What are the characteristics of tourism public relations etiquette?

Basic knowledge of public relations etiquette and the functions of modern public relations etiquette

1. Shaping image: It is the first function of modern social etiquette, including shaping personal image and organizational image.

2. Communicating information: It is the second function of modern social etiquette, including three types: one is speech etiquette; the other is ornamental etiquette; and the other is behavioral expression etiquette.

Among them: the transmission of a message = 7% words + 38% voice + 55% expressions

3. Contact with emotions: It is the third function of modern social etiquette, and the most important one The emotional characteristic is sincerity.

Exchange the hearts of others with a sincere heart; entertain others with sincere actions; please others with sincere words. Sincerity is half the success of social interaction, so in social situations, it is especially necessary to pay a sincere heart in order to gain warmth.

4. Promote friendship: It is the fourth function of modern social etiquette.

Principles of social etiquette:

1. The principle of sincerity and respect: Sincerity is a realistic attitude toward people and things, and is a sincere expression of friendliness, sincerity and respect for others. First of all, it is manifested in not lying to others, not being hypocritical, not cheating, and not insulting others. As the saying goes: "Lie someone once and you will have no friends for life." ; In fact, it manifests itself in the correct understanding of others, trust in others, and respect for others. The so-called selfless heart and sincere dedication can yield fruitful harvests. Only sincere respect can the two parties be close to each other and have a lasting friendship.

2. The principle of equality and moderation: Equality in communication means not to be arrogant, not to have your own way, not to be self-righteous, not to favor one over the other, not to be arrogant and arrogant, not to judge others by appearance, or to judge others by their appearance. Career, status, and power may overwhelm people, but you should treat others equally and humbly at all times. Only in this way can you make more friends. The principle of moderation is to have a sense of proportion in communication, and to exercise corresponding etiquette according to specific situations and situations. For example, when interacting with others, you must be polite but not arrogant; you must be enthusiastic and generous, but not frivolous and flattering, and have self-esteem. Don't be conceited, be honest but not rude, be trusting but not gullible, be lively but not frivolous.

3. The principle of self-confidence and self-discipline: Self-confidence is a very valuable psychological quality in social situations. Only a person with full confidence can be neither humble nor arrogant, generous and generous in communication, and will not feel ashamed when meeting strong people. Don’t be discouraged when encountering hardships, dare to stand up and fight back when encountering insults, and lend a helping hand to the weak.

4. The principle of credit tolerance: Credit means the principle of trustworthiness. Confucius said: People cannot stand without trust. When making friends, keep your word. In social situations, you must pay special attention to punctuality. You should never be late for appointments, meetings, talks, meetings, etc. at an agreed time. The second is to abide by the contract, that is, to keep the agreements, agreements and verbal promises signed with others, and to do it. That is to say: be true to your words and be resolute in your deeds. Therefore, in social situations, if you are not very sure, do not make promises to others easily. If you fail to keep your promise, you will get a reputation of being untrustworthy, and you will be forever broken by others. [Tolerance is a higher state that allows others to have freedom of action and opinions, and patiently and fairly tolerates opinions that are different from one's own and traditional views. The best way to win friends is to consider everything from the other person's perspective.

Performance of modern public relations etiquette

1. Language etiquette: It can be divided into three forms of etiquette: phonetic, spoken and written.

Voice type: It expresses the meaning of etiquette through different sounds, that is, it implies different meanings through the pitch, timbre, speaking speed, intonation, etc. of the sound. First of all, the voice expression should make people feel real, simple and natural; secondly, the volume should be controlled appropriately, not high when it needs to be soft, and not noisy when it needs to be deep; thirdly, the tone should be ups and downs and harmonious.

Oral: Various etiquette expressed through spoken language, that is, etiquette expressed through conversation. When expressing, we should pay attention to the principles of time, place and object.

Written: Etiquette expressed through written language, used in non-face-to-face interpersonal communication. Convey your feelings through letters of thanks, congratulatory messages, correspondence, condolence messages, invitations, greetings and other letters. Its two major characteristics are: one is etiquette; the other is normative.

2. Body language: divided into expression language and action language.

Expression language: Etiquette conveyed through various expressions on the human face. The human face is the most colorful and sentimental landscape in the world, including eyes, eyebrows, mouth, nose, Various changes in facial muscles and the posture of the entire head, etc. For example, human eyes have the richest vocabulary in human expression language. "Eye language" is like a mirror of the soul, through which you can observe whether the other person likes you and supports you. The so-called deep gaze indicates reverence, the cross eyebrows and cold eyes refer to enemies, and the flirting glances refer to lovers' secret glances.

Action language: Conveying etiquette through various body movements of people. There are many human body movements, including sign language, shoulder language, leg language, waist language, foot language, etc. Among them, sign language is the most semantically rich action language, such as using the thumb to express praise and greatness; extending the little finger to express contempt; pointing behind someone's back to express impoliteness; pointing the thumb up means good and pointing down means bad; extending the middle finger upward at the same time Make a "V" shape with your index finger to express victory; make an "O" shape with your thumb and index finger to express OK.

3. Ornament language: etiquette behaviors that express certain thoughts and emotional meanings through language symbols such as clothing and objects. One is the etiquette represented by clothing, accessories, makeup, and beauty, and the other is the etiquette represented by various items.

First of all, clothing and items reveal social fashion. Secondly, clothing and objects are a symbol of emotion. Again, the clothing and items are an interpretation of beauty.

4. Sprinkling etiquette: a kind of etiquette that shows respect and welcome to guests by hosting a banquet with wine and dinner. It has become a common practice at all times and in all countries to entertain relatives and friends with wine and banquets. First, express your deep affection for your friends and relatives through delicious food. Second, show respect and politeness to the guests through various etiquette behaviors at the banquet, in order to develop friendly relations with each other in the future.

Types of modern public relations etiquette

1. Internal and external distinction: There are two major types of domestic etiquette and foreign-related etiquette, which focus on the internal and external distinction of the objects served by the etiquette. The former refers to some etiquette norms and regional characteristics prevailing within the country; the latter refers to the etiquette norms that should be followed when participating in foreign affairs activities.

2. From the perspective of the main objects of social entertainment: it can be divided into housekeeping etiquette, official etiquette, business etiquette, and personal social etiquette.

Housekeeping etiquette: In the family, etiquette norms that should be followed when socializing among relatives and friends, including greetings, congratulations, celebrations, gifts, banquets, etc. between family members.

Official etiquette: refers to the etiquette norms that should be followed in official activities, including official writing etiquette, official etiquette for greeting business, official etiquette for public meetings and talks, and official banquet etiquette.

Business etiquette: Etiquette norms that should be followed in work and entertainment in the business department, such as business receptions, business negotiations, business celebrations and other etiquette.

Personal etiquette: The etiquette norms that individuals should follow when participating in social activities, including some basic etiquette, such as shaking hands, introductions, conversations, gifts, etc.