Tourism activity planning scheme

In order to ensure the smooth development of things or work, it is usually required to make plans in advance, which has the characteristics of operability and feasibility. So how to make a scientific plan? The following is my carefully organized tourism activity planning scheme for reference only. Let's have a look.

Tourism activity planning scheme 1 1, activity objectives

An activity is an action with a certain purpose. What kind of purpose determines what kind of activities. In a sense, the goal is the "right and wrong" problem in activity planning. Before determining the plan, we must grasp the general direction, set up a good banner, and make things clearer after defining the goals. The purpose of the activity should not only be clear, but also feasible and quantifiable, so that the activity planning can be targeted.

2. Market

Before determining the theme, the event planning must clearly understand the relevant situation of market activities and the activities of competitive brands, analyze competitors and target consumers, put forward their own accurate positioning, and elaborate the market status and the purpose of the event. Is the activity aimed at the owner of the target market or a specific group? What is the scope of activity control? Who is the main target? Who is the secondary target? Whether these choices are correct or not will directly affect the final effect.

3. Theme

The theme includes the main purpose, central task and significance of the activity. This part is a high summary of the activities and the soul of the whole planning. To be accepted by the general public, we must choose a good theme and solve two problems: determining the theme of the event and the theme of the packaging event. The determination of the theme should reflect two aspects: first, it should be closely related to the activity; The second is to maintain unity in style, but it should also be different from other similar activities with uniqueness. You can't do everything in an activity. Only one theme, and only one theme, which is worth popularizing at present, can be conveyed to the target consumer groups. It's called "doing something, not doing something".

Step 4 name

The name of the event is also very important, and it must be absolutely attractive to avoid falling into the stereotype. As the saying goes, "soldiers have no constant potential, and water is impermanent." "People without me, people without me, people without me, and people without me change" is a manifestation of innovation. And real innovation will inevitably require originality and originality. Former Intel President Grove once said: The whole world will fight for "eyeballs", who can attract more eyeballs; Who can be the master of 2 1 century? Activity planning+dare to do what others have never done, "dare to be the first in the world", so as to attract the attention and interest of target consumers, arouse social repercussions and achieve the purpose of effective communication.

5. Activity flow

Process arrangement refers to arranging sub-projects of activities according to the progress order and division of labor. The activity flow is the direct embodiment of the activity plan and the procedure of activity implementation. The key to how to attract participants and organizers in this process is to be specific and distinctive, and strive to meet the expectations of participants. The activity itinerary is the part that participants are most interested in and organizers are most concerned about in the whole process. To create bright spots, highlight key points, concise and vivid language, clear expression.

6. Place of leisure activities

The planning and selection of leisure activity places means where leisure activities are held, which depends on the theme and direction of leisure activities. In addition, when choosing a specific venue, we should also comprehensively consider the use cost of the venue, whether the schedule meets our own requirements, and how the service of the event venue is.

7. Leisure activity price and preliminary budget

The preliminary budget of leisure activities is the preliminary budget of various expenses and expected income for holding leisure activities. There are many uncertain factors in leisure activities, which need to be adjusted accordingly with the change of the situation. The cost budget includes venue leasing, equipment purchase, daily administrative expenses, labor remuneration, public relations activities, etc.

8, division of labor, investment promotion and promotion plan

Division of labor, investment promotion and publicity promotion plan are the specific implementation plans of leisure activities, and these three plans will affect each other in the specific implementation. The personnel division plan is to make overall arrangements for leisure activities. Investment promotion plan is mainly a variety of strategies, measures and methods to attract tourists to visit leisure activities. The publicity and promotion plan is to establish the brand and image of leisure activities, and at the same time serve the investment promotion of leisure activities.

Tourism activity planning scheme 2 I. Activity purpose

1, strengthen team cohesion and teamwork ability;

2. Stimulate the enthusiasm of employees to participate in various activities of the company;

3. Strengthen and consolidate employees' familiarity with the company's management system, corporate philosophy and product knowledge;

4, leisure and entertainment, to alleviate work fatigue.

Second, the active object.

All employees per hour

Third, the activity time

Mid-August of 20xx, or mid-September of 20xx.

Fourth, the venue

Chimelong water park

Verb (abbreviation for verb) tourist route

Depart from the company at 8 am and arrive at Guangzhou Changlong Water Park at 9 am.

Drifting River (10-1 1)

Enter from the team entrance at the east gate, which is closer to the center stage. The drifting river is a long and narrow drifting landscape belt, which is divided into six landscape areas along the way. Tropical customs, ice age and Penguin Island are just one of them. However, these penguins in black and white dresses are really cute. They are lying on the floating ring and counting penguins. Suddenly, they were hit by a friend's floating ring that caught up from behind. So the two teams went around and continued their drifting journey.

Super speaker (1 1 point 10 point-12 point)

Loudspeaker is a large-scale project in water park, so you must play it. Eight people occupied two floating circles. After listening to the commentator's explanation, they couldn't wait to climb the floating circle, and they didn't forget to ask the staff to take a group photo for them. They will take the camera away when they come back. The rotating force of the huge horn made the girls scream. Personally, I think it is similar to the impact of a roller coaster, but the water column that came at me was still somewhat unexpected. An experienced friend said that it would be faster and more exciting to play the behemoth bowl after playing the big horn.

12 o'clock-12: 30 lunch and free activities.

Beast Bowl (12: 30-13: 30)

The behemoth bowl is an upgraded version of the big horn, and its shape design is not as dazzling as the big horn. However, due to the semi-sealed giant bowl and the longer slideway, the bowl can rotate at a higher speed in the floating ring, and people really feel thrown out when sitting in the floating ring.

Jet chute (13: 40-14: 40)

Jet slide is the highest project in the whole water park, with good vision and good vision. However, standing on the high platform is really a little scary. After listening carefully to the lecturer's demonstration, I climbed up the floating circle and prepared to challenge this "water roller coaster". Due to the height and strong current, the whole floating ring slides very fast. In addition, the slope formed by the track sometimes makes you feel weightless. In addition, there is no safety belt protection, so there is the impact of water flow, which increases the thrilling coefficient of play.

Racing competition (14: 50-15: 50)

Car racing is a project that can be challenged with friends. Different from other events, this event is to pounce down the slide with a skateboard similar to surfing. It is more participatory and skillful than sitting in a floating ring, faster than anyone and farther than anyone else. The secret of gliding is to clamp your hands and feet and reduce the resistance of water flow. But in this project, because of the principle of acceleration of gravity, those friends who are not fat in weight and figure are also easy to dominate. For reference only.

vertical limit

It is also a project that challenges speed and height, also known as super slide. There are three tracks, among which the blue track is fully enclosed, with many corners and strong centrifugal force.

Big skateboard (16-17)

After experiencing the difficult sprint competition and vertical limit, coming to the big skateboard is a relaxing and stretching project. It is also a project suitable for two people to play. The huge platform of the big skateboard provides an excellent view.

Free activities for half an hour, 17: 30 back to the company.

Cost budget of intransitive verbs

August

Adult ticket 198 yuan/person _83 people 16434 yuan.

College student ticket 160 yuan/person _2 320 yuan.

Edible self-provided

Large storage cabinet 40 yuan/10 400 yuan.

Car and fuel costs 100 yuan _ twice in 200 yuan.

* * * 17354 yuan

10% discount on group purchase 156 18, 6 yuan.

September

Adult ticket 140 yuan/person _83 people 1 1620 yuan.

College student ticket 1 10 yuan/person _2 220 yuan.

Edible self-provided

Large storage cabinet 40 yuan/10 400 yuan.

Car and fuel costs 100 yuan _ twice in 200 yuan.

* * * 12440 yuan

Group purchase 10% discount11/96 yuan.

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