Commercial graphics-how to find suitable graphics for PPT?

What is an illustration?

Illustrations mean to accompany some text, articles, etc. with related pictures. Make the words and ideas more clear and clear.

1. Application scope of illustrations

Free creative categories:

Doujinshi exhibition picture books, birthday greetings, character Q version cartoon creation, travel notes and paintings, street Graffiti etc.

Decorative paintings:

Home decoration, wall scenery, curtains, fabrics, storage, etc.

Publications:

Illustrations used on book covers, book inside pages, book jackets, book content supplements, etc.

Includes illustrations used in editorials such as newspapers and magazines.

Commercial promotion:

Advertising DD includes illustrations used in newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and television advertisements;

Commercial Image design: product logo and corporate image (mascot);

Product packaging design;

Packaging design and illustrations DD consumer guidance, product descriptions, instructions for use, charts, catalogs< /p>

Film and television multimedia:

Character and environment art settings or interface design for film and television dramas, commercials, and the Internet.

Game design:

Game promotional illustrations, game character settings, scene settings

Animation, comics, cartoons

Animation original paintings Setting, comic design, cartoon design

Basically all commercial paintings can be included in the category of illustrations.

Two major types of applications

In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.

Literary illustration - a visual art form that reproduces the plot of an article and embodies the literary spirit.

Commercial illustrations - convey product information for enterprises or products, a form of image expression that combines art and commerce.

The illustrator obtains related remuneration, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.

Definition of illustrations

There are certain differences between modern illustrations and artistic illustrations in the general sense. There are differences between the two in terms of functions, forms of expression, and communication media. The service objects of modern illustrations are first of all products. Commercial activities require that the information carried be conveyed to the audience accurately and clearly, hoping that people will correctly receive and grasp the information, and allow the audience to take action while giving them a beautiful feeling. Therefore, it is said to serve commercial activities.

Art illustrations in a general sense generally have three functions and purposes:

As a supplement to text;

To allow people to obtain the satisfaction of perceptual knowledge;

Express the artist’s aesthetic concepts and expression skills, and even express the artist’s world view and outlook on life.

Modern illustrations are very functional, and deviation from the pure art purpose of visual communication often weakens the function of modern illustrations. Therefore, the design should not allow the subject of the illustration to be ambiguous. It must be based on clarity, simplicity and accuracy.

The appeal function of illustrations

The basic appeal function of modern illustrations is to convey information to the audience in the most concise, clear and clear way, arouse their interest, and strive to convince them of the delivered content. And in the aesthetic process, they readily accept the content of the propaganda and induce them to take final action.

Display vivid and specific images of products and services and convey information intuitively.

Stimulate consumer interest.

Enhance the persuasiveness of advertising.

Strengthen the appeal of products and stimulate consumers’ desires.

2. Illustrations are commonly known as illustrations in China. Commercial illustrations popular in foreign markets today include publication illustrations, cartoon mascots, film and television posters, game character settings and game built-in art scene designs, advertisements, comics, picture books, greeting cards, wall calendars, decorative paintings, packaging, etc. form. Extended to virtual items and related visual applications on current network and mobile platforms. How to find suitable images for PPT?

If the PPT is to be generous and beautiful, then the pictures must be of high quality. Where can you find high-quality picture materials?

Have collected dozens of websites but have no idea where to start?

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Actually, as long as you remember these 4 image search methods, it will last you a lifetime.

Method 1: Lenovo and divergent thinking

When I think of looking for pictures, the first channel that comes to mind is Baidu image search, but the problem is that many people don’t know how to search for pictures.

Come on, let me test you. If you want to express "time", what keywords do you search for?

Don't tell me it's "clock"!

If they are all clocks, how can they be creative?

Want to try something more artistic?

Hourglass? Have you tried searching for hourglass?

If you want to express a deeper sense of history, try using a "sundial"?

Hey, I didn't expect that all the photos found in the search were ordinary photos, which are too ordinary.

Hey, what about the picture below?

Feel it, this picture expresses the feeling of time travel, okay?

We have many ways to find the right time. The key is that we need to use

Associative and divergent thinking

When many people ask them to find time, what they think of is "clock" and "watch". The quality of the pictures found will not be too high.

But we will use association and divergent thinking. "Sundial", "Hourglass", "Time Travel", "Time Memories", "Spring Equinox", "Autumnal Equinox", "Meridian" etc. come to mind.

In this case, you will search for many different pictures. Just like when we searched for "time travel" and found a picture of a hot air balloon, we will have new inspiration at this time. Try "hot air balloon travel".

Hey, don’t tell me, it just feels right!

You must learn to use associative thinking to search for pictures, that is to say, come up with exact keywords for the pictures you need. . If not, it doesn’t matter. Keep adjusting during the search process until you find the best one.

For example, want something literary?

Want to think about seasonal changes, such as the following?

This kind of good pictures not only gives you pictures; Big picture captioning inspiration.

So remember, the first key to finding pictures: the training of associative and divergent thinking!

Method 2: Combination keyword search

Now return to The keyword "clock" has another big trick!

These clock pictures look too ordinary, in the style of old illustrations? The first row is actually full of advertisements.

Look, what kind of material did I find?

Huh? Same Baidu, different results?

So, this is what I found The second password of the picture:

Combined keyword search

I searched for "creative clocks" and "simple clocks"

Don't believe it? Try searching Take a look at "Creative Mouse".

How is it? Isn’t it great?

Okay, let’s do it again. Guess what keywords were used to search for this?

Yes, it is "Creative Keyboard"

Hey, I mean to use combination keywords, but not all combination keywords use the word "creative"!

Of course creativity is a good word. You can get a lot of inspiration by searching for "creative posters" and "creative design", but if you need a large picture, what keywords should you add?

Of course it is "high definition" or "wallpaper". You see, the wallpaper style is different.

Friendly reminder, don’t search for “beauty_ka渉卂

Now you know? The reason why you can’t find good pictures is not because of the lack of good websites. It’s because you want to Learn to think by association and keywords.

Everyone uses Baidu pictures. If your associative thinking is strong and your keyword skills are good, you will definitely be able to find better picture materials.

Method Three: Commercial Photo Gallery

However, professional websites are also very useful because the pictures are of higher quality.

The following is a good website for finding pictures, Panorama.com:

< p>The pictures on this website need to be purchased. After paying, you can get super-sized high-definition pictures!

However, after you register an account, you can download the sample pictures for free (there is only a small watermark in the corner ), its clarity is enough to meet the needs of PPT.

Of course, one thing to note is that if the work is used commercially and printed for distribution, you still need to pay for the large image, and the small sample is just a sample.

What’s even cooler about Panorama.com is the similar picture recommendation function, which allows you to find a photographer and the same series of photos with pictures!

How cool!

Online search The copyright of the picture is unknown. It is not a big problem if it is used in internal PPT, but once it is used commercially, you need to pay attention to the copyright issue.

So there are better ones below!< /p>

Method 4: Copyright-free photo library

Copyright-free photo library, as the name suggests, does not cost money, and the pictures are also available for commercial use.

Come and get it from the website:

First, feel the quality of the materials in this gallery.

There is also a surprising function, which allows you to search for pictures based on color.

Of course, you have seen English words, yes, the keywords when searching for foreign websites must be in English. The access speed may be a bit slow, but compared with such beautiful pictures, a little slower is nothing.

Is there really nothing you can do in English? There is another precious website that you have collected:

It supports direct input of Chinese for search.

Of course, if you want to get better search results, it is better to use English~

By the way, I would like to share a designer’s private website, where more than 300 excellent websites are gathered:

Have you learned these tips for searching pictures?

Hurry up and search ~ Classification of picture libraries

Picture libraries can be divided into 4 main types Types: Encyclopedia photo library, news editorial photo library, specialized subject photo library and low-profit photo library:

1. Encyclopedia photo library, the main customers are advertising companies, publishing houses and media, such as World Pictures Gettyimages, a giant in the industry, and domestic panoramic picture libraries that entered the market in the era of selling pictures on disks. With the development of the Internet and the continuous increase in the demand for pictures, some new pictures that mainly focus on original pictures have appeared in China. Library, such as 26PIC, etc. These picture libraries provide customers with high-quality, genuine copyrighted pictures.

2. The main customers of news editorial photo libraries are newspapers, magazines and publishing houses. The picture library provides editors there with news pictures of editorial pictures, which can be used as pictures in newspapers and magazines or in books. This type of pictures is used very heavily every day, so even though the price is very low, it can still generate considerable profits for the picture library.

3. Picture libraries with special themes. This type of picture library is very special. It only deals in a certain type of pictures and targets a certain market. For example, some only sell travel photos, and some only rent pictures of plants, animals and nature, such as the plant library of the Institute of Botany, Chinese Academy of Sciences.

4. Picture libraries such as low-profit picture libraries have only appeared in the past two years. Low-profit pictures are low-priced pictures, sold at a low profit that is far lower than the market price, so as to make genuine pictures popular. Its main customer groups are entrepreneurs, freelancers, photographers, small and medium-sized design companies, etc. Known as "one dollar photo" in English, its price is only a few percent to a few tenths of traditional photos. Since there is no labor cost, the low-profit pictures adopt an online transaction model. The entire download and authorization process is completed by the picture users themselves. The operation is fast and the transaction is transparent. It not only saves the budget and time for the picture users, but also protects the photographer's copyright income.

In addition to the above divisions, the industry is also divided according to customer purposes: commercial pictures, media pictures, teaching pictures, etc.