Is online travel "double 1 1" really affordable?

Compared with traditional physical stores, online travel companies (OTA) even spend a lot of money to promote "double 1 1" in order to attract users. 999 yuan to South Korea and Japan; 1999 yuan Bali group tour; From 5999 yuan/person, come to the United States for 7 nights and 9 days ... Have you found these benefits?

However, travel experts remind: If OTA products are sold at a particularly low price, we should be alert to the hotel accommodation standards of low-cost groups, the number of shopping shops, and whether they include local self-funded projects.

Red envelopes are bargained at a discount. "Double 1 1" can be popularized in many ways.

Last year, "Shuang 1 1", Ctrip, Tuniu. Qunar. com, Zai Tao Road, etc., many users who have found affordable tourism products are still vivid. At the end of 10 every year, domestic tourism enters the off-season, and outbound tourism is also tepid. "Double 1 1" happens to be an excellent opportunity for OTA to build momentum through festivals. Continuing the trend of previous years, the promotion of OTA has increased this year.

On June 5438+1in the first half of October, a travel website "Shuang 1 1" was launched, which listed the outbound destinations in Europe, America, Thailand and Maldives and the domestic destinations in southwest, sanya or northeast as "1/places to visit around the world".

Visitors who are familiar with European and American tours know that in the tourist season, such prices are not even enough for air tickets, and may be only a fraction of the group money. Discount reduction, red envelopes, bank cooperation concessions, mobile phone bargaining, free delivery service ... Compared with last year, OTA has provided various promotional activities this year.

Jason, the person in charge of a travel network, said that the promotion for the 9th anniversary of 65438+1October was launched, and the travel demand of165438+1October was released ahead of schedule. 1October 29th, 1 1, launched the topic of "double 1 1", threw out a "ten thousand yuan big red envelope" and invited Jimmy Lin and others. In three days, more than 2 million users received tourist red envelopes.

A five-night and six-day off-season tour in Yunnan also costs 2300 yuan.

You can refer to the honest guide price when purchasing tourism products.

After the long vacation every year, there will be a wave of collective "diving" in the tourism market. 999 yuan Yunnan tour, 1000 yuan Thailand tour ... near "double 1 1", the price of popular tourist routes directly dropped to freezing point. Faced with the mixed tourism market, tourists are eager to choose on the one hand and afraid of falling into the consumption trap on the other.

In May this year, Yunnan Tourism Commission and Yunnan Travel Agency Association jointly issued the notice of "Cost and Price of Major Tourism Routes and Tourism Products in Yunnan", which announced the breakdown prices of accommodation and transportation, itinerary and ground connection fees (excluding air tickets inside and outside the province) and scenic spots fees for teams with more than 0/6 people.

Take Yunnan Tour as an example, the "guide price" for "Kunming, Dali and Lijiang" for 5 nights and 6 days is 1.300 yuan/person. 165438+ 10 is the off-season of traditional travel agencies. The recent air ticket from Hangzhou to Kunming (including tax) 1000 yuan or so. Simple calculation, Hangzhou Shuangfei Kundali 5 nights and 6 days tour, tour guide price plus round-trip air ticket, the cost is at least 2300 yuan/person.

In terms of outbound travel, take Thailand as an example. According to Jin Lan, deputy general manager of the Exit Center of Hangzhou Overseas Travel Service, China entered the winter of 5438+0 1 in June, and warm Southeast Asia is still a popular tourist destination. For the public, intermediate consumers and high-end people, the price of a six-day and five-night regular tour in Thailand is more than 3,000 yuan, 4,000 yuan and 5,000 yuan.

Insiders pointed out that travel agencies often sell at a particularly low price on OTA for off-season promotion. In addition to comparing the "honest guide price", visitors should also carefully check the itinerary, accommodation, attractions, and specific time allocation of attractions and shopping stores of online products. In particular, be wary of hotel accommodation standards, the number of shopping shops and whether it includes local self-funded projects.

Attract customers at ultra-low prices

Beware of illegal shopping or self-funded projects.

How do online travel products that look obviously lower than the cost price do it? Xu, a tourism expert, introduced two operating modes of OTA network platform. One is to represent the products of travel agencies and earn agency fees. If you want to sell such products online, you need to go through the product audit of OTA. OTA has its own set of quality and price standards, and OTA provides pre-sales and after-sales services. The second is retail products, which are products launched by travel agencies themselves. OTA will also set corresponding standards for products. Under normal circumstances, it is absolutely not allowed to sell "zero negative tour fee" products. Once such products are complained by tourists and verified by OTA, OTA will impose penalties on suppliers, that is, travel agencies that launch their own products, ranging from fines to heavy penalties. If it is a major accident or has a bad influence, it will be punished by stopping cooperation and not being allowed in for several years.

Xu said that the low-priced products mentioned by the National Tourism Administration refer to unreasonable low-priced tours-travel agencies attract customers at low prices, but there are illegal shopping or self-funded items in tourism products. "At present, the price wars of major OTA platforms are fierce. Promoting sales with low-priced products is mainly a marketing behavior of OTA subsidizing product prices. Products are usually limited and have rules of use. The product quality is consistent with the original price product. "