Brief introduction of sports tourism specialty

The major of sports tourism is based on sports tourism resources, which can cultivate students' ability of planning, development, marketing and management of sports tourism, and can engage in related work in sports tourism industry. The main courses of this major include:

Introduction to sports tourism: introduce the development course, present situation and future trend of sports tourism.

Sports tourism resources and development: including investigation and evaluation of sports tourism resources, design and development of sports tourism products, investigation and analysis of sports tourism market, etc.

Sports tourism marketing and management: including the marketing strategy of sports tourism products, the management and operation of sports tourism market, the quality and standard of sports tourism services, etc.

Sports tourism planning and management: This paper introduces the theory and method of sports tourism planning, as well as the organization, coordination and control of sports tourism management.

Graduates of this major can engage in related work in sports tourism enterprises, tourism enterprises, sports event organizations, tourist attractions and other fields, such as sports tourism product designers, sports tourism marketing managers, sports tourism project managers, sports tourism planners and so on. At the same time, they can become experts and scholars in the field of sports tourism through further study and practice.