Carnival after the epidemic! Tourism has bottomed out and will see a peak in travel in the first half of 2020

In the past few months, going out has become a luxury for some people, let alone traveling. On the one hand, it is known that the epidemic has dealt a heavy blow to the tourism industry, but on the other hand, the epidemic has also promoted the bottoming out of the tourism industry. Although the epidemic is not completely over yet, some people can't wait to travel.

Recently, China Tourism Academy and Ctrip Tourism Big Data Joint Laboratory jointly released the "Survey Report on Chinese People's Willingness to Travel After the Epidemic". Nearly half of them said they would choose to travel in the first half of March to June 2020. Tourism, tourist locations are mostly concentrated on domestic travel and travel around the city. In terms of the selection of travel product types in 2020, independent travel accounts for the largest proportion. Experts speculate that the high number of people choosing independent travel is also affected by the epidemic.

The Spring Festival holiday is the time when Chinese people have the strongest desire to travel. However, due to the sudden arrival of the epidemic this year, Chinese people’s desire to travel has been suppressed, and the tourism industry has also suffered an unprecedented blow. According to statistics from relevant departments, the direct loss of the entire tourism industry during the 2020 Spring Festival is about 550 billion yuan.

But in fact, the negative impact of the epidemic on the tourism industry is only short-lived, but after the epidemic, the domestic tourism industry will usher in "retaliatory" growth. From March to June every year, except for the May Day holiday, it is the off-season for tourism, and Chinese people’s demand for tourism is low. However, according to this data, under the premise that the epidemic is under control, Chinese people's willingness to travel is released. Even in the off-season, many people still choose to travel from March to June.

The gradual resumption of business in domestic scenic spots some time ago has also given domestic tourists an accurate signal. Although many people are still hesitant to go out, they have already made travel plans, and some scenic spots are even now "overcrowded". This It also shows that the tourism industry has had a rough start in 2020, but it is gradually recovering and will see explosive growth in the number of tourists.

According to data released by travel platforms such as Ctrip, the search volume for terms such as "Qingming Holiday" and "May Day Holiday Hotel" on major platforms has gradually increased in recent times, reflecting the growing enthusiasm of Chinese people for traveling. . As the saying goes, "When things go to extremes, they must be reversed." This sentence couldn't be more appropriate to apply to the impact of this year's epidemic on the tourism industry.

And now is not the time to go out. Experts now recommend that everyone go out more often to exercise and breathe fresh air!

What do you think about this?