Animal elements in the new logo of Sichuan Tourism International Image

The animal element in the new logo of Sichuan Tourism’s international image is the panda.

The Sichuan Provincial Tourism Bureau publicly solicited Sichuan tourism images and slogans from April to June 2014 at home and abroad. It collected 235 images and slogans, which were displayed through online display, voting and expert review. , from which 4 shortlisted works were selected. After soliciting opinions from some provincial-level agencies, foreign institutions in Chengdu, officials of international organizations and foreign marketing experts, the first place was finally decided to be Sichuan more than pandas.

First of all, capture the pinyin sichuan and panda, the necessary elements for the spread of the LOGO around the world. These two elements can accurately point to Sichuan. The 7 colors in the LOGO also have hidden mysteries. Each color represents A regional culture in Sichuan. For example, red represents taste, blue represents purity, deep purple represents historic sites, dark blue represents modernity, grass green represents beauty, orange represents comfort, and dark green represents style.

Environmental characteristics of Sichuan

Sichuan Province is located in the hinterland of southwestern China and on the upper reaches of the Yangtze River. It has an area of ??486,000 square kilometers, ranking fifth in China. It is 1,075 kilometers long from east to west and wide from north to south. 921 kilometers, and the time difference between the east and west borders is 51 minutes. It borders 7 provinces, including Shaanxi, Gansu, and Qinghai to the north, Yunnan and Guizhou to the south, Chongqing to the east, and Tibet to the west. It is an important junction between the southwest, northwest and central regions. It is an important intersection and transportation corridor that connects South and Central China, connects the southwest and northwest, and connects Central Asia, South Asia, and Southeast Asia.

Sichuan has a complex landform, with mountains as the main feature. It has four landform types: mountains, hills, plains and plateaus, accounting for 74.2%, 10.3%, 8.2% and 7.3% of the province's area respectively. Soil types are rich, with 25 soil types, 63 subtypes, 137 soil genera, and 380 soil species. The number of soil types and subtypes accounts for 43.48% and 32.60% of the national total respectively.