How to Enhance the Core Competitiveness of Tourism Products

First, produce diversified tourism products. At present, the level, hobbies, aesthetics and consumption levels of tourists are different, which determines that tourism products should not be single, but diversified to meet the needs of various tourists. Generally speaking, the characteristics of tourism products should be mainly reflected in three aspects: functional pleasure, spatial non-transferability and inseparability of production and consumption. These three characteristics reflect that the competitiveness of tourism products mainly depends on the optimal combination of tourism experience and tourists' needs. According to these characteristics, the production of tourism products, leisure tourism products, health tourism products, festival tourism products, adventure tourism products, science and education tourism products, conference tourism products, folk tourism products and transnational tourism products will attract more Chinese and foreign tourists. The content of each scenic spot and tourism product should also be rich and colorful to suit the tastes of various tourists. This requires developing diversified tourism products, and at the same time, integrating the contents of scenic tourism products, enriching the connotation, and making them diversified in product content. For example, Daxin Detian Waterfall, as a tourism product, is not only a tourist destination, but also should expand and enrich the contents of tourism products, integrate Daxin humanistic tourism resources such as Liyang ancient city, border customs and Xu Ge culture, and integrate with Detian Waterfall to enrich the cultural connotation and product content, so that tourists can see more things, stay longer and enhance their competitiveness.

Second, cultivate characteristic tourism products. In the competition of tourism market, "product personalization" has become an important feature and trend of tourism development. The specific connotation of tourism products determines their ability to survive and develop. Only by realizing the "original characteristics" of the uniqueness, invisibility and unclonability of the product can it have long-term attraction and vitality in the competition in the tourism market. In this sense, tourism products have no characteristics, no appreciation, no participation and no cultural connotation, so it is difficult to attract tourists. Therefore, in order to improve the competitiveness of tourism products, we must attach importance to the design of tourism image and cultivate characteristic tourism products. Generally speaking, it is not necessarily the general factors such as time, distance and cost that affect tourists' travel, but the popularity, reputation, recognition or other factors of tourism products, and this "three degrees" reflects the characteristic tourism products. Therefore, it is necessary to strengthen the planning of tourism image, highlight the characteristics of Guangxi tourism products through image design, increase recognition and visibility, and induce tourists' desire to travel.

Third, set a reasonable price for tourism products. The competitive advantage of tourism is not only reflected in the appearance of products, but also in the reasonable cost performance. Because the comprehensive competitive advantage of tourism mainly comes from the effective combination of the intrinsic value and external price of tourism products in the tourism market. When choosing tourism products, tourists will not only consider the intrinsic value of the products, but also pay attention to the price of the tourism products. Therefore, the price of tourism products is also an important factor to determine its comprehensive competitiveness. From the perspective of Guangxi, tickets for some scenic spots are too high and the prices are worthless; Although some scenic spots are open and do not charge tickets, they charge a lot of fees from ancillary facilities and services, and charge "tickets" in disguise; Some scenic spots make excuses, and the "Garden in the Garden" charges repeatedly. These not only increase the burden on tourists, but also lack competitiveness. Therefore, formulating a reasonable price mechanism and policy is the most effective management method for the reliability and sustainability of tourism market competition. In order to enhance the comprehensive competitiveness of tourism and promote the healthy and sustainable development of tourism, local tourism management departments and price departments should set reasonable prices of tourism products. In the process of pricing a tourism product, we should not only fully consider the value of the tourism product reflected in the price itself, but also consider the level and consumption affordability of tourists, and conduct research, solicit opinions and hold hearings to listen to the opinions of all sectors of society.