Examination Outline of "Professional Knowledge and Practice of Tourism Economy" for Intermediate Economists in 2020

If you choose the major of tourism economy in the intermediate economist exam in 2020, you need to know the professional knowledge and practice of tourism economy. I have carefully prepared the "Examination Outline of Professional Knowledge and Practice of Tourism Economy for Intermediate Economists in 2020" for you. You will be able to obtain more examination information continuously by paying attention to this site!

Examination Outline of "Professional Knowledge and Practice of Tourism Economy" for Intermediate Economists in 2020

First, the basic knowledge of tourism economy

1. Tourism supply and demand and changes in the new period. Grasp the meaning of major social contradictions in the new period, understand the main manifestations of insufficient and unbalanced tourism supply, and understand the influence of major social contradictions on tourism demand and tourism supply in the new period; Grasp the concept and characteristics of tourism demand, grasp the law of tourism demand and its elastic meaning; Understand the change of tourist behavior characteristics, familiar with the factors that affect the change of tourist behavior, and understand the changing trend of tourist behavior; Grasp the characteristics, laws and influencing factors of tourism supply, and understand the connotation and path of tourism supply-side reform; Understand the innovative direction of tourism format.

2. The contradiction between tourism supply and demand and its adjustment under global tourism. Grasp the meaning and content of global tourism and understand the development goals and requirements of global tourism; Understand the main content and performance of the contradiction between supply and demand of tourism, and master the connotation and characteristics of the tourism market mechanism; Understand the adjustment mechanism of tourism price and tourism competition, and understand the government regulation content of the contradiction between tourism supply and demand.

3. The construction of tourism industry system under the integration of culture and tourism. Understand the types and significance of industrial integration, and master the motivation and requirements of industrial integration; Master the concept of cultural tourism integration, understand the main manifestations of cultural tourism integration, and be familiar with the path and mode of cultural tourism integration; Master the meaning of smart tourism and define the conditions for developing smart tourism; Understand the meaning and characteristics of industrial technology, understand the connotation and mechanism of industrial technology reconstruction, and distinguish the performance and requirements of tourism industry technology reconstruction; Understand the connotation of cultural creative tourism industry, and understand the connotation and construction strategy of cultural creative tourism industry system.

4. The structure and transformation of tourism industry under high-quality tourism. Understand the meaning and characteristics of high-quality tourism, and be familiar with the development strategy of high-quality tourism; Grasp the concept and characteristics of tourism industrial structure, grasp the content and influencing factors of tourism industrial structure, understand the signs of tourism industrial structure optimization, and be familiar with the optimization path of tourism industrial structure; Grasp the meaning and characteristics of tourism industry transformation, and understand the transformation performance of tourism industry.

5. Analysis of the comprehensive effect of tourism under the development economy. Understand the development and changes of the tourism market under the open economy; Grasp the meaning of tourism microeconomic benefits, be familiar with the factors affecting tourism microeconomic benefits, understand the evaluation method and calculation of tourism microeconomic benefits, and understand the ways to improve tourism microeconomic benefits; Grasp the meaning of tourism macro-economic benefits, understand the evaluation index of tourism macro-economic benefits, understand the basic contents of tourism satellite accounts, and understand the ways to improve tourism macro-economic benefits.

6. Tourism development mode under sustainable development. Master the concept and characteristics of tourism development view, the meaning of sustainable development view and the main characteristics of tourism under sustainable development view, the concept of sustainable development of tourism economy, consumer ethics and sustainable tourism demand, corporate responsibility and sustainable tourism supply, and be familiar with the realization path of sustainable development of tourism economy; Understand the construction of ecological civilization and the development of tourism, grasp the three relationships between ecological protection and tourism development, and understand the formation of tourist destinations; Master the concept and characteristics of tourism planning, understand the classification of tourism planning, understand the requirements and procedures of tourism planning, and be familiar with the contents of the overall planning of tourism development; Grasp the meaning and measurement method of tourist destination capacity, understand the management mode of tourist destination capacity, understand the connotation of tourist destination management, understand the trend of tourist destination management and the future of tourism development.

Second, the hotel management

7. Hotel competitiveness management. Understand the characteristics and types of hotel development strategy, select and implement hotel development strategy; Understand competitive elements, analyze competitiveness, compare and implement hotel competitive strategies; Analyze the resistance to innovation, master innovative methods, and use innovative management mechanism to promote innovative management; Identify the characteristics of hotel crisis, carry out crisis prevention management, and correctly handle exogenous crisis, endogenous crisis and public opinion crisis.

8. Hotel brand management. Identify the meaning, type and function of hotel brand, locate the value, market and brand structure of hotel brand, understand the meaning of hotel service, the composition and characteristics of service quality, design service quality specifications, service provision specifications and service control specifications, implement service quality control, select scientific basis, standards and methods for evaluating service quality, carry out brand communication activities, implement brand protection and realize brand equity value.

9. Hotel marketing management. Understand the characteristics of hotel marketing, clarify the process of hotel marketing management, and grasp the development trend of marketing management; Understand the content of hotel marketing mix strategy and implement hotel "4Ps" marketing management strategy; Design and implement hotel network marketing; Remember the characteristics of green hotels and implement green hotel management; Design the hotel customer relationship management system, select and implement the customer relationship marketing strategy.

10. Hotel management. Understand the hotel lobby atmosphere management, remember the main links and requirements of hotel lobby reception management, clarify the requirements of guest account management and OTA business management, understand the principles and requirements of guest room hardware design and basic requirements of service management, implement room revenue management, understand the characteristics of hotel catering management, make decisions on the functional configuration of hotel catering facilities, catering management methods, varieties and prices of cuisines, implement catering revenue management, understand the characteristics and requirements of hotel equipment management and energy management, and understand the basic links and requirements of equipment management.

1 1. Hotel human resource management. Understand the characteristics of human resources and the main indicators of human resources management, implement competency-based management, contract management and pressure management, make employee employment decisions, choose employee recruitment and selection methods, implement employee recruitment evaluation, conduct employee training, implement employee distribution management, choose appropriate performance evaluation methods to implement performance evaluation, avoid misunderstandings in performance evaluation, conduct employee performance interviews, determine hotel salary composition, determine salary management principles, design salary level and salary structure model, and pay employees according to law.

12. Hotel financial management. Understand the principles and procedures of hotel financial budget, choose the method of financial budget, prepare the hotel financial budget, choose the depreciation method of fixed assets, calculate the depreciation of fixed assets, control the cash income, accounts receivable and inventory of the hotel, understand the classification and composition of hotel costs, compare and choose the cost control methods, and implement hotel financial analysis by using economic indicators such as current ratio, asset management ratio, debt ratio and profitability.

13. New hotel format management. Identify the characteristics and evaluation requirements of boutique hotels, and understand the establishment and management of boutique hotels; Interpret the concept and core elements of cultural theme hotels, analyze the basic conditions and requirements of cultural theme hotels, and build and manage cultural theme concepts, atmosphere and activities; Understand the concept and characteristics of tourist homestays, and monitor the grade and evaluation of tourist homestays; Analyze the economic concept and characteristics of * * *, understand the definition and characteristics of * * * accommodation, clarify the management requirements and service specifications of * * * accommodation, and promote the continuous innovation and development of new hotel formats.

Three. Operation and management of travel agency industry

14. The emergence of tourism service industry. Understand the market environment in which the travel agency industry changes to the travel service industry, be familiar with the specific functions and different forms of consumption demand, technological change and capital in the market environment, master the three forms of expression formed by the travel service industry, understand the intermediary properties of the travel service industry, master the concepts and characteristics of the travel service industry, understand the differences between the travel agency and the travel service industry, be familiar with and understand the composition of the travel service industry, and master the concepts of offline traditional travel agencies and online travel service enterprises.

15. The new format of travel agency industry. Understand the background of online travel service industry, be familiar with its development process and stage division, grasp the specific performance and development model of online travel service industry in its growth and perfection period, grasp the classification standards and types of online travel service enterprises, analyze the operating characteristics of different types of online travel service providers, understand the influence of online travel service providers on traditional travel agencies, and master the ways of informationization of traditional travel agencies. This paper analyzes the main reasons for the offline layout of online travel agencies, understands the phenomenon of Internet companies involved in tourism, grasps the future development trend of online travel agencies, and analyzes the measures taken by traditional travel agencies to deal with the impact of online travel agencies.

16. Marketing management of travel agencies. Familiar with the concept and connotation of travel agency marketing, master the characteristics of travel agency marketing; Familiar with the essence and task of travel agency marketing management, the function and process of travel agency marketing management, the basic elements of travel agency marketing mix, the factors affecting travel agency pricing, the objectives, strategies and methods of travel agency pricing, sales channels, the types and strategies of travel agency sales channels, the concept of travel agency promotion and the strategies of travel agency promotion mix. Understand the network marketing media and methods of tourism service enterprises, and be familiar with the network marketing model of tourism service enterprises.

17. Human resource management of travel agency industry. Understand the meaning of human resources, grasp the connotation of human resources management in travel agency industry, and analyze and master the characteristics of human resources management in travel agency industry; Understand the meaning and types of human resource planning in travel agency industry, be familiar with the content of human resource planning in travel agency industry, and master the principles and implementation methods of human resource planning in travel agency industry; Understand the incentive mechanism of human resources in travel agency industry, be familiar with the salary management and performance management of human resources in travel agency industry, and understand the corporate culture construction in human resources management in travel agency industry.

18. Development strategy of travel agency industry. Understand the reasons why the online travel service industry will continue to grow, understand the essence of online and offline travel service industry services, be familiar with the reasons for the integration of travel services and off-site life services, grasp the driving force of the transformation from traditional stores to agents or individualization, understand the specific performance of intelligent technology leading industry innovation, grasp the impact of enjoying the economy on business innovation, be familiar with the measures to improve the industry concentration of travel agencies, analyze the role of strengthening the integration strategy and value-added strategy of off-site life services, and understand the differences between offline and online travel agencies in winning customers.

Four, the management of tourist attractions

19. Main formats of tourist attractions. Understand the connotation, types, development process, development status and problems of theme parks, and understand the development path; Understand the connotation, development status and trend of holiday tourism, and understand the development path; Understand the connotation, value, development status and problems of heritage tourism, and understand the development path; Understand the connotation, development status and development path of industrial tourism; Understand the connotation, significance, development mode and development path of rural tourism; Understand the connotation, development status and development path of national parks; Understand the connotation, function and development status of museums, and understand the development path.

20. Planning of tourist attractions. Understand the theoretical basis of tourism planning and scenic spot planning, understand the preparation procedures of scenic spot planning, and understand the basic requirements and contents of scenic spot planning; Understand the concept and classification of project planning, master the principles of project planning, understand the characteristics and methods of project planning, and master the contents and operating procedures of project planning.

2 1. Investment analysis of tourist attractions. Understand the concept of investment in tourist attractions, understand the concept and classification of investment subjects in tourist attractions, and understand the trend of diversification of investment subjects; Understand the concept, characteristics, mode selection, field selection, advantages and limitations of government-oriented investment, and understand the concept, characteristics and mode selection of market mechanism-oriented investment mode; Understand the characteristics of tourism investment, scenic spot investment and scenic spot investment in the capital era; Master the evaluation methods and financial evaluation indicators of microeconomic and macroeconomic benefits, understand the basic contents of social benefit evaluation, and master the basic contents of ecological benefit evaluation and cultural benefit evaluation.

22. Operation and management of tourist attractions. Understand the concept of environmental capacity of tourist attractions, master the calculation method of environmental capacity of tourist attractions, and master the countermeasures of environmental capacity regulation of tourist attractions; Understand the concepts and contents of smart tourism and smart management in scenic spots, and master the modern technology used in smart management in scenic spots; Understand the background and significance of standardized management of scenic spots, and master the main standards adopted by standardized management of scenic spots in China; Understand the concept and main types of scenic spot crisis, and understand the phased impact of scenic spot crisis management; Remember the structure and characteristics of human resource management in China tourist attractions, master the contents and strategies of human resource management in tourist attractions.

23. Tourist attractions management system. Understand the connotation and characteristics of the management system of scenic spots in China, and understand the changes, competent departments and management system of scenic spots; Grasp the property rights characteristics of tourist attractions and distinguish the management modes of different scenic spots; Understand the innovation of scenic spot management system.