Conception of tourism development in biomedical park

1. The important position of Liuyang Biomedical Park in Liuyang tourism planning? Liuyang Biomedical Park, formerly known as Liuyang Industrial Park, is located on both sides of Liu Yong High-grade Highway on National Highway 3 19, 35km away from Changsha City, 8km away from Huanghua International Airport 107, 20km away from Beijing-Zhuhai Expressway on National Highway107, and close to the north gate of Liuyang City, with convenient transportation and obvious location advantages. 1997 opened the park, 1998 decided to take the road of pharmaceutical professional park. It is the only pharmaceutical professional development zone in the province and the national pharmaceutical enterprise cluster development demonstration zone. The park has a total area of 28 square kilometers and a controlled area of 60 square kilometers. There are 65 enterprises entering the park, including 42 pharmaceutical manufacturers, 8 national key drug laboratories, and 59 national new drugs and national traditional Chinese medicine protected varieties. At present, it is an eco-intelligent park with the largest area, the largest number of pharmaceutical enterprises, the most concentrated scientific and new drugs and the most professional medical service management level in China. ? In the Master Plan of Liuyang Tourism Development compiled in 2000, industrial tourism is one of its five characteristic tourism products. At that time, its industrial resources were mainly fireworks and seedlings. A few years later, the biomedical park rose rapidly, and biomedicine was well-known in the whole province and even the whole country. Biomedical resources have become another supplementary part of industrial tourism after fireworks resources. The history of developing industrial tourism at home and abroad proves that industrial tourism will surely become a business card for biomedical parks. Developing industrial tourism will greatly enhance the overall image of the park, as well as the visibility and reputation of enterprises and products, and it is also an excellent means to highlight the overall tourism image of Liuyang. The development of industrial tourism will make Liuyang tourism products more colorful and make Liuyang tourism better integrate, serve and supplement Changsha, Zhuzhou and Xiangtan. Two. Evaluation and analysis of the current situation of biomedical park resources (I) Historical value of human resources One of the reasons for the establishment of biomedical park is that the level of pharmaceutical industry transformation is not high, especially there is no ideal platform for industrial transformation, so that even though there are Chinese medicine materials ranked second in the country and medical scientific research strength ranked fifth in the country, the total pharmaceutical economy has been hovering around the country for a long time. Therefore, the Biomedical Park has been positioned as a medical professional development zone from the very beginning, and built an industrialization platform for Hunan medicine. Accurate positioning has accelerated the development of the park. In just a few years, its area and the total number of enterprises even exceeded Zhangjiang's "Medicine Valley". The successful operation of Biomedical Park has become the accelerator of Hunan's medical scientific research industrialization, the biomedical base of the National Torch Plan and the demonstration area of China's pharmaceutical enterprise cluster development. It is also the only pharmaceutical industry promotion project of the United Nations Industrial Development Organization in China. The advanced management mode and efficient and unique operation mechanism of Biomedical Park have realized the transformation of the development and construction of the park to orientation, characteristics and diversification. Its rapid development and obvious effect are known as a dark horse of Hunan's park economy. This dark horse, from national leaders to ordinary people, has accumulated profound cultural resources for the park in recent years, and 65 enterprises and the management mode of the park have formed a rich and colorful enterprise management culture. Its profound cultural heritage provides a unique human resource for the development of industrial tourism in the park. (2) The natural resources value park is lush with trees, the water quality of the carp pond is clear, the beautiful Laodao River passes through the park, and its air quality, water source conditions and vegetation conditions all reach the first-class standards. The buildings in the park are patchwork, and the unique Shuixie Street and Shanjie Street reveal the European customs. With a water surface area of 1.53 mu, Luqian Lake and a winding and secluded folk culture street will be built soon, creating a pleasant environment of "advocating high technology and being close to nature". The park has beautiful natural scenery and fresh and pleasant environment, which provides superior natural conditions for building a healthy new city. Three. Tourism functions and facilities of Biomedical Park After years of development and construction, the development environment of Biomedical Park has become increasingly superior and has become the first choice for investors. The park has achieved "seven connections and one leveling" and complete infrastructure construction. The modern garden architecture concept of rain and sewage diversion, buried pipeline, separation of workshop and building, and transparent wall has been realized. At the same time, vigorously develop the tertiary industry and accelerate the urbanization process of the park. The construction of commercial pedestrian streets such as Shuixie Street and Shanshan Street, as well as municipal projects with their own characteristics, such as Zixing Square, Health Square, Entrance Square and Happy Spring, have basically realized that eating, living, playing and buying out of the garden have become "entrepreneurial paradise, home paradise and leisure paradise" for investors. The new and perfect infrastructure provides the necessary basic conditions for the development of industrial tourism. Fourthly, in the early stage of future planning (1-3 years), to develop industrial tourism in the park, we should first make enterprises realize that industrial tourism is not for profit, but build a stage to establish corporate social image through tourism, influence tourists through their own corporate culture and products, and make them recognize and promote, so that enterprises can truly realize that industrial tourism is an important means of integrated marketing. Secondly, we should provide some basic conditions for tourists, such as the arrangement of tour routes. It is best to set up special sightseeing passages for tourists, and set up safety signs where necessary to beautify the environment. At the same time, we should pay attention to respect the needs of tourists and avoid the words "no admittance for idle people" and "no admittance for idle people" in the tour route. For those that are not suitable for tourists, it is best not to arrange them in the route. Finally, the overall introduction and cultural connotation of the park should be carefully designed and unique, and establish the brand image of "healthy new city, caring for life" Enterprises in tourist routes should adopt various means such as sound, light and electricity, carefully design the production line of enterprise culture and enterprise products in the channel, convey the management and production management concept of enterprises to tourists to the maximum extent, get the recognition of tourists and enhance the visibility of enterprises. At the same time, pharmaceutical products used by enterprises for health care can be sold in export. On the one hand, direct economic benefits can be obtained, on the other hand, first-hand feedback information can be obtained through tourists' purchase, which is conducive to adjusting the direction of production development and adapting to market demand. In the later period (three years later), with the experience of developing industrial tourism, according to the law of product production cycle, we will open up new projects and develop industrial tourism projects in depth to maintain their attractiveness. At the same time, because people's living standards are getting richer and richer, they have a strong demand for health psychology, and they can develop medical projects in the later stage. We should choose to establish medical sanatoriums and develop medical care projects in Li Yutang area with beautiful natural scenery. Attract tourists to satisfy their psychology of verifying the efficacy of products after visiting, inspecting enterprises and understanding corporate culture. On the one hand, they can get medical care, on the other hand, they can improve the visibility of enterprises and parks through their external publicity. Liuyang Tourism Bureau? December 20, 2003