Characteristics of tourism management professionals

Undergraduate tourism management majors cultivate applied professionals who master the basic theories, professional knowledge and skills of modern tourism management, have international vision, management ability, service awareness and innovative spirit, and can engage in tourism-related business, management, planning, consulting, training and education.

Training requirements

Quality requires excellent moral quality and correct world outlook, outlook on life and values; Have good professionalism, teamwork spirit, sense of the times and international vision; Have a sense of professional identity, professional responsibility and professional achievement; Physical and mental health, in line with the Ministry of Education's "National Student Physical Health Standards" test requirements.

Knowledge demand

Master general knowledge of philosophy, law, sociology, science and technology, language and literature, art, career development and education and training; Systematically master basic theoretical knowledge and methods such as mathematics, physics, economy and management, and information technology; Familiar with the theoretical knowledge and methods of tourism management such as management, economics, marketing, financial management, introduction to tourism, tourism reception industry, tourism destination management, tourism consumption behavior, etc. To encourage mastering the theoretical frontier and development trends of this discipline; Understand laws, regulations and international practices related to tourism management.

Professional ability requirements

Have the self-study ability to acquire and update relevant knowledge of tourism management; Have the basic skills of applying professional knowledge to practice; Have the consciousness of tourism service and management ability; Have general skills in information processing operation and application; Proficient in 1 foreign language and have certain listening, speaking, reading and writing skills; Have professional writing skills, strong language expression and communication skills.

Innovation and entrepreneurship requires mastering the basic knowledge needed for innovation and entrepreneurship, having the spirit of exploration, innovative consciousness and practical ability needed for innovation and entrepreneurship, understanding the industry environment, entrepreneurial opportunities and entrepreneurial risks, encouraging students to experience all aspects of entrepreneurial preparation, and having basic innovative and entrepreneurial qualities.