your routes or there are many tourists and successful marketing routes, you should start to analyze their characteristics, business methods, prices, etc. in detail, and then make targeted product differentiation and launch your own characteristics. Fourth, it is necessary to combine customer information collection and its own characteristics to carry out targeted publicity and promotion. Do a good job in advertising slogans, do a good job in multimedia publicity, and make comprehensive use of various media for publicity, all of which must be based on your correct choice of target market. Fifth, when all the above are successfully completed, you should pay attention to the promotion of services, because tourism is the promotion of services in the service industry, and more importantly, it is fully reflected in the design and itinerary of the front desk, which is a key step and the most important thing to turn potential customers into profitable customers!