After the epidemic, how can scenic spots plan activities to revitalize the economy?

Recently, the epidemic has shown good signs of "recovery". A boss of a scenic spot who integrates sports, training, tourism, making friends and entertainment communicates with me how to plan activities and revitalize the economy!

If you don't make a good plan and do whatever you want, you will spend money like water, waste time and energy like taking medicine, and disappear afterwards, just to make everyone have fun at that time, and what's more, let the participants complain. However, some activities left a deep impression on the participants, achieved the purpose of communication, and made the faltering enterprises worse!

So how to do a good job in activities, do a good job in copywriting planning and create miracles for the development of enterprises?

I found the golden idea in the book "Handbook of Event Planning and Copywriting" by Xu Jun, an event planning expert and marketing planning instructor, and opened the key to the bonus market!

I will plan a meaningful, influential and beneficial activity according to the rules in the book and the actual situation of the scenic spot!

First of all, clear objectives:

In Chinese vocabulary, "target" refers to the object to shoot, attack or seek, and also refers to the situation or standard to be achieved. For example, I want to go to the Great Wall Forbidden City, and my goal is to go to Beijing, and then I will consider how to get there.

Now the activity planning of this scenic spot is to make money quickly, so what can be done to achieve this goal?

Then it is necessary to attract people to buy tickets, play projects to make money, and buy goods for profit. Enterprises come here to do outreach training by planning activities and writing documents.

Second, make a plan:

The clear goal is to go to Beijing, by plane, by high-speed rail, by car, by bike or on foot, and how much money you plan to spend to achieve this goal. All these should be considered clearly.

So how to plan activities to attract users to spend in scenic spots? It is necessary to make a good plan to let more people know about the scenic spots and give them reasons to play and spend.

Please look at the following scheme:

1. Plan an "essay contest" with reference to the practices of publishing houses and booksellers. Works include pictures and videos. The right to launch the essay works belongs to the official WeChat account and scenic spot. At the same time, major media platforms freely spread their output influence, so that more people can come to play and spend after reading the article.

2. Participants' first choice is travel bloggers with their own traffic, celebrities from various networks, celebrities, self-media teams or individuals who can shoot and write, and professional college students. Every work they create is an engine to revitalize the economy.

3, you can also combine different industries, integrate resources, diversify profits, cooperate with Tuanjian Company, help them make plans to attract customers, cooperate with product vendors, improve visibility, replace commodities, combine marketing and diversify profits.

Third, related interests.

All the noise in the world is for profit. If there is no interest, the contestants will not be willing to invest a lot of time and energy in creation, and they will not be able to persist.

Regarding this scenic spot, for the benefit of the contestants, the following suggestions are put forward:

1. Those who qualify for the competition will create in the scenic spot and enjoy free accommodation and play experience.

2. If the submission is passed, it will be launched on the official account of the organizer WeChat, and cash or commodity rewards will be given according to the reading volume!

3. Enjoy the agent price of the scenic spot to sell its products and services.

4. Participate in award setting in terms of article quality, reading volume, voting number and sales volume. The winners will be honored.

Fourth, be good at creation.

If every article is about the benefits of outdoor sports, beautiful scenery and other unremarkable content, it is not attractive enough and difficult to impress people. It is necessary to focus on the hot spots that people care about, and skillfully combine with the advantages of scenic spots, projects, products and services, so that business and culture can be seamlessly connected.

You can also take holiday symbols, Mid-Autumn Festival "Reunion", Lantern Festival "Lantern Festival" and Double Ninth Festival "Ascending the Mountain" as the creative direction, and dedicate a long-lost ideological storm to make people shine or scream loudly!

Fifth, the heart is affectionate.

When planning activities and creating copywriting, we must think from the standpoint of users, understand users, be close to users, satisfy users and give them emotional comfort.

During the contest, we will share touching stories of real people, organize charity care activities, offer condolences to the elderly, provide lunch for sanitation workers, and so on!

Dear readers, the above methods are for your reference and communication. For more specific event planning and copywriting, please read the Practical Handbook of Event Planning and Copying!

Inactive, not operating; No planning, no activities; No copywriting, no marketing!

I hope readers and friends, business owners who have come step by step through difficulties and hardships, will be familiar with event planning and copywriting as soon as possible, do a better job in operation, and achieve the scheduled goals more easily and efficiently!

Inactive, not operating; No planning, no activities; No copywriting, no marketing!

I hope readers and friends, business owners who have come step by step through difficulties and hardships, will be familiar with event planning and copywriting as soon as possible, do a better job in operation, and achieve the scheduled goals more easily and efficiently!

Welcome friends to put forward valuable opinions and write down your thoughts!