How to open a store and do business, master the three steps to lock in consumption

The first step is to guide customers to make their first purchase. Many people only know that opening a store requires attracting traffic, but there are many stages to attracting traffic, and here we talk about the first purchase. How to open a store and do business? What does it mean to guide customers to make their first purchase? To put it simply, it means giving customers a reason to come to your store. This reason may be your activities, it may be a good location, it may be impulsive consumption, or it may be Recommendations from friends, etc. The first traffic flow here will be discussed in subsequent articles. No matter how good your store is, you need to give customers a reason to come and experience it as soon as possible. Remember, as soon as possible, because in business, every day it is open, it will lose money. Therefore, we need to find as many reasons as possible through various channels as soon as possible.

The second step is to guide customers to make a second purchase. What is second consumption? To be precise, it is repeated consumption. I believe that unless the store is really in a place with a large flow of people, such as a bustling area or a tourist attraction. How to open a store and do business? I believe that any store requires repeat consumption from customers. I once ran a nail salon. In fact, it really relied on the repeated purchases of the 100 stable customers in the early stage to protect the rent and labor costs of my store. Since the customers would come with their friends every time they made a purchase, the 100 customers grew and the business grew. It gets bigger and bigger. Therefore, repeat consumption is very important for a store. After all, not all stores are like the boss who sells mutton skewers in scenic spots. As for how to guide customers to repeat consumption, it can be price, product, service, activity, good mood, etc.

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The third step is to truly lock in customers. Does repeated consumption two or three times mean that you have locked in a customer? The first two steps pave the way for the third step. The real meaning of locking in customers is to make customers' consumption in your store become a habit and a part of their lives. How to open a store and do business? To lock in customers, you need to make customers repeat purchases, develop habits, and operate through social interaction to truly make yourself and the store a part of customers' lives.