Who knows about Xicheng District in Beijing? What are the characteristics of Xicheng District in Beijing? Besides Hutong and Bar Street, what else? Be specific. thank you

Xicheng District is the central city and capital of Beijing, and it is also the best place for you to enter the capital market. It has an open modern economy and an excellent investment environment, which provides a strong impetus for your development in Beijing.

One of the richest urban areas in China.

Xicheng District is one of the areas with the highest level of economic development and the strongest economic strength in Beijing. In 2007, the GDP of the whole region was 65.438+0082 billion yuan, accounting for 654.38+02% of the whole city, and the per capita GDP was 22.320 US dollars, reaching the level of moderately developed countries. In 2007, the regional tax revenue reached 15 18 1 billion yuan, accounting for 34% of Beijing. Since 200 1, Xicheng economy has developed steadily at a double-digit rate.

China economic decision-making and supervision center

The Beijing Urban Master Plan (2004-2020) adopted by the State Council, China defines Xicheng District as "one of the functional core areas of the capital, the main carrier of the national political center, the national financial management center, an important tourist area with traditional characteristics and a famous commercial center in China".

The political environment in Xicheng District is highly stable. The decision-making organs of the Central Committee, the National People's Congress, the State Council and other countries are located in Xicheng District. The economic and social management departments of dozens of countries such as the National Development and Reform Commission, the Ministry of Finance and the People's Bank of China are also located in Xicheng District. The most important decision-making information of China's economy and society is sent from here.

International infrastructure and high-quality living environment

As a developed central city, Xicheng District has advanced facilities such as water, electricity, heat and communication, and a well-developed broadband network. There are many high-quality office buildings and hotels in Xicheng District, which can fully meet the needs of business opening and business activities. Xicheng District is one of the only three "national civilized urban areas" in China. Xicheng District has a high standard of living, and its urban environment and living standard rank among the top in China. Xicheng District is the most developed area of basic education in Beijing, where teenagers can get the best education. Xicheng district also has the leading medical level in China, where it can get perfect medical security. As the central city of Beijing, an international metropolis, people here are used to getting along with friends from all over the world.

International Financial Center

Xicheng District is the national financial management center of China, with financial assets reaching 6 trillion yuan, accounting for 42% of the city. Most state-level financial management institutions and financial enterprises in China are gathered here. Among the top 20 banks in China named by The Banker, 65,438+05 have their headquarters in China or Beijing, and more and more international financial institutions are doing business here. Xicheng District is the only pilot area for Beijing financial institutions to purchase and rent office space subsidy policy. Xicheng District has a complete financial industrial chain, which is not only the headquarters gathering area of financial institutions, but also the financial back-office service area that Beijing focuses on developing. Many enterprises located here have been listed overseas, which is an important force for China enterprises to raise funds overseas.

Developed modern service industry

Modern service industry is the leading industry in Xicheng District, and the proportion of tertiary industry reaches 88%. The financial industry, commercial service industry and cultural and creative industries have a good development foundation, including China's "Wall Street"-Financial Street, the internationally renowned Xidan Business Circle, and China's first industrial design and creative industry base-Beijing DRC Industrial Design and Creative Industry Base. There are huge business opportunities in financial services, catering, exhibitions, advertising, tourism, information consulting, law, accounting, intellectual property services and other fields.

High-quality talents and strong scientific research strength

Xicheng District is a window to know the scientific and academic level of China. China Academy of Sciences and China Academy of Engineering, which represent the highest level of science and technology in China, are located in Xicheng District. As the headquarters of political, economic and cultural institutions, Xicheng District also attracts the best talents at home and abroad to display their talents here. There are also many national and Beijing-level scientific research institutes and institutions of higher learning, which have a leading position in the fields of energy, information and communication, urban planning, building materials, industrial design, machinery industry and automation. They have also established cooperative relations with domestic and foreign enterprises and institutions to train professionals in various fields. The government has also invested heavily in the development of science and technology.

The concentration of large enterprises in China and the ideal place for the headquarters of multinational companies.

The stable social environment, strong economic strength and unique central advantages make Xicheng District an ideal place for the development of corporate headquarters. Xicheng District has the largest number of China enterprises in the world's top 500, and 10 of the 22 mainland enterprises is located in Xicheng District. More and more international enterprises have also set up headquarters or branches and representative offices in the Asia-Pacific region and China region in Xicheng District. According to the survey of foreign-funded enterprises already operating in Xicheng District, 98% investors are satisfied with the development environment in Xicheng District.

The first stop to feel the charm of China culture and ancient capital.

Xicheng district, with a long history and unique culture, is the best place for you to taste the charm of Beijing, a thousand-year-old city. There are two-thirds of the old imperial city and all the water systems here. In Xicheng, you can personally experience the oldest hutong in Beijing, and you can also experience the purest lifestyle of old Beijingers in the quadrangle that has been preserved for a hundred years. Here, you can enjoy exquisite Forbidden City meals and the most authentic Beijing snacks, and there are many royal gardens, celebrities' former residences, cultural relics and folk allusions waiting for you to visit.

Perfect investment service system

There are professional investment service organizations in Xicheng District, and the Economic Service Hall in Xicheng District provides you with one-stop service. Beijing Association of Enterprises with Foreign Investment, China Council for the Promotion of International Trade and China International Chamber of Commerce Xicheng Chamber of Commerce provide convenient and efficient investment and business services for investors.

The unique location advantage, solid and stable economic foundation, optimized and reasonable economic structure, profound and ancient cultural accumulation and charming natural beauty make Xicheng District have a rare investment environment at home and abroad.

Characteristic commercial culture

Xicheng business: characteristics lead fashion

In Beijing, there is a consumer group cultivated in a business circle that is spreading in the direction of youthfulness, that is, Xidan business circle. Go to Pearl to buy fashionable and cheap jeans, go to Zhong You to buy formal clothes for job interviews, and go to Xidan Shopping Mall to choose many brands of watches. With its trendy business format, fashionable products and romantic environment, Xidan is increasingly sought after and favored by young consumers.

"This is just a microcosm of the commercial development in Xicheng. In Xicheng, if young and fashionable consumers want to buy their favorite products, they will find them in various specialty theme stores in Xicheng. " Wang Xin, director of the Xicheng District Bureau of Commerce, said in an exclusive interview with the media: "It is the general trend of the development of Xicheng's commercial format to create differentiation of commercial retail stores and meet multi-level consumer demand and personalized consumption. At present, the total business area of Xicheng is nearly 6.5438+0.6 million square meters, and there are 32 commercial facilities over 10,000 meters. With the subdivision of business, the trend of specialization and theme has become the development trend of Xicheng business. "

In the first half of this year, the retail sales of 100 million yuan shopping malls in Xicheng District totaled 5.32 billion yuan, accounting for 34.7% of the retail sales of social consumer goods in the region, an increase of 40 million yuan over the same period last year.

Highlight the characteristics of big stores and avoid similar competition

There are many large shopping malls in Xicheng, including Zhong You Department Store, Juntai Department Store, Joy City, Xidan Mingzhu and so on 10 in Xidan alone.

With such a dense commercial setting, how to make the shops develop healthily has become the key to the economic development of Xicheng. In this case, subdividing the business format, highlighting the characteristics of big stores and avoiding similar competition have become the choice of Xicheng business.

Wang Xin said that in recent years, large department stores in Beijing have mushroomed, and most of them compete for consumers in the form of shopping centers. There are two ways for the development of large comprehensive department stores and retail stores. One is to take the road similar to God's will and Wantong commodity trading market, and the other is to take the road of characteristic theme management. With the increasing disposable income of citizens, it has become a trend to pursue fashion, express value and experience individuality. Therefore, choosing characteristic theme management is the development outlet of large department stores.

The characteristic management and theme management of Zhong You, Juntai, Warwick, Xidan Shopping Mall, Hualian, Chang 'an and other comprehensive retail stores determine their market share, their prosperity and prosperity in the business circle, and also reflect the commercial quality and management level of Xicheng. On the contrary, consumer competition is inevitable, and it is impossible to achieve prosperity by price war for a long time.

In this case, the Xicheng Bureau of Commerce proposed that all shopping malls should subdivide their formats on the basis of having big stores with advantages. Highlight the well-known characteristics of each store, the characteristics that attract consumers and consume the most in the product category, and improve the proportion of product structure in stores. Planning all large department stores in Xicheng area into specialty stores, and Parkson mainly deals in cosmetics; Zhong You and Juntai mainly highlight their own characteristics through brand dislocation, so that big stores can highlight their own characteristics, design their own business strategies, effectively expand the target consumer groups and consolidate the original customer base.

Medium-sized retail stores are dominated by brand monopoly.

In addition to building large shopping malls into theme stores, Xicheng Bureau of Commerce proposed to build medium-sized commercial retail stores into franchise stores within its jurisdiction.

A shop with the theme of a certain brand or category of goods, or a merchant with the theme of a certain consumer group. Xicheng district decided to introduce international and domestic first-line big-name franchisees and franchisees; A collection of commodities in a wide range of fields such as sports, tourism and performing arts; Commodity city exclusively for women, couples, children and other consumer groups.

Based on this idea, Metersbonwe Bang Wei Bang Wei entered Xidan International Plaza, positioning itself as the flagship store of Metersbonwe Bang Wei Bang Wei in Beijing, mainly selling casual clothes, targeting people around 30 years old. At present, floors B 1 5 of Xidan International Plaza have all become Metersbonwe Bang Wei Bang Wei stores. The underground 1 floor is a merchandise store, the 1-2 floor is a men's wear store, the 3rd-4th floor mainly deals in women's wear, and the 5th floor is a distinctive clothing museum.

In the interview, the reporter found that when entering the store, the store can be divided into two parts with the elevator as the boundary. On the left, it mainly deals in the clothing of Metersbonwe Bang Wei Bang Wei brand, and on the right is another brand of Metersbonwe Bang Wei Bang Wei&; The sales area of the city.

At present, two brands of clothing are being sold in season, with a discount of about 50%. The cheapest 15 yuan can buy a T-shirt. In Metersbonwe Bang Wei Bang Wei sales area, the reporter saw that the T-shirts printed with Transformers launched by Metersbonwe Bang Wei Bang Wei were very popular, and most of the buyers were middle school students. Because of the discount promotion, many people bought two or three T-shirts, and the sales scene was very hot.

"Metersbonwe's flagship store in Bang Wei, Bang Wei opened in Xidan, which made up for the unbalanced development of Xidan business circle and the shortage of specialty stores." Wang Xin said that this year, the Wante Building in Xinjiekou will be turned into a jewelry trading center, mainly engaged in the sales of brands such as gold, platinum, inlay, silverware, jade, precious stones, ornamental stones, jewelry and accessories, and equipped with catering, business negotiation, jewelry processing, testing and identification and other supporting services. On the opening day of March 19, the sales of the trading center reached10.50 billion yuan.

In addition, Deitchman Shoes City has also moved out of the zoo area and settled in Xidan, Xinjiekou and other business districts.

Centralized management of small shops to create characteristic commercial streets

In the east of Shichahai, there is an alley connected with Di 'anmen Street. In the shops on both sides, all kinds of tobacco bags, paintings and fireworks are filled with counters. In the late Qing Dynasty, shops of all sizes on the street made a living by selling cigarette bags. Because this street itself is like a tobacco pouch, it is called a tobacco pouch diagonal street.

Although it has experienced the changes of the times, the tradition of selling tobacco bags on the street has always been preserved. At present, in addition to restaurants and bars at the east and west entrances of the street, the shops on the street mainly deal in pipes, lanterns, kites, tea sets, antiques, national costumes, folk handicrafts and traditional tailors.

In recent years, with the subdivision of business, the trend of specialization and theme of Xicheng business has become more and more prominent. It has become a trend to gather related commodity consumption in one street with one theme, which has promoted the development of commercial characteristics. "Bringing together small stores with similar formats is also a manifestation of professional and thematic management." Wang Xin said: "Now Xie Jie, Dai Yan, expresses the prosperous commercial times of old Beijing, which is characterized by operating Xicheng culture and relying on' traditional classic modern boutiques' to support businesses with commercial characteristics."

A few years ago, the centralized opening of mobile phones, building materials, electronic equipment, audio equipment and shabu-shabu made Xizhimen, Fuchengmennei, Xisi, Xinjiekou and Taiping Bridge really prosper for four years. These commercial streets are completely formed spontaneously by the operators gathered in the market, which has a deep influence in Beijing.

In view of this, on the basis of the centralized operation of the original small shops, Xicheng Bureau of Commerce has re-planned and reorganized these traditional characteristic streets, and turned these gathering areas with the same format into commercial streets with distinctive characteristics.

Wang Xin said that there are seven characteristic commercial streets in Xicheng District. According to industry rules, the length of characteristic commercial streets is generally kept within 700 meters. In terms of commercial distribution, specialty goods and related goods account for more than 70% of the whole street, and another 30% can be equipped with supporting commercial facilities.

At present, Xicheng District is upgrading Huguosi Snack Street, and this year's "Eleventh" will officially open the street. After the renovation, 70% of Huguosi Street will be dominated by special snacks, including traditional Huguosi snacks in old Beijing, modern grilled fish and roasted wings, and special snacks in Shaanxi and Xinjiang. 30% deals in Beijing Opera, Facebook and other old Beijing handicrafts. At present, the project is in the process of floor paving, storefront decoration, plaque and signboard hanging, and the format integration has also been completed. In addition, through replacement, Huguosi Snack Street will also build a small theater with Beijing flavor, where citizens can enjoy Peking Opera with special snacks.

Similarly, there are Erqi Theater Road Restaurant Street, Shichahai Tea Bar Street, Xinjiekou Musical Instrument Street, Huguo Temple Snack Street, Restaurant Bar Jinshu Street and Wedding Photography Golden Street.

Wang Xin said that what these representative commercial streets have in common are outstanding specialties, clear consumer groups, clear business positioning, concentrated shops and wide consumption choices. Consumers can meet the consumption demand here and get the enjoyment and pleasure of consumption. The charm of commercial street plays a very important role in enhancing the commercial image of Xicheng and leading the consumption of modern cities.