The role of tourism motivation

Tourism motivation is not only the starting point of tourists' whole tourism activities, but also runs through the whole process of tourism activities, affecting tourists' future tourism activities. Analyze and summarize the effect of tourism motivation on tourism behavior, mainly in the following aspects.

(1) Promote tourists to create necessary tourist conditions. The tourism opportunities that have been formed urge tourists to make some necessary arrangements for their daily work and life, adjust the pace of life, prepare for the relatively concentrated leisure time needed for tourism, adjust the use direction of funds, raise necessary expenses for tourism, and prepare for other objective conditions needed for tourism.

(2) Urge tourists to collect, analyze and evaluate tourism information. In order to carry out tourism activities, driven by tourism motivation, tourists will collect all kinds of tourism information from various channels and aspects, analyze the content of tourism information and the reliability of tourism information sources, screen, compare and evaluate tourism information, and take it as the basis for tourism selection, and finally make tourism decisions.

(3) Leading tourists to make specific travel plans. Under the control of tourism motivation, tourists will compare the information they have obtained with their own needs, choose different tourism projects, choose the tourism projects that can best meet the needs of tourists and the tourism modes that are most conducive to the realization of tourism motivation, and make tourism plans including specific tourist attractions, tourism routes, tourism modes, tourism time arrangements, etc. to prepare for tourism activities.

(4) Initiate and maintain tourism behavior towards the predetermined tourism goals. After tourists make travel choices and make travel plans, their travel opportunities will promote them to produce travel behaviors and embark on a journey of tourism activities. Tourism activity is an evolutionary process, including many aspects, which takes some time. In the course of tourism activities, tourists will encounter various situations. Under the control of tourism motivation, tourists will take a positive attitude towards activities and conditions that meet tourism expectations and goals. They hold a negative attitude towards activities and conditions that do not meet the expectations and goals of tourism. So as to constantly adjust their tourism behavior, overcome the difficulties encountered in the process of tourism, and make their tourism behavior develop in the direction of realizing the predetermined tourism goals.

(5) Evaluating tourism activities by subjective criteria. In the process of specific tourism activities, tourism motivation is also the subjective standard for tourists to measure tourism effect and evaluate tourism. Whether the actual content and experience of tourism meet the expectations and goals of tourism motivation, the degree of conformity and whether there is anything beyond expectations will make tourists have different psychological experiences of different nature and degree. According to this psychological experience, tourists will make various comments on the content and activities of tourism. These tourism evaluations will be stored as an experience in the tourist's memory, which will affect his attitude towards this tourism activity and his choice tendency for tourism activities in the future. For example, tourists' positive feelings and good impressions of scenic spots in tourism activities not only become positive psychological factors to promote new tourism activities, but also may give tourists the motivation to come here again.