Innovating rescue policies and measures to stabilize tourism fundamentals

Innovating rescue policies and measures to stabilize tourism fundamentals

Recently, the Ministry of Culture and Tourism held a meeting of directors of the National Department of Culture and Tourism in 2022. When planning the cultural and tourism work in 2022, Hu Heping, Party Secretary and Minister of the Ministry of Culture and Tourism, proposed that we should adhere to the general tone of striving for progress while maintaining stability, coordinate the implementation of the 14th Five-Year Plan and the annual work plan, coordinate the prevention and control of epidemic situation and the development of cultural tourism, strive to overcome the impact of epidemic situation, promote the recovery and development of the industry, and strive to help market players and employees get out of the predicament.

It has been two years since the outbreak of COVID-19 epidemic, and the tourism industry has been severely impacted, and tourism enterprises have encountered unprecedented difficulties. In the past two years, governments at all levels, cultural and tourism authorities have adopted various policies and measures to help enterprises solve difficulties and promote the recovery and development of the industry, and achieved certain results. However, due to the uncertainty of epidemic situation, the recovery of tourism market and the survival and development of tourism enterprises still face many practical difficulties. On the basis of scientifically judging the situation, we need to further play the role of policy leverage, innovate policy measures and assistance mechanisms, help enterprises overcome difficulties, preserve strength, accumulate strength, increase energy, and stimulate the survival and development momentum of enterprises.

First of all, we should take practical measures to stabilize the basic development of tourism and maintain its basic strength.

After more than 40 years of development, we have formed a basic force to support the development of the tourism industry, including more than 30,000 A-level scenic spots, more than 40,000 travel agencies, more than 8,000 star-rated hotels and a large number of direct and indirect practitioners in the tourism industry. In the two years since the outbreak of the COVID-19 epidemic, many tourism enterprises have been in a state of suspension or semi-suspension or semi-suspension for a long time, and some skilled and experienced old employees have left their jobs, which has weakened the production capacity and service capacity of tourism enterprises to some extent. Especially in the travel agency industry, due to the sharp decrease in business volume, the loss of professional tour guides is serious. Only by stabilizing tourism enterprises and employees can we stabilize the basic production capacity and service capacity that support the development of tourism.

Therefore, governments at all levels, cultural and tourism authorities should take practical measures to care about the survival and development of tourism enterprises and the employment and life of tourism professionals. Especially for the employees of tourism enterprises, from the perspective of "six stability" and "six guarantees", we should ensure employment, people's livelihood and market players, innovate relief mechanisms, take measures such as sending waiters and contracting enterprises to enterprises, go deep into the front line of enterprise management and help enterprises resume production; By setting up public welfare posts, learning to do OEM work, and systematically "paying more attention to learning", the government's policy dividends will take root and directly reach enterprises and employees, stabilize the basic strength of the development of the tourism industry, and reserve the "bottom fire" for the "comeback" of tourism enterprises.