Traditional Culture Encyclopedia - Travel guide - What smart travel products are there?

What smart travel products are there?

There are many reasons behind the outstanding development of smart tourism, and market expansion and technological upgrading are the main reasons. With the improvement of residents' consumption level, tourists' requirements for tourism products are also constantly improving, and high-quality tourism has become the way people yearn for. The urgent product demand pushes the market to provide diversified and intelligent high-quality tourism, and smart tourism has become the best solution. At the same time, the continuous maturity of advanced technologies such as artificial intelligence, big data analysis and Internet of Things has promoted the development of tourism in the direction of intelligence and informationization, making smart tourism possible.

The development of smart tourism is not achieved overnight, but a gradual process. On 20 10, Zhenjiang, Jiangsu province put forward the development concept of "smart tourism" for the first time, and then set up the "smart tourism" project construction; 20 1 1 Nanjing, Suzhou, Huangshan and Luoyang tourism bureaus successively put forward "smart tourism" and related construction schemes; 20 12 Nanjing Tourism Bureau fully promotes the construction of "smart tourism", which is divided into six parts; 20 15 Huangshan city strengthens the marketing planning of "smart tourism". In recent years, more cities and tourism bureaus have joined the pace of smart construction, and further refined the "smart tourism", which is summarized into three parts: smart service, smart management and smart marketing.

Smart service is based on the tourist experience, and with the help of information technology and Internet technology, it can solve the problems of traditional tourism, such as long queue time, single ticket purchasing channel, untimely information acquisition and mismatched services, aiming at comprehensively improving the tourist experience, enhancing the service capacity of scenic spots and enhancing the image of scenic spots. Under the concept of intelligent service, tourism-related enterprises are required to provide brand-new and appropriate services in the whole process of tourist information acquisition, planning and decision-making, product prepayment, sightseeing enjoyment and retrospective evaluation.

For example, Leshan Giant Buddha, a national 5A-level scenic spot, introduced the touch screen system of dream tour scenic spot. Visitors can check the parking lot status of the scenic spot in advance and make good traffic arrangements; After arriving at the scenic spot, you can automatically query the information of scenic spot introduction, route recommendation, food, accommodation, shopping, surrounding attractions and so on through the system. All-round service allows tourists to enjoy their travel and enhance their experience.

Intelligent management is aimed at tourism-related enterprises, aiming at transforming the backward management mode of the traditional tourism industry into an efficient and accurate modern management mode. Through information technology, managers can accurately grasp the tourist dynamics and business information, such as ticket sales, admission time statistics, crowd flow statistics and so on. To realize the transformation of tourism from passive supervision to pre-planning, in-process management and post-maintenance.

Huangshan Scenic Area was awarded the "Smart Tourism Scenic Area of the Year" in 20 15 with the experience of Internet plus smart scenic spots.