Historical process and development model of suburban tourism projects

The embryonic form of "Nongjiale" tourism comes from rural tourism at home and abroad, which combines the unique rural landscape and folk customs of China, so it has a distinctive local brand. At the same time, it is also the inevitable product of people's diversified tourism needs, increased leisure time, and gradually improved living standards, which aggravates "civilization disease" and "urban disease". It is a typical example of the transformation of tourism products from sightseeing level to higher level of vacation and leisure.

Rural tourism has a history of more than 30 years abroad, and some developed countries in Europe and America have carried it out successfully. In the early 1960s, Spain, a big tourist country at that time, renovated the castle in the countryside and transformed it into a hotel called "Paledo National Inn". At the same time, it plans to build large-scale farms and manors, providing hiking, horseback riding, gliding, mountaineering, rafting, participating in farming activities and other projects, which has created a precedent for rural tourism in the world. Since then, rural tourism has been advocated and developed in the United States, France, Poland, Japan and other countries. From 65438 to 0996, the total income of American country inns was 4 billion dollars. In 1997, there were180,000 people in the United States who went to the countryside and farms for vacation. There are 1500 sightseeing farms in the eastern United States alone, and there are many pastures dedicated to tourism in the west. At present, more than 65,438+06,000 farmers in France have established family hotels and carried out farm tourism. 33% tourists in this country choose to spend their holidays in the countryside. Rural tourism receives 2 million tourists every year, which can bring 70 billion francs to farmers, equivalent to 1/4 of the national tourism income. In European and American countries, rural tourism has reached a considerable scale and embarked on the track of standardized development, showing strong vitality and great development potential.

In China, rural tourism in the true sense began in the 1980s, and it was produced under the guidance of special tourism poverty alleviation policies. However, due to its late start, it is still in its infancy. At present, the development of rural tourism in all parts of China is developing towards the comprehensive direction of sightseeing, investigation, study, participation, recreation, leisure, vacation and entertainment. Among them, the rural tourism projects with the highest participation rate and revisit rate of domestic tourists are: folk tourism with the content of "staying in farmhouse, eating farmhouse meals, doing farm work and listening to farmhouse music"; Agricultural picking tourism with harvesting various agricultural products as the main content; Rural festival tourism with folk traditional festival activities as its content. Therefore, farmhouse tourism is a form of rural tourism, and it is a new tourism project that combines traditional agriculture with tourism. China Nongjiale originated in Chengdu, Sichuan, with specific locations in Qingchengshan, Pixian and Wenjiang of Dujiangyan City. Later, it developed to the whole Chengdu Plain, Sichuan Basin and even the whole country. Rural tourism named after "farmhouse music" really started at the Peach Blossom Festival held in Fang Shu Village, Longquanyi, a suburb of Chengdu in 1987. This Peach Blossom Festival combines farming activities, rural pastoral scenery, local folk culture, rural dwellings, settlement culture with modern tourism, vacation, leisure and entertainment, forming a brand-new form of tourism.