How to treat the market reaction after the opening of domestic outbound travel?

The impact of the optimization of entry and exit policies on tourism consumption is rapidly emerging. The number of outbound air tickets and overseas hotel searches on many online travel platforms has increased greatly. Japanese, Korean, Thai and other Asian countries are favored by China tourists, and the high international air ticket prices are expected to fall.

Outbound travel data has risen sharply.

12 On the evening of February 26th, the joint prevention and control mechanism of the State Council released the Overall Plan for Implementing Class B and B Management of novel coronavirus Infection, proposing to optimize the management of personnel exchanges between China and foreign countries. Persons who come to China for nucleic acid testing 48 hours before departure can come to China without applying for a health code from China embassies and consulates abroad, and fill in the results on the customs health declaration card. Cancel the nucleic acid detection and centralized isolation of all personnel after entry.

At the same time, the plan also proposes to cancel the number control measures of international passenger flights such as "five ones" and load factor restrictions. Further optimize the arrangements for foreigners to come to China for work, production, business, study abroad, visit relatives and reunion, and provide corresponding visa facilities. According to the international epidemic situation and the ability of service guarantee in all aspects, the outbound tourism of China citizens will be resumed in an orderly manner.

After the release of the plan, the number of overseas popular destinations, outbound air tickets, hotels, visas and other searches increased rapidly.

Ctrip data shows that within half an hour after the release of the plan, the search volume of overseas popular destinations on Ctrip platform increased by 10 times year-on-year, and the search volume of outbound air tickets (including Hong Kong, Macao and Taiwan) and overseas hotels reached the peak in three years.

According to the data of Tongcheng platform, after the release of the plan, the instantaneous search volume of international air tickets on the whole platform increased by 850%. As of 9: 00 a.m. on February 27th, 65438, the international air ticket order volume has reached 2.5 times that of the whole day on February 26th, 65438. At the same time, the number of visa consultations on February 27th, 65438 increased by 15 times compared with the previous day, reaching the peak in three years.

Asian countries are favored.

Among the popular overseas tourist destinations, Japan, South Korea, Thailand and other Asian countries are among the best.

According to the data of Tongcheng Tourism Platform, the top three overseas destinations that China tourists are most concerned about are Japan, South Korea and Thailand. The main search users for outbound travel are from Beijing, Shanghai and Guangzhou. In the user visa consultation, the popular destinations are Thailand, Singapore, Japan, Malaysia, the United States, and some European Schengen visas.

According to the data of Tuniu Travel Network, overseas destination countries such as Japan, the United States, Thailand, South Korea and Maldives, as well as overseas destination cities such as Phuket, Tokyo, Pattaya, Bali and new york rank high in search popularity.

According to Ctrip data, China, Macau, China, Hong Kong, Japan, Thailand, South Korea, the United States, Singapore, Malaysia, Australia and the United Kingdom have become the top ten destinations with the fastest growth in search volume.

"At present, the policy is clear and the tourism industry faces important opportunities. The long-suppressed outbound travel will make great progress. First of all, countries with loose policies and close distance such as Southeast Asia may benefit. In terms of time, outbound tourism is likely to fully recover during May 1 next year. " Yang Yanfeng, director of the Online Tourism Research Center of Beijing Union University, told the China Business Daily reporter.

"Chinese mainland tourists have made great contributions to international tourism in Asia. At present, the number of international tourists in China mainland has recovered less than 5%, and the absence of China tourists has caused a slight increase in Asian tourism prices to some extent. With the gradual liberalization of outbound travel, policies are favorable and price concessions are superimposed. I believe that these areas will take the lead in welcoming China tourists. " Fang Zezhen said.

Fares are expected to fall.

Since the outbreak of the epidemic, although the total amount of outbound travel is low, the per capita consumption of outbound travel has increased rather than decreased. Ctrip data shows that in the past six months, the per capita air ticket and the consumption of high-star hotels in the mainland have increased by 64% and 40% respectively compared with the pre-epidemic 20 19.

Lan Xiang, dean of Qunar.com's Big Data Research Institute, believes that compared with the average price before the 20 19 epidemic, the international air ticket price is still at a high level, and it will take some time for international flights to return to normal. "The adjustment of immigration policy is conducive to the orderly recovery of international flights, and the number of inbound and outbound passengers will pick up in the short term. With the gradual normalization of the relationship between supply and demand of entry and exit air tickets, it will drive international air tickets.