What are the views on tourism IP expounded in the book "Those who get tourism IP get the world"?

Super IP may be born in many industrial chains, such as "super sports IP", "super culture IP" and "super education IP" ... and these super IPS can be transformed into "super tourism IP" as long as they are grafted with tourism. Therefore, super tourism IP is the most complex, comprehensive and cross-border of all super IPS. In this sense, all super IP can be transformed into super tourism IP, which is also the only way for most super IP to realize diversification and realization. In today's era when community organizations and technical conditions are mature, how to build and inherit their own super tourism IP is the most headache for the tourism industry.

For this problem, Hong Qinghua summed up his "9C theory". He believes that tourism products only include content, beauty, creativity, personality, communication, capital, penetration, credit and credit.

In the book "Tourism, IP is the Best in the World", Hong Qinghua elaborated the story of "How to create and inherit the tourism super IP in the best soil and environment" to help the tourism industry find its own IP dream and create a perfect IP experience for consumers in China's super IP era.