The main features of China citizens' outbound tourism market are as follows.

The main features of China citizens' outbound tourism market are as follows:

1. Rapid growth: With the development of China's economy and the improvement of people's living standards, more and more China citizens have started to travel abroad, and the scale of the outbound tourism market has been expanding.

2. Improvement of consumption power: With the improvement of national income, the tourism consumption power of China citizens is also constantly improving. More and more China tourists choose high-end hotels and high-priced tourism products, and overseas shopping has become an important part of their tourism.

3. Diversified demands: The tourist demands of China tourists are more and more diversified, and they are no longer satisfied with the traditional tourist routes and scenic spots, but pay more and more attention to personalized travel modes such as cultural experience, leisure and vacation, adventure and free travel.

4. Emerging destinations are popular: In addition to traditional popular tourist destinations, such as Europe, the United States and Japan, more and more American tourists are beginning to explore emerging tourist destinations, such as Southeast Asia, Africa and Latin America.

5. Mobile Internet era: With the popularity of mobile Internet, more and more China tourists make travel reservations, share travel experiences and obtain travel information through mobile App, which promotes the digital, intelligent and liberalized development of tourism.